Aims and objectives for a sandwich business.

Objectives are more specific than aims they usually include specific, measurable, achievable, realistic and time-constrained points. They are set over a short time period and are reviewed in the next 5-6 months.

Unit 2 –task 2 (p2)

Objectives are set because aims can be too big to handle all at once so they are split into 3-5 objectives which are more detailed and measurable they’re also used to keep and organisation focused this can be highly beneficial to a business in any sector.

Aims are set because a business needs a goal to aim for they provide the staff with motivation and a drive to do whatever they can to achieve their visions.

Unit 2 –task 3 (p3)

Aim1- To add variety to the menu

• To survey 100+ people within 1 week to establish what type of new flavours they would like to see on the menu
• To offer a special sandwich every week for the next 2 months at a reduced price
• To visit 5 food shows within 2 months as to gain information and ideas for the special sandwiches.

Aim2- To reform prices

• To compare four different primary suppliers within 1 month to reduce the cost of producing your product
• To add 5 different offers to the menu in the next 1 month and keep the offers in play for the next 2 months
• To replace 2 products that are making a loss with2 new products within the next 4 months

Aim3- To gain back lost customers and to gain some new ones

• To produce 20 signs promoting the business and place around the area within 10 days
• Design products that appeal to your specific target market alter 2 products within 3 months
• To add 3 special offers to some of the most popular products within 1 month as to draw past customers back to your establishment