Administration in HBOS has a considerable impact upon the other functional areas, given that it provides all the support services, which enable those to operate effectively and achieve HBOS’s objectives.
The main purpose of administration is to make sure that the organisation operates as effectively as possible by performing a wide range of support activities promptly and effectively.
HBOS’s office focuses on the management of work through information technology and communication system. In HBOS a large proportion of staff work directly with large and developing body of technologies and techniques by which information is obtained, processed and disputed. The role of information and communication technology function is to promote effective exploitation of ICT and to provide guidance support to accomplish this objective.
The human resources management of HBOS covers a variety of activities. The types of work covered in the human resource function include the following:
- Human Resources Planning
- Recruitment and Selection
- Training and Development
- Performance Management
In an ideal world business should plan ahead when it comes to human resources, for example HBOS is a well organised business, this means that the department of Human Resources in HBOS will have forecasts and projections of its future staffing needs. This then will be matching to forecasts and projections about labour market, which means the business, can develop appropriate strategies for their recruitment, training and developing for its staff.
Since human resource department is responsible got achieving and motivating staff, therefore it fulfils its role and achieves this, and aims to improve the motivation of staff, this leads to achievements and objectives, a better customer service they provide, because the staff is motivated, which leads to achievement of custom satisfaction. If the customers are satisfied then the business it’s highly likely to see a sale increase in business, which leads to the achievement of the profit.
This is how HBOS achieves its objectives. Therefore human resources is one of the departments which fulfil its role in helping HBOS achieving its objectives, as a part of the functions of the whole helping the company to achieve its objectives.
The basic purpose of marketing is concerned with identifying what the customers needs are. Everyone in HBOS Company is highly focused on fulfilling the customer’s needs.
Market research is carried out by HBOS to identify customer’s needs and views in relation to:
- Potential new services
- Existing services
HBOS uses information from market research to plan their marketing strategies. These are the tactics they will use to try and maximise sales of the service they provide.
Marketing is important to HBOS, this is because they advertise their services. They advertise their services using different types of media for e.g. press, television and commercial radio etc. They advertise because they want their service to inform and persuade the customer.
Production is concerned with obtaining the resources required to provide services to the customers of HBOS. Also organising the resources to provide the service in the most appropriate way.
A good example of promotion is, when a customer requires a service in HBOS e.g. advice on which is mortgage to choose, they rarely think about “production” work that has gone to provide that service.
Production has links with the human resources for its staff needing. Additional staff may b needed to help to provide a high quality service. Human resources will also organise training for new staff so they will be able to provide the service to the customer. Financial has a critical link with the production because the cost of the service is require before selling the service, and HBOS takes into account the prices charged by the competitors. The greatest link is between production, marketing and sales. Production is concerned with its own targets of providing a good service. Sales is concerned with the selling as many products as possible.
Customer Service focuses on existing customers. Its purpose is to keep customers happy by fulfilling their expectations, by making them feel needed and important and by providing a range of services, which fulfils their ongoing needs.
The two main customer services in HBOS are:
- Providing Information
- Giving Advice
The strategy of HBOS is to offer their customers a wide choice of brands, each capable of meeting customers’ specific needs, and a wide choice of access, whether it’s through branches, via financial advisers or directly by phone or internet. At the same time, individuals are becoming more demanding in terms of the value for money and the service that they except financial services to deliver.
Conclusion
Each department contributes greatly towards HBOS achieving their objectives.