• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

BTEC First Diploma in Business. unit 2 Task 1

Extracts from this document...

Introduction

The supermarket that I am most familiar with and have chosen is Sainsbury's: The Sainsbury's very first store was opened by John James and Mary Ann Sainsbury. It was founded in 1869 in London Drury Lane in Holborn. By 1882 Sainsbury's had four shops and had plans to expand their business further more. Their aim was to provide their customers with the highest quality goods at the cheapest possible price. At first Sainsbury's had a range of only 5 products and employed only 2 people. The company was owned by the Sainsbury family until 1973. Although it is a Public Limited Company (PLC) now, the Sainsbury family still retain about 35% of the shares. There are currently over 2,000 Sainsbury's stores around the UK, they employ around 170,000 people and Sainsbury's supermarkets stock over 23,000 products. Their goal is to deliver an ever improving quality shopping experience for their customers. Their aim is to exceed customer expectations for healthy, safe and fresh food. ...read more.

Middle

When a customer buys or uses a product or service for example from Sainsbury's, they expect Sainsbury's to look after them very well. If the product was faulty then Sainsbury's must either changed the product or refund their money in order to keep them happy and to survive. Good customer service This is the most common type of expectation that a customer expect from businesses or companies. This is very important for companies or businesses to provide a consistent customer service. The aim of the customer service department in each business or company is to serve their customers in a different and better way than other competitors. When a customer is served bad that company would not only lose that customer, but they would lose nine other customers with him/her. Especially these days customers are becoming very fussy and businesses should be very careful and positive in every step they take. Good delivery Every customer has different expectations from all business, but some of them will have the same standard ones for example good delivery. ...read more.

Conclusion

Sainsbury's compete against the supermarkets e.g. Tesco, ASDA, Morrison, etc. They respond to the competitions by: * Cutting prices - Sainsbury's cut their prices by doing a market research, when they do that they will be aware of the products' prices. This is one of the most important competition methods that all the business organisations should be up-to-date with and respond to it more regularly and effectively. * Special offers - businesses always try to offer their customers some special deals on a day-today basis in order to make their customers keep coming back. Sainsbury's offer many different special offers to their customers regularly for example (buy one get one free or extra nectar points on selected products). Once again this is very important for all the businesses, because by not doing this businesses will no longer survive or make sales. * Nectar card - Sainsbury's came up with a very good idea by introducing the Nectar card to their customers. Nectar card is a loyalty card where you will save points as you shop. * Giving out vouchers * Variety of products ?? ?? ?? ?? Customer Key Pressures ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Business, Companies and Organisation, Activity section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Business, Companies and Organisation, Activity essays

  1. Marked by a teacher

    NVQ level 2 unit 2 Business Administration. Worksheet on Principles of providing administrative services

    5 star(s)

    To optimise the performance of the equipment thus minimising any costs incurred due to breakdowns or having to call out maintenance. To validate any manufacturer's guarantees. 3. Explain the purpose of keeping equipment clean, hygienic and ready for the next user.

  2. English for business

    � Can we take a vote on that proposal? � All those in favour. Right? � All those against. Right? � Well then we agree / with some reservations. � Well then we agree / unanimously. � Well it seems that we are broadly in agreement that... Indicating follow up tasks.

  1. Business studies - Business Plan

    I must first see how much it costs me to make my product and how much other businesses charge for the same product how much I am looking to make and how much my customers are willing to pay. All of these factors have to be taken into account while I decide on the price of my product.

  2. Business Studies

    culture > Disadvantage; high costs through training > Socially responsible strategy GEOCENTRIC > No concern about the country of origin of the employee > Aims to employ the best person for the job - Shortage of skilled labour > Businesses need to balance cheap labour against training costs > Ability

  1. Business Plan. After putting a lot of thought into what kind of business we ...

    When you have information about a particular market segment, geographic area or a customer preference you will be better prepared to make decisions to help your business. Primary and secondary market research can provide a valuable insight to help you shape your business which can also help you to expand it to make it more popular.

  2. Business Studies- Unit 1- Stakeholders

    In the case of Coca Cola, the four main interests of the customers are value for money, quality of the product, customer care and the ethicalness of the product. Ways in which Coca Cola please its customers are, with regards to price, that Coca Cola strive to make sure that

  1. Different types of customers at TESCO - Unit Eleven: Keeping customers happy - Business ...

    hearing; have problems with their sight or with their prospect with their mobility. The part III of the Disability Discrimination Act came into force in 2004 which trade that production as long as services to clients construct permanent physical regulation to their grounds to certify that put out of action with people have full right of entry at all period.

  2. Business Studies- Unit 1- Organisational Structures

    usage of resources since changes can be incorporated quickly and effectively by simply regrouping the teams. Disadvantages are also present in matrix structures. Matrix structures may sometimes be hard to manage as everybody in the matrix reports to two separate managers with roles that must work in balance for success;

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work