The Sainsbury’s Marketing department:
- Carries out market research by sending out Sainsbury’s employees to record results by using questionnaires.
- Promotes the product by advertising their products on TV.
The Sainsbury’s Production department:
- Produces, assembles and checks quality of products.
- Obtains raw material from suppliers.
- Checks machinery for repairs.
The Sainsbury’s Customer service department:
- Solves customer problems.
- Uses customer feedback to improve its service, from complaints or general feedback to improve their service.
The Human resource department contributes to the running of the business it helps the employees work to the best of their abilities if they work in good working conditions.
The Finance department helps the business to keep track of their finances to ensure they aren’t making a loss.
The Administration departments help the running of the business because people can arrange meetings with their stores to check if they are following safety procedures and are making maximum sales and profit.
The Marketing department helps the running of the business because they promote Sainsbury’s product attracting new customers to maximise sales.
The Production department produces products so Sainsbury’s are able to sell products.
The Customer Services department helps the running of the business because they gather information from customers in order to improve the quality of their service.
When the Sainsbury’s functional areas work well together this helps the business to achieve their aims and objectives because each department will be working to the best of their ability, therefore they will make more profit and attract more customers.
Communication
Then difference between internal and external communication is that internal communication is communication within an organisation to different departments, stores and managers. But external communication is communication outside the organisation to customers, suppliers and other firms.
The methods of verbal communication that are used by businesses are:
- A phone call.
- An interview.
- A meeting.
- Speaking face to face.
An advantage of this is it can be very quick and easy. However, a disadvantage is there is no written record and can cause miscommunication.
The methods of written communication that are used by businesses are:
- Posters.
- A report.
- A letter.
An advantage of this is that it can be confidential and contain loads of information. However, a disadvantage is that no feedback is available.
The methods of electronic communication that are used by businesses are:
- The internet.
- An e-mail.
- MSN.
- Facebook
An advantage of this is you can receive an instant reply and it is quick. However, a disadvantage is that it can be anti-social and might need skill to understand.
Functional area communicates with each other to inform other departments of recent events. Like, the financial department inform the market department they aren’t making enough profit so they tell them to advertise more. The customer service department may inform the human resources department by letter of problems made by customers. Then the human resources department will tell its employers through verbal communication with a meeting.
The most useful forms of communication to those external to the business are electronic and visual communication. This is because they are quick, more engaged and you can communicate to more than one person at once. This could be useful when advertising a product on T.V.
The most useful forms of communication to those within the business are written and oral communication because it is quick, cheap and easy to use; it can also contain lots of information.
The most useful form of communication within departments is oral communication because it is very direct so feedback can be received immediately. Information can be transferred confidentially and immediately.