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Analyzing Toys "R" Us Case.

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Information Management Coursework: Analyzing Toys "R" Us Case Executive Summary Toys "R" Us began in 1948 as a business dedicated to fulfilling the needs of children. Those needs included toys, clothing, furniture, accessories and more. Today Toys "R" Us is an $11 billion international chain with 1,450 stores nationwide. Not only does Toys "R" Us have physical locations, they also have a very strong Internet presence. To operate a business this size requires an immense staff with each individual bringing their knowledge and experiences to the company. With such a large number of stores and a diverse group of employees, the ability to communicate is essential. Toys "R" Us recognized that as a company they could improve their communication processes. To make improvements would require identifying needs and solutions. Part of the solution would mean evaluating their technology and knowledge management practices. It also meant taking a hard look at the inefficiencies of the company's current communication practices. Any solution, also meant making sure the employees felt comfortable using it. The coursework task will look at the value of the Toys "R" Us solution including the following topics: 1. Analysis of Toys "R" Us Case Study 2. Case Study Investigation 3. Contrasting the solutions 4. Individual Reflections 1. Analysis of Toys "R" Us Case Study Staying ahead of the competition is critical to any retail business. With Toys "R" Us it is key due to the large number of competitors that they have. ...read more.


2. Users can access information relevant to the issues they are interested in through the shared public folders. 3. Employees can sign up for the training sessions they want during times that fit their schedules. Since the courses are done remotely, neither the students nor the trainers need to travel. The shared public folders can be accessed from any Toys "R" Us location. 4. The solution meets Toys "R" Us need to share business initiatives and other information globally, and provide a low cost distance training solution. Both of the technology products chosen by Toys "R" Us offer real-time solutions to the company's employees. In other words, the employees can instantly access information the instant it is available. In the case of the public shared folders, they can even add them to their favorites menu and be notified when something new is added to it. When a training is scheduled, the employee works in real-time with the trainer. Since traveling is no longer an issue, the IT department is able to offer several training times. Therefore the class sizes are smaller and the employees get to know the IT staff more intimately. With a closer working relationship, both the IT staff and employees throughout the company have a better understanding of their job functions and develop respect for each other. Employees understand better what it takes to work on an IT project or repair a computer. ...read more.


All areas were used to complete the report. Conceptual Analysis 1. Analyzed how knowledge management techniques work with large corporations such as Toys "R" Us. 2. Analyzed the various IT roles needed to deploy a technology based communication solution. 3. Looked at how future decisions may affect the role of the IT department. Knowledge Assimilation 1. Evaluated the Toys "R" Us case study by breaking it down into the basic components of a knowledge management solution. 2. Evaluated the role of the IT department in the Toys "R" Us case study to comparable roles in other corporate IT departments. 3. Analyzed what the end users role and needs played in the IT department's decision to choose that particular solution. Research/Investigative 1. Researched other Toys "R" Us initiatives to determine if their IT decision making process has continued to follow the need for a knowledge management solution. 2. Since Toys "R" Us used an integrated Microsoft solution, researched the components that Microsoft feels make a good knowledge management solution. Compared how the Toys "R" Us solution fit the Microsoft knowledge management definition. 3. Looked at how other companies were using technology solutions to solve their communication problems. Team Working 1. Divided the task of researching background information on Toys "R" Us such as corporate history, press releases and annual reports. Also divided the task of researching Microsoft knowledge management practices. 2. Divided the task of analyzing the case study and the compounded research data. 3. Worked together to write the report based on the combined analysis and data discovery. ...read more.

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