• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

AVCE Marketing assignment - As part of our marketing assignment we looked into the market of bottled water.

Extracts from this document...


AVCE MARKETING ASSIGNMENT - TASK 1/PART 1 As part of our marketing assignment we looked into the market of bottled water. We chose this market as the school has started a healthy living campaign and have introduced water vending machines. The school is trying to promote the drinking of bottled water as there are many health benefits in doing so. Yet how did bottled water become such a phenomenon? After all, it appears to be little more than glorified tap water, daintily repackaged to fit the needs of disgruntled dieters everywhere, mislead by twenty-first century media scare tactics like 'your breath will stink if you don't chew Extra' for example, or 'your dieting is in vain if you don't drink bottled water' - the Atkins diet could be to blame for the sudden explosion in tap water. Companies have capitalised on this increased interest, and to ensure maximum profit, Market Research is essential. Market research is the collecting of data, the aim of which is to understand better what is happening in the marketing place, as the marketing department of a firm needs to know about consumer's views and economic trends. ...read more.


Other errors may be due to questionnaire design or data analysis. It is important that a questionnaire is carefully thought about and designed properly to obtain accurate data. Below are some rules for creating questionnaires: Clarify the purpose of the enquiry. The questions should be clear and easy to understand. Avoid leading questions. The questionnaire should follow a sequence and have a clear structure. The questionnaire is going to be made up of around 8 or 9 questions, and in it, it will include questions such as, "Where do you buy your water?" "How much do you spend on water per week?" "Is water your preferred drink now?" "Is drinking water really healthy?" Of course these are only example questions and I would expect to have varied them a little in my final questionnaire. To start of compiling my questionnaire I firstly drew up a rough page of ideas then begun work on Microsoft Pin point. Here I was able to lay down a question, and provide boxes for the reader to tick. I decided that a basic lay out was needed, so I ended up having a page with a border around, inset was the text of questions asking pupils about bottled water. ...read more.


It can be obtained from both internal and external sources: Internal - information that is already held within the organisation such as > Databases of computers > Sales invoices > Complaint letters > Sales information > Financial information External - internal needs to be put into context, since on its own it simply provides a snapshot of an organisation - nothing about how effective its performance is relative to that of its competitors, nor how the business could be threatened by these competitors. External information is by far the most popular source of marketing information, and in many instances it is sufficient to find the answer to market research questions. The different forms of external research are > Government statistics > Media > The internet > Market research companies such as key note, retail business > Market surveys The method of secondary research I have used is generally external. After seeing the performance and popularity of third-party brands like Classic succeeding in school, I wanted to find what the most popular bottled water was on an international scale, and did so using the internet and different company's websites. While being joint fourth on my research, Evian (a subsidiary of Danone) is the leading bottled water worldwide. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. This coursework entitled "Marketing" is about creating a marketing strategy for a new or ...

    For example the marketing strategy of the new A6 will e different for that of the A3 which is a cheaper car and is already well established in its market. The marketing strategy greatly depends on what type of product it is for.

  2. edexcel Marketing Assignment

    * How far this the business from the main road so that you can get customers from other people who are not from the local area. If these points are not considering you might find that the business is making loses instead of profits. You must also consider the competition.

  1. This report will focus on the adult palliative care provided by SAH proposing a ...

    Online marketing This will allow for an e-marketing mix that will impact promotional material, fundraising material and events. Generating funds A further potential benefit of the website will be the ability to take on advertisers. This will add a new channel of resource generation to SAH and potentially fund the cost of the site.

  2. Produce a marketing strategy for a new or existing product

    They can export their product else where, where they haven't yet exported. Or they can market their product in a new region. Diversification This is where you market completely new products to new customers. This is relevant to Cosmopolitan because Cosmopolitan is a monthly issue, which is released on every month.

  1. thorpe pask marketing

    Despite this, Thorpe Park Thorpe Park wants to make a profit against their competitors. Moving on from their, the marketing mix gains Thorpe Park's objectives using the 4Ps which are price, product, place and promotion. The marketing mix is about getting the right product, to the right people, at the right place, at the right price using the right promotion.

  2. Business studies marketing coursework

    a clever method of advertising as the vans are marked externally with Tayto's name and corporate symbol (Mr. Tayto) Tayto also supply their products through the internet where they get hundreds of orders from America and Japan requesting their crisps.

  1. Unit 3- Marketing

    If the pool was moved a few metres down the road it would be able to improve its facilities because the government could fund refurbishment and the upgrading of the site. There is not much market coverage because it is located away from the more populated area of the Town

  2. Discuss the benefits of internet marketing to Virgin

    The benefit of this is that they are able to put up all their promotion of that is going on in the business and with this there will be an increase in the number of people that will see it.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work