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Business Aims and objectives

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Introduction

INTRODUCTION TO NISSAN The Japanese automobile company's second most successful car manufacturer was Nissan, after Toyota (market leader), but dropped to third after Honda. Nissan Motor Manufacturing (UK) Limited is the largest car manufacturing plant in the UK; having manufactured over 2 million cars since 1986 of which 1.4 million have been exported to 58 markets around the world. It is located on the 750-acre site just outside Sunderland. Nissan Is a massive company, well known around the world due to its achieved aims to expand overseas. Introduction to South African Shop 'Kruger' Kruger is specialist retail all over the U.K. providing South African products via the internet or alternatively customers can visit their stores. Kruger started in 1997. In 2000 they joined another company, SAJE International Ltd. Who supported their business by advertising, creating a website. They developed their company by providing a professional delivery service on their website www.southafricanshop.co.uk Kruger started off with two people who were asked by South African retailers in the U.K. ...read more.

Middle

Another Aim is: To become market leader Objective 1: To produce and sell more cars (through their dealers) than its rivals e.g. Toyota or Ford Objective 2: To use high quality car parts and make the car Another Aim: for Nissan is to be environmentally friendly they aim to do this because of the threats of global warming Objective: by applying for planning permission to build a wind farm in Sunderland, outside their large plants, they can cut carbon emissions by more than 10,000 tons per year, thus achieving their aim. Kruger's Aims and objectives First aim: Their first aim was to find a way of importing high quality consumer products from Southern Africa at low profits. This was a good aim because by buying the products directly off primary producers and by spending little on importation the can sell their products at a low price still making a profit. So finding a way of importing was its first objective and buying cheep good quality goods was their second. ...read more.

Conclusion

How Nissan's aims are achieved through its business activities Nissan's aims are achieved through its business activities by manufacturing high quality goods (cars) they can achieve their aims to make a continuous profit. Nissan Activities such as reliable services can draw in more customers as can sales and discounts. How Kruger's aims are achieved through its business activities One of Kruger's most important aims is to expand their business making it better known. They can do this by selling enough of their product to make a profit that will enable them to join more companies and become more advertised and recognised. General Theory on Smart Objectives Kruger's Next Aims Their next aim should be to expand overseas. Using objectives to measure their success. Their first objective should be to use their website to deliver and advertise their products to Europe, using promotional offers such as free delivery when you spend more than �60. This is one specific objective that will help them reach their aim. ...read more.

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