• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analysis of Amazon's Website

Extracts from this document...


For this task I have been asked choose a business to analyse how the business has been designed covering the points I have been discussed in P1, P2, P3. The business I have chosen is Amazon. Amazon objective are to become a better place for customers to buy and sell products to the highest standards while they still making money, they also discover new products the releases that customers would be interested to purchase, but they aim to keep their customer pleasure by offering discount and giving vouchers by storing their products in large warehouses. Amazon is a biggest worldwide business which provides products to their customers; by providing latest products to their customers they could make great money. Selling latest item on their site would get more customer, by getting more customers this will help Amazon business to gain better shopping place for customers. ...read more.


Because of Halloween they have designed the website homepage with all the top popular item that customers would be interested most they have done this so the customers don?t have to waste time looking for what they actually want. Amazons is a superfast website they have quick response to their customer that need help with any things like finding items that are they can?t find, Amazons advisors would be more than happy to help their buyers find an item that they are looking for with suitable price that they would be happy to buy but amazon always try to find the best qualities original product for their customers to make them satisfied for Amazon to get good feedback from their customers. Amazon have excellent teams that are working really hard to solve customer?s problems like helping them with returns and refunds for their recent purchased. ...read more.


Amazons target audience are the ones that have debit card or credit card this is because if they wanted to purchase an item on Amazon site you will have to give your card details for you to complete the payment progress for the item you are buying to be delivered, but the other thing is that customer need to have money on their bank card if you don?t then your payment progress will be declined. Amazon also target audience that have computer and smartphone so they could shop on their website by using their computer or smartphone, also they target at people who are earning and income because as they are earning they could buy product from Amazon when they like. Amazons target audience that are aged 11 because this is an reasonable age in which they know how to read and search and their parents can allow them to use their credit card also you could open an bank account once you are age of 11. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Case Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Case Studies essays

  1. sainsburys. The aims and objective of Sainsburys are very straightforward

    at affordable levels which makes life easier when shopping at Sainsbury's supermarkets. (D) Comment on the marketing mix in the relation to the achievement of the marketing and promotional objectives and through them the business aims and objectives. Explain the specific importance of the promotional aspect of the marketing mix.

  2. Running a marketing campaign for a sport shop which will be selling sports equipment ...

    However, it would be difficult for people who do not live in the local area to get to my shop. Most consumers spend between �41 and over on their sports clothes. I've decided to charge my products �45 and below because it is A sensible and reasonable price, also it will be affordable for the customers.

  1. Unit 5 - Customer Service

    A "Flat" structure however does not have this problem. For example if a message is needed to be passed on then there a fewer layers then the "Tall" structure to go through. This is therefore an advantage because there is less of a chance of the message being lost or misinterpreted.

  2. This marketing report is going to look at the internal and external analysis of ...

    17 people said that they book their holiday over the phone with a sales person to guide them. This shows that there is an increasing trend for people to book their holidays online or over the phone, both of which are available options with Mark Warner.

  1. Analyze the impact of globalization on the economic development and standard of living in ...

    It can also be argued that globalisation has increased the level of inequality between nations and within nations. This can be said to have been responsible for increased unemployment and the reduction of living standards in developing countries. Standard of living is the general level of material well-being of people in a country.

  2. Unit 5 - Customer Services A lvl

    customer to view the opening and closing times of the overall restaurant. Transactional Customers would expect hot food and also the staff to be there to serve hot food properly cooked, looking out for the customers best interest and the required food ordered by the specific customers.

  1. Investigating a business and what business do - London Heathrow Marriott (LHM) and Tescos.

    It has its headquarters are in Chestnut, United Kingdom, and is the grocery market leader in the U.K. It has stores across Asia, Europe and North America. Insight-Improving the customer offer Listening to customers in a wide variety of ways is a key to what a business does.

  2. Arrow analysis

    But they have no need engineering support. External Environmental Forces 1. A/S?s relationship with Suppliers The need of the suppliers from the distributors are win business for Standardized products and represent new technologies and propriety products. The role of intermediaries is to narrow the gap between suppliers and consumers, the distance between.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work