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AVON Products, Inc.

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Introduction

: AVON Products, Inc. Avon is one of the world's largest direct selling organization with beauty as the primary foundation. Through the use of direct selling it requires the word of mouth advertising and flexibility. The establishment of direct selling for Avon makes more Sales Representative attracted, easier for consumers particularly women to buy Avon products and marketing a more vibrant beauty image through increased promotional spending. Having Sales Representatives for Avon makes an opportunity for them to earn income, inspire to pursue their goals and to show them how to build their business. Avon has a wide array of products offered in the market. They do not only sell cosmetics but also jewelries, intimate apparel, skin care products, perfumes, women's apparel and a whole lot more. That is why Avon has to intensify its direct selling method by means of dissemination of information such strategy that Avon used was having brochures, catalogs, sample and conducting make-up demonstrations to different schools, offices and hotels. Having all mention the marketing strategies of Avon, it must take into consideration that Avon was able to sustain and carry on its vision and mission in understanding and satisfying the needs of women globally. ...read more.

Middle

Given that Avon is known for its price affordability this group would perfectly fit that since teenagers rely on their parents by means of allowances. Another thing is, since beauty is the foundation of Avon they should definitely emphasize its cosmetic line. Having so many products offered, it may be possible that the firm may lose its focus of what products should be prioritized. And it could be a cost for the firm if a certain product may not be sold. Such problem could affect the firm's inventory turnover rate. It could be beneficial for the firm that their goods may be easily converted into cash but if a product takes a long time to be converted into cash then it is really unfavorable for the firm and it will be costly too. It implies that the firm should focus on products that can be easily sold so as not to affect the inventory turnover of the firm. With the emergence of e-commerce globally, and even the group was able to suggest to use internet to boost up its sales. ...read more.

Conclusion

At the same time, under the EFE Matrix it also resulted in to an above average score too. In the CPM Matrix, Avon received the highest competitiveness score. I agree to the weighted score of the group wherein they rated Marketing Efforts as the highest for Avon since it is through the Sales Representatives the firm relies on their sales and profits. Mary Kay ranked as the second and Revlon ranked third respectively. In terms of the suggested alternatives given by the group, it should be noted that the use of advertisements should be taken also into consideration. Such strategy, the consumers or potential buyers may know the image that Avon wanted to project as wells for the consumers to know the existence of such brand in the market. Thus, creates customer familiarity. However, I do not agree with the strategy implementation of the group wherein they suggested reducing expansion in Southeast Asia due to currency pressures in the region. The group should know that Avon employs a lot of employees and some rely the selling of Avon Products as their main income. If it then reduces expansion it will contradict the firms vision that is to understand and satisfies the product and needs of women GLOBALLY. ...read more.

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