• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Apple ipod Marketing Mix

Extracts from this document...

Introduction

The Apple Ipod Marketing Mix Apple Ipod is currently in the growth stage, where more and more people are aware and purchasing the product, increasing product demand. Sales are growing rapidly and profits are rising quickly, however competition is increasing, as competitors are more aware of the tactics of Apple Ipod i.e. using new features to market their product. During this stage, there are also opportunities for wider distribution, which will result in higher sales. Price Apple Ipod will use cost base method to derive its prices. They will add a 65% profit margin to the cost of the product to gain efficient revenue. ...read more.

Middle

Advertising - Apple Ipod will spotlight on a successful advertising campaign comprising of magazine and television advertisements focusing on - The target market (teenagers and young adults) - How often they want the target market to be exposed to the advertisement - When they want to reach their target market - Most cost efficient methods to fulfil the above By doing this Apple Ipod will add value to their product by altering consumer perceptions Below-the-line promotions Apple Ipod will use a direct method to induce customers to purchase their product by offering any Ipod per customer for half the value price with every purchase of a new Apple Ipod. ...read more.

Conclusion

business Product The Apple Ipod is very simple in design, with only the screen and navigation circle that separate it from simply a piece of plastic and metal. (And in later models not even the screen distinguishes as otherwise.) The product is very successful due to what is stated above and throughout this essay but also because: -The simple design allows people not necessarily in the target audience to operate it. -It's very aesthetically pleasing, which will attract customers. -Very powerful in it's storage capacity when it comes to expensive models. -Ergonomically designed (fits in your hand nicely and you can reach all the buttons) -Small and compact to fit in your pocket. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Marketing mix

    Palmer (1998) defines service marketing as a marketing activity which is focused on providing an identifiable service, rather than the generality of marketing decisions for tangible products of which service is just one element. Gr´┐Żnroos (1980) proposed that the development of general theories for service marketing seems to have followed two quite different paths.

  2. creating a marketing proposal

    sugar Sugar-free drinks 29 21 7] Where do you buy your soft drinks from: Supermarket Cash & Carry Corner shops Convenient stores Off-licence 35 16 28 15 21 8] What would make you buy our new product? Promotion price Advertisement Good packaging Good taste 27 15 12 38 9] How

  1. Marketing Mix

    For example the supplier may request that your product be sold under the merchant or wholesaler brand name. You also loose contact with your end end consumer and so you will be unable to gauge or identify the subtle changes occurring in desire for you product as quickly as if you were directly supplying them.

  2. Current Marketing Mix for Payne's Poppets.

    Payne's Poppets is a niche market product, it targets a small market segment, this is seen from the television channels it advertises on (Cartoon Network/Trouble) which are children's television channels (i.e. they advertise Poppets to children). The effect of this is that the product is not marketed to other segments of the market that may prefer Poppets.

  1. The marketing mix

    The marketing mix is therefore a series of controllable variables that I can use in order to best meet the customer needs and ensure that an organisation is successful in the markets in which it serves. The four P's Price: * Allowances and deals * Distribution and retailer mark-ups Product:

  2. AVCE Business marketing mix

    For promotion to be effective, an organisation must be talking to the right people about the right product and convince them that it is at the right price. All the four factors involved with the marketing mix must all work consistently and simultaneously to be able to meet marketing objectives.

  1. This coursework entitled "Marketing" is about creating a marketing strategy for a new or ...

    demanding customers, competitors know customer needs, customers are more informed so can make a better choice and more open markets. Audi is a highly market orientated company and the A6 is no different. People want high quality, long lasting, efficient cars and this is what they have aimed to produce.

  2. Report on XE Marketing Campaign.

    MoT servicing will also be offered based on 'MoT and Modification shop together' graph (Appendage X) * Security Systems * Bodykit * Engine * Exhaust * Brakes * Tyres * Alloys * MoT servicing The one product which did was omitted from the final decision was a Car Spraying service this is supported by 2 graphs (Appendixes viii and X)

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work