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Applied Business Studies - C1

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Introduction

C1 - Robinson Brothers This task requires me to explain different methods of oral and written communication and how it is used within Robinson Brothers. I also have to give examples on how it uses ICT to communicate and operate. Communications are used in all types of businesses. There are different types of communications for example: Oral, Video, Written and Graphical. If communication were not used within a business different functional departments would find it harder to converse with each other. All the different functional areas need to communicate with each other to meet the businesses objectives. Written Communication:- Written communication can be used for many reasons within Robinson Brothers. This type of communication can be used for advertising products or promoting the business, also reports can be inscribed to show how a functional area is managing with the designated job and how they are progressing. One type of written communication is memos. Memos are used to: announce, inform advice, quantify, direct, discipline, instruct, and request. If something needs to be recorded formally in Robinson Brothers, it is done with a memo. Memo is most likely one of the most frequently types of communication used within the businesses. Memo is a use of formal version of communication that used for internal communication within a business, in this case Robinson Brothers. ...read more.

Middle

Meetings externally have to be organised by a person or group of people who contact those who are going to attend and confirm the meetings location and time. Then another person or group of people are needed to organise the conference room and refreshment etc. Robinson Brothers use oral communications at events and exhibitions. The business attends exhibitions and events so they can promote their business and products. Robinson Brothers attend the Motor Show to publicise their products to businesses with similar market, as their products are popular with the motoring companies. This motor show is held annually which means that Robinson Brothers can only advertise to the motoring business within this event once a year. ICT to Communicate ICT is used vastly used in the 21st century with the increase in technology. One example of ICT being used to communicate is via the Intranet. The Intranet is a private computer network which is internally linked and only employees can use. This is good to use as the business can post any job opportunities that are available. The business could also post the organisation structure. An organisation structure shows which members of staff do what jobs. This is efficient to those who want to know who to contact for specialised information, for example, a customer who wants to raise a concern with the department head, the customer can check up on the manager's name and extension key. ...read more.

Conclusion

The new staff member can brief himself with the products sold to prepare themselves for any queries that may be asked regarding a particular item, therefore the employee will be expected to know the product specifications. Another means of usage for databases is when Robinson Brothers decide to pay their suppliers via cheque. This cheque can be hand delivered, however in the unlikely case that Robinson Brothers decide to post it, the suppliers address can be searched for in the database of suppliers. Another usage of ICT to operate in a business is for the process of BACS, which is abbreviated for "Bankers' Automated Clearing Services". BACS is an automated system, which transacts finances and one way in which it can be used is when an employees is awaiting their wages slips, and through this system, the employee will receive it through this automated system. The BACS process normally takes three working days to clear. Firstly, they are entered into the system, then they take one day to process, and lastly they are cleared. This type of system is an easier system to work with, in comparison to individually sign the cheques for each employee, which can mount to a huge stack of work. This is a time conserving process, hence being effective towards Robinson Brothers in terms of saving time, which can be spent on signing other documents and contracts. ?? ?? ?? ?? Omar Chaudhry Business Studies C1 ...read more.

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