• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Apple ipod Marketing Mix

Extracts from this document...

Introduction

The Apple Ipod Marketing Mix Apple Ipod is currently in the growth stage, where more and more people are aware and purchasing the product, increasing product demand. Sales are growing rapidly and profits are rising quickly, however competition is increasing, as competitors are more aware of the tactics of Apple Ipod i.e. using new features to market their product. During this stage, there are also opportunities for wider distribution, which will result in higher sales. Price Apple Ipod will use cost base method to derive its prices. They will add a 65% profit margin to the cost of the product to gain efficient revenue. ...read more.

Middle

Advertising - Apple Ipod will spotlight on a successful advertising campaign comprising of magazine and television advertisements focusing on - The target market (teenagers and young adults) - How often they want the target market to be exposed to the advertisement - When they want to reach their target market - Most cost efficient methods to fulfil the above By doing this Apple Ipod will add value to their product by altering consumer perceptions Below-the-line promotions Apple Ipod will use a direct method to induce customers to purchase their product by offering any Ipod per customer for half the value price with every purchase of a new Apple Ipod. ...read more.

Conclusion

business Product The Apple Ipod is very simple in design, with only the screen and navigation circle that separate it from simply a piece of plastic and metal. (And in later models not even the screen distinguishes as otherwise.) The product is very successful due to what is stated above and throughout this essay but also because: -The simple design allows people not necessarily in the target audience to operate it. -It's very aesthetically pleasing, which will attract customers. -Very powerful in it's storage capacity when it comes to expensive models. -Ergonomically designed (fits in your hand nicely and you can reach all the buttons) -Small and compact to fit in your pocket. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Marketing mix

    Services are perishable and unlike goods, there are no inventories of services. Lack of ownership is a basic difference between a service and a good because a customer may only have access to or use of a facility for e.g.

  2. Design a small scale marketing plan and formal report for a small business.

    Channels of Distribution In order to decide which channel of distribution Jack should use I researched each channel to decide which one would suit him best. I decided the best method of distribution for Jack would be through the 'traditional' method because it is the only channel which involves his

  1. Promotional campaign for Pizza Pan foods in Malaysia

    Customers are simply going to pay less for healthy, flavorful food served in a clean, comfortable environment besides experiencing the "The Healtho". We believe that, this exciting experience may bring those customers back to purchase other products which are reasonable in price.

  2. Market Resarch Essay

    that you can ask that will be necessary for our product's manufacturing. Essentially, the questionnaire is a good choice, as long as it is structured well enough, it ensures that it obtains the exact information required. A second method that could be used is an 'Interview'.

  1. creating a marketing proposal

    The product life cycle has four stages: introduction, growth, maturity and decline. INTRODUCTION STAGE At the introduction stage market size and growth is slight. It is possible that substantial research and development cost a have been incurred in getting the product to this stage.

  2. Current Marketing Mix for Payne's Poppets.

    At the first stage, the development stage, there is no revenue as there is no product to sell. Paynes at this time will conduct market research, to find out whether or not their product will be successful. If the product is found to be enabling Paynes to make a profit

  1. Marketing Mix

    distribution chain so and will be directly supplying a variety of products directly to the customer. However, if you are a producer, the method of distribution is extremely important as it could effect how their product is received and how it sells.

  2. This coursework entitled "Marketing" is about creating a marketing strategy for a new or ...

    I asked a sample of forty people eleven questions. A sample is a small group which is thought to represent the market as a whole. My sample of forty obviously will not be an accurate representation of the whole market at it is so small and all those questioned are from the same area.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work