• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analysis of research on the location of a new pizza shop.

Extracts from this document...

Introduction

´╗┐Appendix 7 Recommendation Based on the analysis from the previous tasks to where we should sell the products. From the analysis I have decided that the best place to set up Samia?s Special Pizzas is in a situation where there will be lots of people to come to the pizza outlets and that Star city is a very special location where most of the targeted customers are. The key feature of the product is that the product that Samia?s special Pizzas will be selling be specially adapted so it will be suitable for different customers for example the pizzas have to be suitable for families and for individuals. The other key features of the product is that it needs to be made safely and it needs to meet the health and safety standards therefore the product needs to be complete up to customer satisfaction. So it can retain the status it has from the customers and it popularity. Many pricing strategies that the company should use are the price penetration or price skimming to maintain the amount of present customers. Critical evaluation of the research The most appropriate method to collect the information was to get he public involved with the survey because Samia?s Special ...read more.

Middle

I chose star City as one my Locations because since Samia?s special Pizzas is a food company it has to continuously purchase a lot of raw materials to make its foods items like pizzas and other dishes to make their products. Bulk reducing firms like Samia?s Special Pizzas needs to be located near to the source of their raw materials, or near to a supply of raw materials that produce the basic components that help to create a pizza. Samia?s Special Pizza does this in order to lower the cost of transporting the raw materials to and from places. For SWOT: Yes the SWOT analysis where I had gathered information was very useful to Samia?s Special Pizzas because it help us to identify the pits and the falls that can happen to the business. This is important because it shows us that the strengths and the weaknesses of the business and what this shows how the business will be handled. SWOT helps Samia?s Special pizzas to indicate where the greatest opportunities lie and this will help Samia?s Special Pizzas to develop a plan of action. This is able to helps Samia?s special Pizzas to have a clear view of the most important factors of the company. ...read more.

Conclusion

I feel confident that the finding s from the report provides a suitable and the correct recommendation for the company. I think that it would be useful if the company would do further research before the recommendations were added to the final strategy because when Samia?s Special Pizzas set up they need to make sure that they are one hundred percent sure with the conclusions that have been made from the results. I could be possible for the company to double check that the research that they have done is the best for the company and is good to go ahead with. Strengths of the report would be that the information that has been processed throughout the research is very reliable, as the information supplied has come from many types of reliable kinds of sources. Weakness of the report include that Samia?s Special pizza needs to make sure that the information that has been inputted from the questionnaire is correct and that the it may be possible that the business may need a large number of people to answer the questionnaire to get a bigger range of ideas and opinions. And different views that help to create a better range of ideas. Samia Ahmed SCGSG Centre number- 20315 Candidate number-5003 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. This coursework entitled "Marketing" is about creating a marketing strategy for a new or ...

    There should also be numerous optional features for people who want even more from their car. Overall, the factors that affect the choice of marketing strategy are: * Resources - financial, marketing, human resources, etc. Audi are a large multinational company with extensive resources at their disposal.

  2. Produce a marketing strategy for a new or existing product

    they read is popular this might make them feel positive about the product. From my Questionnaire I have found that customers are constantly waiting for the next issue each month meanwhile this forces them to buy another magazine their competitor's magazine, which Cosmopolitan doesn't want.

  1. Marketing Strategy - Nintendo Gamecube

    The original Nintendo console, the Super Nintendo and the Nintendo 64 all had its games on cartridges. I thought that they should have moved towards disc-based games at an earlier stage, but their decision to do this with their current console will be welcomed by many people, especially amongst teenagers!

  2. This report will focus on the adult palliative care provided by SAH proposing a ...

    This gives basis and will make it easier to meet both the short and medium term objectives (increasing awareness and volunteering numbers) of this proposed plan. The location at present represents a key resource for SAH (See Figure 26) and will be linked into this proposed strategy.

  1. Promotional campaign for Pizza Pan foods in Malaysia

    We believe with this, consumer's negative perception towards the product could be deviated and also gives opportunities for Pizza Pan Company to emerge into frozen pizza market by developing two new frozen pizza products to the consumers such as a light cheese, single-size yet whole meal pizza and a jumbo, topping-plus pizza as to be outstanding in the competitive market.

  2. Would A Tuck Shop Be A Profitable Business?

    This is good to find out exactly what the demand is but it is also bad in the sense it is far too time consuming and time is money. Quantitative research is good, as it is quick and easy for the customers so that they are more likely to participate in the surveys.

  1. The Importance of 'Location' in Retailing

    The Arndale Centre can be reached by train, many bus services and Taxi. For private car owners, three car parks are available. For the Retail Park, a huge car park is available but access is more limited to car owners.

  2. Strategic Marketing Report - Virgin Trains

    the information I need to formulate a strategy I need to collect the following information: Age Range Male/Female Divide? Time of main usage Areas of main usage Number of customers using competitors I carried out a questionnaire for primary research over the week beginning 11/02/02; this was half term so

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work