• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analysis of Amazon's Website

Extracts from this document...


´╗┐For this task I have been asked choose a business to analyse how the business has been designed covering the points I have been discussed in P1, P2, P3. The business I have chosen is Amazon. Amazon objective are to become a better place for customers to buy and sell products to the highest standards while they still making money, they also discover new products the releases that customers would be interested to purchase, but they aim to keep their customer pleasure by offering discount and giving vouchers by storing their products in large warehouses. Amazon is a biggest worldwide business which provides products to their customers; by providing latest products to their customers they could make great money. Selling latest item on their site would get more customer, by getting more customers this will help Amazon business to gain better shopping place for customers. ...read more.


Because of Halloween they have designed the website homepage with all the top popular item that customers would be interested most they have done this so the customers don?t have to waste time looking for what they actually want. Amazons is a superfast website they have quick response to their customer that need help with any things like finding items that are they can?t find, Amazons advisors would be more than happy to help their buyers find an item that they are looking for with suitable price that they would be happy to buy but amazon always try to find the best qualities original product for their customers to make them satisfied for Amazon to get good feedback from their customers. Amazon have excellent teams that are working really hard to solve customer?s problems like helping them with returns and refunds for their recent purchased. ...read more.


Amazons target audience are the ones that have debit card or credit card this is because if they wanted to purchase an item on Amazon site you will have to give your card details for you to complete the payment progress for the item you are buying to be delivered, but the other thing is that customer need to have money on their bank card if you don?t then your payment progress will be declined. Amazon also target audience that have computer and smartphone so they could shop on their website by using their computer or smartphone, also they target at people who are earning and income because as they are earning they could buy product from Amazon when they like. Amazons target audience that are aged 11 because this is an reasonable age in which they know how to read and search and their parents can allow them to use their credit card also you could open an bank account once you are age of 11. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Case Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Case Studies essays

  1. sainsburys. The aims and objective of Sainsburys are very straightforward

    of the stores showing the different ranges of the products available this at the same time will promote the product these are ways in which the product and place link also this will link on to the price because through Jamie Oliver showing the place to find products he will

  2. Unit 5 - Customer Service

    * Instant Messaging - this method is even quicker then e-mail and it is easy to use. If the customer is within the store then this method can easily be used to contact the other department instantly. * Extension Code - this method saves time and the customer doesn't have to wait long for a problem to be solved.

  1. This marketing report is going to look at the internal and external analysis of ...

    amount of liquids allowed through the airport, giving people more confidence and safety. These measures have proved to be successful as many people are now continuing to go on holiday and have greater confidence in airports' safety. Mark Warner is ATOL (Air Travel Organiser's Licence)

  2. Unit 1 investigating business

    is because many people go there for shopping and many people go in JD sports. It's also very busy; it's got great transport e.g. its near many bus stops and a train station. Its not near any of its competitors so there is only one place for people to go

  1. Would the opening of a fast food restaurant on Riddy lane (Luton) represent a ...

    diet, as well as parents wanting there children to eat healthier food as there is a risk of obesity in children is increasing. From all the secondary research I have carried out I believe that it is a good time to open a fast food business.

  2. Analyze the impact of globalization on the economic development and standard of living in ...

    Chinese state enterprises are also looking for foreign partners to upgrade their technology, management, labour, and marketing abilities. Many foreign investors know about these needs and have taken advantage of such opportunities. The Chinese consumer markets are being opened wider as import quotas and tariffs are being reduced, partly as

  1. Investigating a business and what business do - London Heathrow Marriott (LHM) and Tescos.

    make a good profit as they want their shareholders to gain profit .as well as this because ?shareholders will only invest in the business if they get a high return in their investment.? Tesco needs to provide their customers with fresh and reliable products with low prices and good quality

  2. Arrow analysis

    accounted for 56% of sales in 1996. The second market is the Contract Manufacturers (CM) accounted for 20%. The two other major customer segments are the PC Clones (X86s) with the market share of 11%. The characteristic of the original equipment manufacturers are ordering in small quantities and with short lead times, Value Added services and engineering support.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work