Analysis of Benefit-Target Corporation

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Analysis of Benefit-Target Corporation

Nearly everyone is at least somewhat familiar with Target stores; the famous bull’s-eye logo is identifiable all across the United States.  With the motto “Expect More, Pay Less”, the company suggests that customers can expect more of everything; at more reasonable prices. (1) Target’s commitment to the consumer, as well as its employment consideration and management style led Fortune Magazine to name it as one of the Most Admired Companies in 2005.

The Target Corporation prides itself on their department store roots with a constant obligation to great prices and stylish originality.  The main focus of every Target store is the customer, whom the corporation refers to as a “guest”, making them feel more personal.  Each guest can expect to walk into a clean, organized, and easy to navigate store with “high quality, stylishly designed items plus all the essentials for his or her life”. (1)  The company also has a significant focus on design.  The company employs a “design for all” strategy that says great design is for everyone to enjoy, everyday.  The product designers know how to create products you will “love to live with and low prices you can’t live without”. (1)  The commitment to design has become a key technique of attracting and keeping their shoppers coming back.

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Target Corporation has many important human resource policies, from the corporation’s hiring practices and diversity efforts, to benefits offered to its employees.  The organization operates under a theory that maintains that “true excellence can be best achieved by focusing on areas of established strength and enhancing them, rather than concentrating only on repairing areas of weakness.”(3)  The company offers job opportunities in every division; the retail stores, distribution centers, and corporate offices.  Possible career opportunities in the retail stores include assets protection management, which works to implement programs designed to maximize safety, effectiveness, and efficiency; store leadership, which includes those ...

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