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An example of a business plan. My business is to start up a online clothing/retail store using just the internet

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P5 Business plan: My business is to start up a online clothing/retail store using just the internet, i will achieve these by such aims that will make my business a success for example my aims in the first year of business will be: * survival * increased profit * growth * increasing market share My addressees for this online store will be largely teenagers looking for new clothes and styles etc... Marketing my business: - A website - A telemarketing crew - Flyers - Posters - a small billboard advertising - Freebies to start Using these platforms I can market my products also using social networking sites advertising my products etc... ...read more.


The idea came from when I saw a gap in the market for this specific business type also using my usp's to beat other competitors. The benefits to the community are big as this is a local business making the place first come first serve as they are closets to this service. A strength could be: * Your specialist marketing expertise. * A new, innovative product or service. * Quality processes and procedures. * Any other aspect of your business that adds value to your product or service. A weakness could be: * Lack of marketing expertise. * Undifferentiated products or services (i.e. in relation to your competitors). ...read more.


* Price wars with competitors. * A competitor has a new, innovative product or service. * Competitors have superior access to channels of distribution. * Taxation is introduced on your product or service. My marketing plan: The research I would do is general research such as watching big business programs giving me ideas on how to start my business. As this will be research into the market that I'm entering and giving me ideas on what is possible to achieve. Also using other websites to figure out what my website should look like all the user generated content and other factors to make my website more aimed at my audiences/demographic. The roles I will have on my team would typically suit an online business having the strengths of a normal online business for my business to function properly. ...read more.

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