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As a business advisor to business and organisations across the United Kingdom I have been asked to provide key theories that define business strategy.

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  • Essay length: 3817 words
  • Submitted: 18/08/2006
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GCSE Marketing and Markets

The first 200 words of this essay...

HND Year 2 Business Strategy

To: Lecturer David Walsh

From: Asad Iqbal

Date: 9th March 2005

Subject: Theories of Business Strategy

Introduction

As a business advisor to business and organisations across the United Kingdom I have been asked to provide key theories that define business strategy.

Main Body

1. The Definitions Of Business Strategy

There are many definitions to strategy below are some of them

George Steiner, a professor of management says

* Strategy is that which top management does that is of great importance to the organization.

* Strategy refers to basic directional decisions, that is, to purposes and missions.

* Strategy consists of the important actions necessary to realize these directions.

* Strategy answers the question: What should the organization be doing?

* Strategy answers the question: What are the ends we seek and how should we achieve them?

B.H. Liddell Hart states the definitions of strategy is "the art of the employment of battles as a means to gain the object of war"

Henry Mintzberg, in his 1994 book,

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