• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12
  13. 13
    13
  14. 14
    14
  15. 15
    15
  16. 16
    16
  17. 17
    17
  18. 18
    18
  19. 19
    19
  20. 20
    20
  21. 21
    21
  22. 22
    22
  23. 23
    23
  24. 24
    24
  25. 25
    25
  26. 26
    26
  27. 27
    27
  28. 28
    28
  29. 29
    29
  30. 30
    30
  31. 31
    31
  32. 32
    32
  33. 33
    33
  34. 34
    34
  35. 35
    35
  36. 36
    36
  37. 37
    37
  38. 38
    38

An investigation in to the marketing activities of Going Places Oladimeji Jinadu

Extracts from this document...

Introduction

Introduction 3 Marketing Mix 4 Banner 1: A Description Of The Products And Services That 5 Going Places Organisation Offers 5 Banner 2: Details of the pricing of the products and services that Going places offer. 6 Banner 3: A description of how the products and services are made available place: 8 Banner 4: Information on the promotional techniques and materials Going places uses also including research methods Going places has used to Target Promotion: 10 Banner 5 A Description of the market segments that Going Places has chosen to Target: 14 P1: The use of appropriate sources of information that assist me with my investigation of marketing activities and the production of promotional materials 24 Products 25 Howell 25 P3: A basic understanding of marketing by using some technical language correctly when presenting the finding of the investigation. 30 P4: an item of promotional material that information in a way that is suitable for its target market. 30 Merit Criteria: 1 32 M2: Promotional material that shows imagination and is accurately and appropriate for its target audience. 36 D1: analysis of relevant information to produce a detailed and accurate accountant of the marketing activities of Going Places and a high quality item of promotional materials. 37 D2: Evaluating the success of Going Places promotional techniques and materials: 37 D3: how you would evaluate the success of Going Places promotional techniques and materials. 38 Introduction I am a leisure and tourism student of Havering Sixth Form College currently doing part1 GNVQ. I have been asked to investigate on how all the marketing activities of an organisation is done. For this assignment I have decided to choose Going places as my organisation. I will be investigating how all the marketing activities is done as in investigating how they use promotional materials and techniques to persuade their customers to go holiday with them. Also, I will be investigating the standard and quality of their promotional materials and techniques. ...read more.

Middle

The target markets for this picture are different people with different age, social group and so on. The market segments are Age, Social Group and Lifestyle. Picture 3: This pictures shows family having fun in the swimming pool. The target markets for this are families. The market segment it belongs to is social group. Picture 4: Picture 4 shows a luxury hotel room. This is a standard hotel with leisure facilities. The target market for this are couples and people with high income and social group who belong to category A. The reason is that they can afford the hotel cost and they would want high taste while on holiday. The market segments lifestyle and social group. Having achieved the promotional campaign and knowing that the target markets are and the segment that they belong to. The most important thing to do is to identify the promotional techniques and material, which is going to be used so as to meet the target market and the aim of the campaign. What are the promotional techniques Going places use and why? Going places use advertisement and display. They are using advertisement because they advertise their products in brochure, Teletext and Internet. There are different types of brochures for different holiday. Picture and images of what the holiday look like are included in the brochures. Also the prices of holiday are also included and timetable schedules for flights are included. They use display in front of their shops so as people walking by and wish to go on holiday will see the types of holidays they offer. What promotional material are they using and why? Going places use posters and brochures. They use this because they are able to persuade their customers with the use of colours, different images and also pictures of what the holiday look like. They also include pictures of different leisure activity for kid, adults and hotel grades. Also, flight schedule and price and offers on the holiday are inclusive in the brochures. ...read more.

Conclusion

They aslo use the internet to advertise products. This is good because they write in much details on different types of holiday. They also use different colours to enhance their products. Pictures are also scan to describe the holiday. It is also good because they have different types of international websites. Also, they have their slogan on the website. Sales promotion is also one of their promotional techniques. They do different offers to get more customers which is absolutely good. I don't think they need to improve on it because they have different offer. Going Places aslo use display as one of their promotional techniques. They display their products mostly on their stores windows. I think its good because they design it to standard. But what I think its bad about them is that they don't use other materials like football stadium to display their products. I think they should improv it by displaying their products on football stadium, local and national buses, postbills and so on. D3: how you would evaluate the success of Going Places promotional techniques and materials. I think that the organisation promotional techniques and material that I mentioned in D2 have been sucessful because of the following factors: I known they have been a sucessful organisation because I personally logged on to the Internet to get ecomonical informations on the finicial ascept of the organisation. I looked at there finicial review profit before tax for year 2001 which was �110.1 million in United Kingdom only. They achieve this profit because of the promotional techniques and materials used. This has been improved that year. Also, I have compare the organisation with different competitors like Thomas cook and First choice. But I decided to compare the profit made from Going Places and First Choice in year 2001 which is same month. Going places made �110.1million as profit before its taxed while First Choice made �79.6million as profit before tax. From this finicial analysis, I could see that Going Places as been sucessful. They achieve this once more with different offers, promotional techniques and promotional materials used. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. I have been asked to produce a marketing strategy for an existing or new ...

    T is for technology How will the production, storage and the marketing of the product be affected by the ever increasing use of technology. Technology allows businesses to cut costs. Technological advances have allowed Mercedes to cut cost dramatically. The use of robotics has reduced the amount of labour required to produce cars.

  2. Business Studies Assignment Marketing

    This will help me to understand what and why products may need updating and it will also help me to have great knowledge of the bowling alley to help me evaluate the marketing strategy of the bowling alley. Below are the questions I asked them: XS Bowling - Questions for visit Seaton Burn College 1.

  1. Produce a marketing strategy for a new or existing product

    they read is popular this might make them feel positive about the product. From my Questionnaire I have found that customers are constantly waiting for the next issue each month meanwhile this forces them to buy another magazine their competitor's magazine, which Cosmopolitan doesn't want.

  2. This coursework entitled "Marketing" is about creating a marketing strategy for a new or ...

    Market penetration - attempt to gain a greater market share of an existing market. Involves changing marketing mix. 2. New product development - developing a new product for an existing market. 3. Market development - launching an existing product into a new market.

  1. Promotional campaign for Pizza Pan foods in Malaysia

    Not neglecting, we are also targeting relatively towards low income group so that even they can enjoy the Pizza Pan in a very reasonable price. Besides that we are also targeting on customers from different ethnics to appeal their taste.

  2. Project Review Edexcel Diploma. The main objective for my project was to give kids ...

    I had also made sure I gave it an equal amount to both the boys and girls who participated in my project. This will ensure that gender had nothing to do with the outcome of the feedback from the questionnaires.

  1. Discuss the benefits of internet marketing to Virgin

    Virgin sponsored by social networks such as Twitter and Facebook will give the customer the impression that it is a professional company. The internet is such a good source to use for getting your business out there in the world, where people will see what you have to offer.

  2. Marketing research - To decide which products and services will be available in my ...

    My results inform me of this because 100% of my customers would like foundation to be available in my salon, whereas only 76% would like lip-gloss to be available in my salon, 68% would like mascara to be available in my salon, only 56% would like lip-stick to be available

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work