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Aims & Objectives

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Introduction In this report I will define what is meant by aims and objectives. I will also relate this to the businesses I am studying which are Tesco and Chester Zoo. Business Aims An aim is a list of things that a business wants to achieve e.g. making profit, being environmentally friendly. An objective is the targets that a business sets itself to check it is going to achieve its aims. At the end of secondary school I want to leave with at least 5 A*-C grades including Maths, English and science. This is an Aim. In order to achieve this aim I am going to try hard and complete all homework given to me, and also come to school all of the time, these are my objectives. Tesco All businesses have similar Aims and Objectives. Example: * Survival is continuing to be in business, even cope in hard times like when the recession takes place. All businesses need to survive first, in order to make profits. Tesco not only specializes in food it also specializes in different areas like clothes, entertainment and insurance etc. So if a customer stops buying food from Tesco it will still be able to make profits by selling clothes. * Profit is probably the most common and the most important objective. Tesco cannot survive for long unless it covers all of its costs. Tesco can only make profit if they sell its products or services for more than the price they got it from. * Growth means to expand the business. Growth occurs when a business e.g. Tesco becomes bigger. 'Bigger' may mean several things such as a larger share, a greater amount of capital employed, more employees and a greater turnover and profits before tax. * Prestige means to have a reputation and having a good impression. Tesco will want to have the prestige of becoming the market leader in their field of business. ...read more.


Also for Chester Zoo to survive they must be more successful than their competitors Blackpool Zoo, Knowsley Safari Park, Blue Plant, this is because Chester Zoo is a registered charity and if all their customers for example went to Blue Planet they might have to shut down their zoo, because of lack of money to buy resources for the animals such as food. Chester Zoo compete with the other close zoo's around them buy having more exotic animals for the customers to see and also have sale and discounts going on regularly, this will attract people into coming to visit the zoo. Chester Zoo will need to have more species of animals in order to survive because more and more of people will come to see the animals meaning more money coming in. Chester Zoo will also need to have good heath and safety at Chester Zoo. If the animals die than people won't come to Chester Zoo and if people aren't happy with the safety at Chester Zoo and the safety of the public, they will stop going to the zoo and might go to other zoos such as Blackpool Zoo. Chester Zoo need to ensure that heath and safety is good at Chester Zoo, they can do this by training the staff first aid, incase of an accident and also have the gates and wall which keeps the tiger for example in their cage inspected because if it breaks letting the tiger loose it will kill people, Chester Zoo never want this to happen at the zoo. The consequences will be unpleasant and will defiantly affect the zoo's business performance. Survival is important for Chester Zoo for two main reasons, one to make a profit and second to educate people about the animals or how the Zoo operates as a business. Profit: Even though profit isn't the main agenda at Chester Zoo because they are a charity, they should still consider the fact of making a profit so that they can invest back into the company. ...read more.


they can also pick up other stuff at amusement parks and use them as skills. Chester Zoo is a very big area and if only there was a single information point then it would get crowded, but if a few information points were dotted around the place then there would be less hassle in finding information. These information points can be used to entertain the user, e.g. you may have to cycle really fast for the machine to print out a map of the zoo. Physical games can be prepared, e.g. a scavenger hunt can be set-up, children can be taught how to hunt and be given a few tips on hunting. Like theme parks, a monorail can be built for visitors to travel from one part of the vast zoo to another faster than walking. Buildings can be shaped for children to play, e.g. an ark shaped building can be built to let children wander in and look around the inside of the ark. Small statues of animals can be made for children to play on, e.g. a statue of a lion lying on its belly can be displayed and children can jump on its back, etc. visitors would want to leave with their own unique souvenir (Mainly young children) and this can be done by them having face painting and photos. Activities can be prepared for children to make stuff like paintings, arts and crafts, etc. Exhibitions can be held of the zoo and its history and who started Chester Zoo (George Mottershead). Visitors can hold and touch things, e.g. an ostrich egg can be held at the museum because it is one of the biggest eggs created. Chester zoo can hold activities for different festive seasons, e.g. Christmas, a Santa can be hired to talk to children about what they would like for Christmas (this is similar to what they do in shopping centers). Websites I have used * www.wikipedia.org * www.tesco.com * http://www.tescoplc.com/plc/media/qf/ * http://www.tesco.com/talkingtesco/suppliers/ * http://www.tescoplc.com/plc/about_us/map/ * www.chesterzoo.org ?? ?? ?? ?? 33125 6020 Aims & Objectives: Theme A 1 ...read more.

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