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Amstrad Plc a business overview.

Extracts from this document...

Introduction

Table of Contents Title.........................................................................Page Table of Contents.......................................................1 Introduction.................................................................2 Organisational Structure and Culture.....................3 Management and Leadership...................................5 Motivational Theories.................................................5 Working with others....................................................6 Conclusion and Recommendation............................7 Appendix........................................................................8 Bibliography................................................................13 AMSTRAD PLC Introduction "Strategy is concerned with matching a firm's resources and capabilities to the opportunities that arise in the external environment (Grant, 1998)." Good strategy is of special interest to all organisations. With good strategy a business has to look at its marketing mix. The marketing mix is designed to meet its customers needs. This assignment will look at the strategy and marketing mix by Amstrad Plc with reference to data collected from Amstrad's website and other books. Amstrad Plc is a manufacturer and supplier of Telecoms, Audio, TV, Video and Digital Satellite products. The company currently operates in Easter Asia and Western Europe. The products and services offered to the citizens in the mentioned areas include the first ever Amstrad PC, the CPC-464 and the first ever satellite dish for Sky, SPX-100. Amstrad went on to launch other products like their Audio and Video range, the First all-in-one Fax Machine and the Sinclair ZX Spectrum. More recent product are E- m@iler Telephones and the digital Sky Satellite Recorders and Receivers. Amstrad was founded by the present Chairman Alan Sugar, trading in electrical goods in 1968. His first manufacturing venture embarked in 1970, where lower prices were achieved by injection moulding plastic hi-fi turntable covers, severely under cutting competition that used the vacuum forming process. In 1980 Amstrad listed on the London Stock Exchange, and thereafter doubled in size each year during the early 1980's. Appendix 1 shows the history of Amstrad from 1968 to 2006, to give the reader a better knowledge of Amstrad and its history. An important year for Amstrad was 1986, when they launched the first mass market IBM compatible PC. At �399 this unit was less than a quarter of the price of established market leaders. ...read more.

Middle

All Amstrad workers are licensed to participate in the following programs: * Medical Coverage * Company-paid Life Insurance * Financial planning service Along with outstanding benefits and competitive compensation, they offer ongoing professional training and development programs designed to help their people learn their skills and master new ones. Whether in Engineering, Marketing, Accounting, Operations - or any of the many business units within their dynamic organization, the Amstrad team enjoys many opportunities to learn and succeed. Working with Others At Amstrad, everyone is apart of a successful team. Everyone plays a vital role in helping others to live their lives more freely and enjoyably with new electronic products. Teamwork and Groups At Amstrad every staff finds different ways of working with different people. From Well educated physicians to extremely skilled engineers, Amstrad Plc is a great place to work. All staff members learn every aspect of working at the company through an extensive, on-going training program, which is offered to those who are experienced as well as inexperienced. This aids everyone to contribute to the crew. From wiring the set-top boxes, to packing them in boxes and shipping them, every staff plays a key part in the success of the organisation. Amstrad considers a lot of factor to make their customers a happy customer. These include: * Service * Quality * Value When a customer purchases an item, They will want to get good quality products and fast service when they require. When all this accomplished, the customer is satisfied. If any member or staff is unable to comply within these rules, the requirements to make a winning team will not be fulfilled. Therefore, we can say everyone at Amstrad is important. Group dynamics Senior management and indeed management across the company communicate with employee in many ways. All senior managers hold regular meetings with their director reports and their border-reporting group, and all senior managers operate an open-door policy. ...read more.

Conclusion

2000 Amstrad launch the e-m@iler, a personal communication centre incorporating fully featured telephone with email capabilities. Amserve, a subsidiary of Amstrad, is established to manage the retail sales and distribution of the em@ailer, deliver advertising into consumers and generate email revenue from the em@iler. Amstrad announces Britannia Music and Direct Line Financial Services as the first companies to sign-up to participate in direct advertising programmes on the em@iler. Amstrad announces that Dixons Group plc has taken a 20% stake in its wholly owned subsidiary, Amserve Ltd, in a �15m deal. Amstrad announces it is the first company to have received full type approval from BskyB for its new DRX200 Digital Set Top Box incorporating the new ST5512 chipset. 2001 Jack Straw and Sir Alan Sugar launch e-m@iler watch, a revolutionary new scheme which allows Neighbourhood Watch co-ordinators to communicate with the police in near virtual time by means of Amstrad e-m@iler communication centres installed within their homes. Amstrad releases it's next generation Digital Set Top Box, the DRX300. Amstrad add HSBC, Jungle.com and Blue Square to its ever increasing list of advertisers on the e-m@iler. 2002 Amstrad launch the e-m@ilerplus, the next generation e-m@iler, which now offers internet access and allows you to download and play Sinclair ZX Spectrum games. 2003 Amstrad signs two separate new manufacture and supply agreements with BskyB, the first for Sky+ set top boxes and the second for a new sky branded combined keyboard and remote control unit. 2004 Amstrad commences shipment of Sky+ set top boxes to BSkyB. Amstrad announces an order to supply digital satellite set top boxes to the Italian broadcaster, Sky Italia. First shipments commence ahead of schedule. Amstrad launches E3- the 3rd generation of emailer superphone. The E3 Videophone allows Britons to 'look who's talking' by making video calls to other E3 phones. 2005 Amstrad announces an agreement with BSkyB to develop and supply a new PVR box. 2006 Amstrad plc announces new product launch, the DRX700i digital satellite high definition (HD) set top boxes, produced for Sky Italia. ...read more.

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