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Before designing an energy drink for a suitable audience I decided to research existing products that were already available.

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Introduction

Pre-production evaluation Before designing an energy drink for a suitable audience I decided to research existing products that were already available. After analysing my results I found that there were no energy drinks created only for women currently existing on the UK market and therefore I decided to create a drink that appealed mainly to women. ...read more.

Middle

I decided to put the logo on the front of the bottle as I wanted it to be the most predominant part of the overall bottle design. I also added a bow to the top of the bottle as I believed this would appeal to my chosen target audience and give the bottle a more luxurious look. ...read more.

Conclusion

Throughout this piece of coursework I have completed different planning material to help me create the most successful product I possibly could. I began by researching existing products and I then created a questionnaire which I could analyse and then apply the most popular results to my own drink. Whilst promoting my product I believe that I have used appropriate codes and conventions that would appeal to my audience such as ...read more.

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