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Analysis of Amazon's Website

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For this task I have been asked choose a business to analyse how the business has been designed covering the points I have been discussed in P1, P2, P3. The business I have chosen is Amazon. Amazon objective are to become a better place for customers to buy and sell products to the highest standards while they still making money, they also discover new products the releases that customers would be interested to purchase, but they aim to keep their customer pleasure by offering discount and giving vouchers by storing their products in large warehouses. Amazon is a biggest worldwide business which provides products to their customers; by providing latest products to their customers they could make great money. Selling latest item on their site would get more customer, by getting more customers this will help Amazon business to gain better shopping place for customers. ...read more.


Because of Halloween they have designed the website homepage with all the top popular item that customers would be interested most they have done this so the customers don?t have to waste time looking for what they actually want. Amazons is a superfast website they have quick response to their customer that need help with any things like finding items that are they can?t find, Amazons advisors would be more than happy to help their buyers find an item that they are looking for with suitable price that they would be happy to buy but amazon always try to find the best qualities original product for their customers to make them satisfied for Amazon to get good feedback from their customers. Amazon have excellent teams that are working really hard to solve customer?s problems like helping them with returns and refunds for their recent purchased. ...read more.


Amazons target audience are the ones that have debit card or credit card this is because if they wanted to purchase an item on Amazon site you will have to give your card details for you to complete the payment progress for the item you are buying to be delivered, but the other thing is that customer need to have money on their bank card if you don?t then your payment progress will be declined. Amazon also target audience that have computer and smartphone so they could shop on their website by using their computer or smartphone, also they target at people who are earning and income because as they are earning they could buy product from Amazon when they like. Amazons target audience that are aged 11 because this is an reasonable age in which they know how to read and search and their parents can allow them to use their credit card also you could open an bank account once you are age of 11. ...read more.

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