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BTEC First Diploma in Business. unit 2 Task 1

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The supermarket that I am most familiar with and have chosen is Sainsbury's: The Sainsbury's very first store was opened by John James and Mary Ann Sainsbury. It was founded in 1869 in London Drury Lane in Holborn. By 1882 Sainsbury's had four shops and had plans to expand their business further more. Their aim was to provide their customers with the highest quality goods at the cheapest possible price. At first Sainsbury's had a range of only 5 products and employed only 2 people. The company was owned by the Sainsbury family until 1973. Although it is a Public Limited Company (PLC) now, the Sainsbury family still retain about 35% of the shares. There are currently over 2,000 Sainsbury's stores around the UK, they employ around 170,000 people and Sainsbury's supermarkets stock over 23,000 products. Their goal is to deliver an ever improving quality shopping experience for their customers. Their aim is to exceed customer expectations for healthy, safe and fresh food. ...read more.


When a customer buys or uses a product or service for example from Sainsbury's, they expect Sainsbury's to look after them very well. If the product was faulty then Sainsbury's must either changed the product or refund their money in order to keep them happy and to survive. Good customer service This is the most common type of expectation that a customer expect from businesses or companies. This is very important for companies or businesses to provide a consistent customer service. The aim of the customer service department in each business or company is to serve their customers in a different and better way than other competitors. When a customer is served bad that company would not only lose that customer, but they would lose nine other customers with him/her. Especially these days customers are becoming very fussy and businesses should be very careful and positive in every step they take. Good delivery Every customer has different expectations from all business, but some of them will have the same standard ones for example good delivery. ...read more.


Sainsbury's compete against the supermarkets e.g. Tesco, ASDA, Morrison, etc. They respond to the competitions by: * Cutting prices - Sainsbury's cut their prices by doing a market research, when they do that they will be aware of the products' prices. This is one of the most important competition methods that all the business organisations should be up-to-date with and respond to it more regularly and effectively. * Special offers - businesses always try to offer their customers some special deals on a day-today basis in order to make their customers keep coming back. Sainsbury's offer many different special offers to their customers regularly for example (buy one get one free or extra nectar points on selected products). Once again this is very important for all the businesses, because by not doing this businesses will no longer survive or make sales. * Nectar card - Sainsbury's came up with a very good idea by introducing the Nectar card to their customers. Nectar card is a loyalty card where you will save points as you shop. * Giving out vouchers * Variety of products ?? ?? ?? ?? Customer Key Pressures ...read more.

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