Applied Business Studies Unit 1

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Scott Thornton        Unit 1

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Introduction

In this piece of coursework I will study 2 companies called Chiquita and Quality Fish And Chips (QFC).

QFC was opened in 2007 and was formally a closed down fish and chip shop. The older Fish & Chips shop that was there previously had closed down in 2001. The newer shop called Quality Fish & Chips has been made a fast food restaurant selling fish & chips, burgers, pizzas, kebabs and much more.

Chiquita is a banana factory. It packages and sells bananas to different supermarkets. The most recent event for Chiquita was that the Glasgow depot closed in 2008, this was a big blow as there were only 2 depots left. This meant that less bananas can be distributed in the same space of time

Criterion 1F (Chiquita)

Chiquita is a banana factory with 2 depots in the UK.

The local factory is located at:

Low Mill Lane,

Ravensthorpe Industrial Estate,

Dewsbury,

West Yorkshire,

WF13 3LN

Main Activities

Chiquita has 3 aims, they are:

Their 3 aims are to:

  1. Build a high performance organisation by making it more efficient and effective.

  1. Strengthen the core business, in other words always be good at selling bananas.

  1. Pursue profitable growth. E.g. do more than just sell bananas. More marketing, new products that use bananas and new ideas.

Aims and Objectives

  1. Improve profitability via African/Caribbean/Pacific sourcing and bag at                                                                             source / 3rd party
  2. Profitably grow core banana sales with retail utilising ACP
  1. Maintain strong wholesale business        
  2. Standardisation & Best practice across
  3. Sheerness & Dewsbury to improve efficiency  & decrease waste
  1. Launch Chiquita to Go single bananas
  2. Identify UK launch model for Smoothies

Type of ownership

Chiquita’s type of ownership is a public limited company (PLC). A public limited company (PLC only) is a type of  which is permitted to offer its  to the public. The designation was introduced in the UK by the Companies Act 1980, and in the Republic of Ireland by the Companies (Amendment) Act 1983.

Factors Influencing the Location

Chiquita bought out a company called Keelings who were also a banana company like Chiquita. Keelings used to be located in premises near Huddersfield. When Chiquita took over the company they took the opportunity to relocate to the Industrial Estate where they now operate from. The premises were built 12 years ago. The premises here was bigger, with rental space across the road, but also the road networks are better and access for large trucks transporting bananas in and out for the company.

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Criterion 1F (Small Business)

My small business is called Quality Fish And Chips. It is located at:

62 Ingham Road,

Thornhill Lees,

Dewsbury,

West Yorkshire,

WF12 0AQ.

Main Activities

The main activities of Quality Fish And Chips (QFC) are to sell multiple products at a high quality to the local community. They also aim to prepare and cook the food on site, do takeaway meals and deliver to the community within a 2 mile radius.

Aims and objectives

An aim is a long term plan, to achieve the aim a company usually has multiple ...

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