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Business at Work - ASDA

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Business Studies Unit 1 (Business at Work) E1 - Type of Ownership Asda is a household name in the U.K and is renowned as one of the leading national supermarkets. Asda is a nationwide chain of supermarkets, which has branches across many parts of the world. More recently Asda was taken over by the retail giant Wal-Mart which has a retail empire in the USA. Asda is a public limited company. It is open to the public; therefore stakeholders can purchase shares into the company. Asda is supermarket, which aims to provide its customers with the best possible goods and service with its permanently low prices. Asda's aim is to provide the best service to its customers and beat its competitors. Asda has branches all over the world, it is very well known by the public as well as the supermarket industry. Asda is in the industry of oligopoly as it has many competitors. There are many advantages for Asda in being a public limited company but at the same time there are also several drawbacks. Asda is a large company, therefore it has its shares bought and sold on the stock exchange. This is beneficial as large amounts of capital can be raised very quickly. However having shares quoted on the stock exchange is very expensive. Furthermore a crucial disadvantage for Asda is that control of the business may be lost by its original shareholders when large quantities of shares are being purchased perhaps as part of a take-over bid. Asda have stated that selling shares on the stock exchange is a risky business, as they have good days and bad days. If the issue of new shares coincides with a bad day this provides the company with a lot of chaos. For instance if Asda hopes to sell 1 million shares at �1 each and all goes well, it will raise �1 million; but on a bad day it may only be able to sell half these shares at the given price. ...read more.


Asda continue to ensure that their equal opportunity policy is built on the above employment acts and that it strives to treat all its employees and potential employees fairly and equally, regardless of their race, religion, colour, gender and disability. In actual fact, just to illustrate how dedicated Asda is in its commitment towards equal opportunities it has gone far beyond simply abiding by the above three acts. Unlike other organisations, Asda actively seeks to employ mature individuals over the age of 50, as it values the contribution they can make towards satisfying the needs of their customers. Many other organisations tend to unfairly favour younger recruits or employees in favour of those more senior, mainly because the young are cheaper to employee and also because these organisations wrongly believe that older employees are not as efficient in learning new skills. Organisational Culture The term 'culture' describes the typical approach within an organisation as regards to its attitudes, values and beliefs. In line with the consultative and democratic management styles that Asda employs, the company has adopted the combination of both 'role' and 'task' cultures. This is particularly in light of the fact that Asda operates in a dynamic world where change is frequent. Asda operates on task cultures based on teamwork. This means people who work in the organisation learn how to develop team skill, such as interpersonal skills, communications, the ability to work with information technology and decision-making skills. At Asda the mangers are trained to learn to listen and encourage teams rather then to tell them what to do. Asda believe this helps to create an effective management style and culture. A changing culture also helps Asda compete with its rivals, as it helps them gather new ways as to how the business management can be improved. This includes customer service. Asda also operates a consultative management style, with some mild elements of autocracy, at which time it adopts a role culture in its work environment. ...read more.


As regards to an alternative approach to quality control or quality assurance, I believe the implementation of Total Quality Management is by for the most appropriate in terms of improving the functions of the business and meeting Asda's objectives. Asda already operates Quality Control and Quality Assurance as is evident in E7. Quality control, is concerned with detecting and rejecting components or produce that falls below standard, after the products have been produced. Quality Assurance occurs both during and after the event and is concerned with trying to stop faults from happening in the first place. However, Total Quality Management goes beyond quality assurance. Its main objective is to ultimately ensure that every employee will ensure that they keep the customer happy. 'The customer is at the centre of the production process. Ultimately it involves providing customers with what they want, when they want and how they want it'. (Needham & Dransfield, pg.33) Asda is very much almost at this stage anyway as it has departments and operational strategies in place to foresee customer demands and requirements and exceed customer expectations at all levels. In exceeding customer requirements and predicting potential demand, it would be the ultimate aim of Asda to encourage their existing customers 'to speed the world' and introduce new customers thereby raising Asda's customer base and profits. Furthermore Asda could improve the performance of its business simply by adding 'value' through quality. As customers are prepared to pay more for better quality, Asda could build upon the 'under-one-roof 24 hour shopping' experience by introducing new services and convenience such as in store banks, travel agents, take - aways etc; Total quality management, as the graph above shows, is the most complete form of operations management. Management are concerned with encouraging all Asda staff to continuously place quality as a priority in the work place. In striving to exceed customer requirements and expectations. Asda is secure to significantly boost its customer base, profits and ultimately market share. ?? ?? ?? ?? ...read more.

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