• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Apple ipod Marketing Mix

Extracts from this document...

Introduction

The Apple Ipod Marketing Mix Apple Ipod is currently in the growth stage, where more and more people are aware and purchasing the product, increasing product demand. Sales are growing rapidly and profits are rising quickly, however competition is increasing, as competitors are more aware of the tactics of Apple Ipod i.e. using new features to market their product. During this stage, there are also opportunities for wider distribution, which will result in higher sales. Price Apple Ipod will use cost base method to derive its prices. They will add a 65% profit margin to the cost of the product to gain efficient revenue. ...read more.

Middle

Advertising - Apple Ipod will spotlight on a successful advertising campaign comprising of magazine and television advertisements focusing on - The target market (teenagers and young adults) - How often they want the target market to be exposed to the advertisement - When they want to reach their target market - Most cost efficient methods to fulfil the above By doing this Apple Ipod will add value to their product by altering consumer perceptions Below-the-line promotions Apple Ipod will use a direct method to induce customers to purchase their product by offering any Ipod per customer for half the value price with every purchase of a new Apple Ipod. ...read more.

Conclusion

business Product The Apple Ipod is very simple in design, with only the screen and navigation circle that separate it from simply a piece of plastic and metal. (And in later models not even the screen distinguishes as otherwise.) The product is very successful due to what is stated above and throughout this essay but also because: -The simple design allows people not necessarily in the target audience to operate it. -It's very aesthetically pleasing, which will attract customers. -Very powerful in it's storage capacity when it comes to expensive models. -Ergonomically designed (fits in your hand nicely and you can reach all the buttons) -Small and compact to fit in your pocket. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Marketing mix

    a hotel room. Payment is for the use of or hire of items. With the sale of the tangible good, the buyer has full ownership of the product. Goods are produced, sold and consumed whereas services are sold and then produced and consumed.

  2. creating a marketing proposal

    Increase market shares Increasing market share is one of the most common objectives used in business. Unless the overall market is growing significantly, a business can only increase its market shares that the expense of its competitors. Setting an improvement in market share as a marketing objective means.

  1. Current Marketing Mix for Payne's Poppets.

    At this stage any competitors that Paynes have will be determined to bring out a range of products similar to Paynes in order to compete (they will be aware that the product Paynes are selling is appealing to the mass market, they will benefit from the market research Paynes have initially conducted).

  2. Marketing Mix

    demand for price changes or overall demand for your products. You also have complete control over your product range, how it is sold and at what price. However, direct sales can come at a price; you will need storage facilities or retail premises to sell your products directly.

  1. The marketing mix

    * Packaging * Brands * Service * Quality Promotion: * Advertising * Sales promotion * Personal selling * Publicity Place: * Channels of distribution * Outlet location * Sales territories * Warehousing system Price Price will be the only element of the marketing mix that will directly generate me income, other elements of the marketing mix are costs.

  2. AVCE Business marketing mix

    For promotion to be effective, an organisation must be talking to the right people about the right product and convince them that it is at the right price. All the four factors involved with the marketing mix must all work consistently and simultaneously to be able to meet marketing objectives.

  1. This coursework entitled "Marketing" is about creating a marketing strategy for a new or ...

    demanding customers, competitors know customer needs, customers are more informed so can make a better choice and more open markets. Audi is a highly market orientated company and the A6 is no different. People want high quality, long lasting, efficient cars and this is what they have aimed to produce.

  2. Report on XE Marketing Campaign.

    MoT servicing will also be offered based on 'MoT and Modification shop together' graph (Appendage X) * Security Systems * Bodykit * Engine * Exhaust * Brakes * Tyres * Alloys * MoT servicing The one product which did was omitted from the final decision was a Car Spraying service this is supported by 2 graphs (Appendixes viii and X)

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work