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As a short-term business Consultant, I have been hired by Alton Towers PLC to find out information about the magical theme park, and produce a report.

Extracts from this document...


Contents page * Chapter 1 - Introduction Page 2 - 11 * Chapter 2 - Departments within Alton Towers Page 12- 24 * Chapter 3 - Culture and management styles Page 25- 35 * Chapter 4 - Input of ICT Page 36-47 * Chapter 5 - Production and quality Page 48-55 * Chapter 6 - Bibliography Page 56 * Chapter 7 - Appendices Page 57 CHAPTER ONE - Introduction Introduction As a short-term business Consultant, I have been hired by Alton Towers PLC to find out information about the magical theme park, and produce a report. The report will include details about Alton Tower's objectives, structure, organisation, and channels within the business, culture, communication, quality assurance and control system. In order for me to complete the report I will need to investigate the running of Alton Towers carefully. Historical background Alton Towers has a large and interesting background history, which can be dated all the way back to the 8th Century when the towers was a fortress and was held by Ceolred, the king of Mercia. The castle remained upon this ownership up until 1412 when the Earls of Shrewsbury taken over the Tower through a marriage between Lady Ankarat de Verdun and Sir John Talbot. The second part of the journey towards the creation of the theme park was in 1753. It was in this year that Charles Talbot, the 15th Earl, was born. It was Charles that taken it upon himself to tame the gardens surrounding the castle. He assisted the help of hundreds of men, which included artisans, mechanics and laborers. It was said that "He made the desert smile". Charles Talbot taken great care into making sure that the gardens were to be unique and original. Only two principle garden architects, Thomas Allason (1790-1852) and Robert Abraham's (1774-1850), were consulted about the detail to ensure the gardens were original and not imitated in any way to other gardens. ...read more.


Role culture at the theme park is used as it is typically found in a hierarchical structure, which Alton Towers has. This means that each of the employees have a job description and are trained up for their specific departments. Through training up their employees Alton Towers is giving their staff a feeling of responsibility which helps them to achieve the following objective, " We will make Alton Towers a magical place to work by developing individual skills, personal responsibilities and work which is fun and rewarding". Through training up its staff they manage to receive high quality for its staff and then Alton Towers repretation will be that it is a high standard theme park that believes strongly in its staff. This will help the business to perform because it invites more people into the park and having good reliable staff keeps the business running. Task culture can also be found at Alton Towers towards the bottom of the hierarchical structure. It is when the employees work together in teams to help complete their work. Teamwork is important to Alton Towers, it helps to build up skills for the employees and their work is then fun. This helps to achieve the objective "We will make Alton Towers a magical place to work by developing individual skills, personal responsibility and work which is fun and rewarding". This can also help the business to perform because it will make the staff happy in their work And this will pay off with the customers making their visit more fun and magical making the whole visit a lot better. If the visit is good then they will want to visit time and time again increasing the visitor rate at the theme park. Person culture can be found at the theme park as well because Alton Towers strongly believes in treating their staff well. To ensure that the employees at the park are well looked after the theme park give the staff a uniform for all kinds of ...read more.


park and it will mean that their skills and qualifications have been recognised, this will motivate the staff so they enjoy their work more. If the employees are happy with their jobs then they will put more of an effort in to get it done so they staff will help with the running of the park and to meet objectives. If the staff are happy then it will help to create magic at the theme park. This means that the visitors to the park will also benefit and will enjoy their time at the park more, which is what Alton Towers, wants. If they were to have ISO 9000 then it would show that the business is reliable and well respected which should increase the amount of visitors to the park. Having a repretation of having high standards is very important to a business as it shows that you are beating your competition, which is what it would do to Alton Towers. It will prove that they are the UK's number one theme park. All of the above would help the theme park to achieve its objectives because it motivates its staff through having ISO 9000. This is because the staff will be working for a business with high quality recognition standard which will look good for them. This means that the staff will have a better feeling of responsibility, this will make them happy with their job and they will be more motivated which will be seen in the work that they do. With the improved quality in their work they are helping Alton Towers by creating magic and developing individual skills. Through having ISO 9000 the staff will want to work harder so that they can keep up with the high quality standard which will help the theme park to work well and achieve its objectives. The staff will each be encouraged to improve on their performance, which will help the business to perform better due to the loyalty of the employees. ...read more.

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