• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Aims and Objectives report

Extracts from this document...


Aims and Objectives In this task I will outline the aims that Tesco have and the objectives they need to do to complete these. For example my aims would be to achieve at least 5 A* to C grades at GSCE level including Math's and English to get into college. The objectives that I need to complete to achieve this aim are having over 95% attendance, attend revision sessions, study and work hard to my full potential. Most businesses and organisations have 4 key aims which are: Survival, Profit, Growth and Prestige. I will now explain what these key terms mean. Survival is quite simply what you have to do keep the business running. In terms of businesses this is when organisations have to cope with the other competitors by keeping their prices competitive so they don't lose money themselves but keep customers visiting the business so they don't go bankrupt. Profit is the money left over when total costs have been taken away from total revenue. This is a main aim for all businesses because you only run a business to make profit otherwise there is no point to running a business if you are making a loss. Growth is when a business expands and diversifies, this could be that they are opening more stores or diversifying the product range to cater for more of the market. Prestige is when an organisation builds a reputation for itself by offering the customer what they want e.g. great customer service, special offers and competitive prices. I will now outline what Survival, Profit, Growth and Prestige would mean in relation to Tesco. Survival Tesco needs to achieve this aim if they want to succeed and to achieve this aim they need to fulfill the objectives required to do this; but as they are Britain's leading supermarket chain it means they have already achieved this aim. ...read more.


Another different type of Tesco store is a Tesco Extra store. This type of store is mainly situated out-of-town as these stores are very large stores that stock all of Tesco's products. They contain products from all Tesco stores and sometimes stock extra products such as furniture and outdoor products. Diversifying into new markets (internationally) - Tesco has diversified into many international markets around the world. Tesco has gone into markets in Europe with France, Hungary and the Czech Republic and also in Asia and America. The stores in Asia are in Japan, China, Malaysia and Thailand. Tesco has a chain of nearly 100 stores in the United States of America called 'Fresh & Easy.' The United Kingdom is still the base and where the Tesco's headquarters are. The UK is also still the base for major operations and is also still the area which creates the most income and it also has the most stores. Outside the United Kingdom, Thailand has the most stores with 532 stores but South Korea generates the most revenue with only a 142 stores. I have shown that Tesco is as much of a success internationally as it is the United Kingdom. This shows that Tesco has grown successfully over the years and has firmly secured its place in the world market. Tesco are consistently opening more and more stores and continuing to grow. Tesco should invest in more businesses and opportunities to maximise their profitability. Tesco should in the future and have already invested in some business opportunities such as creating their own financial services. Tesco created their own financial services with help from Royal Bank of Scotland as they had a share of the profits but Tesco have now bought out Royal Bank of Scotland's shares and now fully own their own bank. With Tesco owning their own bank they can generate a lot more profit then with just a supermarket chain, this is because everyone will want to invest their money in banks and reliable businesses. ...read more.


Chester Zoo should concentrate on their own strengths as a zoo, creating a theme park would make them focus their attentions on another area of business therefore making it a risk to proceed with that idea. I will now outline what prestige means in the terms of Chester Zoo. This aim is absolutely vital to nearly all businesses as everyone wants to have a good name and when you have a better reputation you can make more profit as consumers will want to visit firms that have a better reputation because consumers want quality. Reputation is built up by providing customers quality products and services. Chester Zoo need to have very good prestige because most customers that visit the zoo are repeat customers not first time customers. Therefore the zoo needs to target really good customer service to give them a better name and reputation therefore helping them to bring more customers to the zoo. Firstly, the zoo needs to target training as good customer service is all about the training given to employees and how they effectively produce such skills when situations arise. Chester zoo are working towards gaining an Investor In People award(IIP) award so that means that they are on their way to completing this objective as they are training employees consistently well and helping them to learn and use new skills. Chester zoo need to make sure each and every employee is dressed smartly and is reflecting the zoo's image. Chester zoo should concentrate on what they do best as this will also raise their name and prestige. The zoo can accommodate more operations and help save more wildlife such as Bengal tigers as there are only a few hundred left in the whole world and when the zoo raises awareness about animals like these then they will get lots of good publicity making sure that everyone knows their name and will recognise their brand. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Business, Companies and Organisation, Activity section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Business, Companies and Organisation, Activity essays

  1. Marked by a teacher

    In this piece of coursework I will talk about the activities that Jaguar Cars ...

    5 star(s)

    This will keep the customers satisfied. Also by meaning that the cars are being taken away it means that they do not have to store the cars, this means that they can save time and continue with the work that they are doing without having to worry about the number that they produce.

  2. Business Study IGCSE Revision notes

    - New competitors also an make a firm feel less secure, the manager may decide to lower prices to survive even though there will be less profit. * Sales maximisation - Selling the products as much as you can, hoping that you can eventually get more profit.

  1. tesco aims and objectives

    This expensive technology is cheaper in the long run as it Tesco will have made enough money back in return to pay off the cost of the technology. This also shows what Tesco has sold during the day and the computer can calculate and much stock is remaining and what brand they are.

  2. Functional Areas Report

    He or she has to produce regular reports showing how the company's money has been spent and what income has been received. This information is vital a sit helps the managers plan future activity. The financial accountants prepare the profit and loss accounts and balance sheets.

  1. Task 3 - Functional Areas of Tesco

    Customer Service Tesco have a customer service department at 200 of their stores across the United Kingdom. The customer service staff are permitted to welcome customers to the store, be friendly and a familiar face, answer any of their customers questions and to assist customers in any way they can.

  2. IGCSE Businesses Studies Revision Notes

    Marginal costs - Extra costs a business will incur by producing one more unit of output Variable costs - Direct costs; Costs which vary with the number of items produced or sold. Total costs - Fixed and variable costs combined Revenue - The income of a business during a period

  1. Tesco Research

    The Tesco logo is designed to communicate to the public something about the company and as well stay in the peoples' memory. Logos are provided for use by vendors, media and analysts in preparation of reports or overview relating to Tesco.

  2. Business Studies

    Remember that the satisfaction a consumer receives from buying a product occurs after the consumer buys the product - During this stage the consumer may take further action eg) returning or recommending the business Buyers and users - Most instances = buyer is the user - Businesses need to recognise

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work