• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

AO3 How does Alton Towers Monitor Customer Service

Extracts from this document...

Introduction

AO3 How does Alton Towers Monitor Customer Service Alton towers is an industry that offers products and services that are similar to its competitors, they need to continually monitor and asses their levels of customer service, and improve areas so that they can exceed customer expectations. To have a high level of customer service the organisation first needs to identify its aims and objectives this might come in the form of a mission statement. Alton towers mission statement is 'we create magic moments' this appeals to people of all ages, and different groups of people, what people look for when they go to Alton towers. Like many other businesses and services it is vital to keep customers happy regardless weather they are old or new, this will encourage them to revisit the attraction. People from different back grounds and ages Price or value for money Alton towers costs �23.00 for one adult ticket, so when you purchase the ticket you expect to get value for money which is different for different people, one persons value for money might be fun for the whole family (adults, children and teenagers) ...read more.

Middle

encourages people to revisit again and again, Alton towers is forever trying to improve its standard of customer service and rides to make it more enjoyable for people, they are now trying to improve the waiting lines so that rides are easier to access and the lines go down quicker. Accessibility Alton towers have a very good accessibility due to the high amounts of people arriving and departing from the park. Alton towers has increased there car parks so that they can now hold up to 50,000 vehicles a day if the accessibility is bad then customers will assume that it is like this all around the park, there are also ramps to help people who cannot walk up steps or are in a wheelchair, rides also let wheel chair users access the ride from the exits which are also ramped so that access is more easier. Reliability If Alton towers is unreliable then people are influenced to try another theme park. ...read more.

Conclusion

visit a lot more, at Alton towers rides have regular maintenance checks and are run in the morning before the park opens to ensure that there are no faults. Cleanliness and hygiene The cleanliness and hygiene standards of Alton towers is essential if the park looks unclean this gives a really bad first impression when the customer see it , the park has been given hundreds of bins, there are also designated litter pickers that patrol the park every 15 minutes, toilets that are all around the park are monitored every 40 minutes to ensure they remain clean and tidy. Enjoyment The main objective at Alton towers is to make everyone's day (who visits the park) is to make is as enjoyable as possible, they do this by trying to get lines and queues down as quick as possible, offering people fast track system so the can skip the queues, more fast food restaurants are being introduced this will help to the long queue's that ?? ?? ?? ?? Christopher Ball AO3- Mr W ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE People in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE People in Business essays

  1. Customer service Tesco's customer expectations

    On the basis of such codes of practice, Tesco create customer charters. These contain information about customer rights and the services offered. While customer rights are statutory, in other words laid down in various acts of parliament, it is the additional extras that are likely to interest customers and persuade people to buy from the company.

  2. Produce a case study comparing two business organisations, investigating the extent to which each ...

    Value Values lines can now be found in all our European markets. Hungary has Value vodka and cheese. You'll find Value dumplings in Poland, while the Czech Republic has 200 Value lines across all ranges, including fresh foods and grocery.

  1. What products and services do you think are at Drayton Manor?

    G-Force G-Force is a steel roller coaster designed by a German company called Maurer Sohne and was opened within Drayton Manor in 2005. This ride replaced the runaway train that used to be in the area previously this located within Drayton Manor within the Action Park area.

  2. Methods used by Tesco to monitor if good customer service is taking place.

    In addition the results of customer surveys can be compared and contrasted with the results provided by Mystery Shopper Reports. Using these results your store could analyze what went wrong with their customer service and correct them either by training their staffs more or providing more facilities to improve their customer service.

  1. Importance of good Customer service.

    Providing information: -the types of information required by customers and clients vary a lot, so it can be impossible to know the answer to every question customers ask. E.g. keeping a promise to find out quickly and keeping that promise is more important.

  2. This coursework is about the customer service at Argos. It covers the following:Responsibility of ...

    Argos Corporate Objectives These are the statement that governors the operations at Argos. This includes the mission statement, vision company's aims and objectives. Argos corporate objective helps to govern its customer service programme. Some of Argos Company's objectives include: Profit: the major objective of Argos is to maximise profit.

  1. Customer service within the travel and tourism industry

    For example, students are only able to purchased discounted tickets before 5pm (MON-FRI). Concessions are offered to families, students, unemployed, elderly or OAP's (MON-FRI). Value for money Consistency/Accuracy Customers can expect a full showing of all the films and cartoons available.

  2. As a short-term business Consultant, I have been hired by Alton Towers PLC to ...

    It was thirty years later that there were lots of gardens fetes included fireworks and sideshows where and an amazing 30,000 people was a usual amount of visitors. It was towards the end of the 19th century that the garden suffered a large loss and this ended in the Shrewsbury's selling the gardens and house.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work