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Business- Cadbury

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Introduction

Business coursework * How much of Cadbury's success is due to marketing? * How effective is the marketing of the products in relation to the success of Cadbury By Max Flugel I will be writing about how much of Cadbury's success is due to marketing, and how effective the marketing of the products is in relation to the success of Cadbury. To do this I will be looking at things like the 4 P's (place, product, price and promotion) to see how successful Cadbury are and I will also be looking at some of the strategies they use to make people buy their product. John Cadbury opened his shop in 1824 in Birmingham, this was to be the foundation of Cadbury Limited. Now it is one of the world biggest company and the leader in market share in the confectionary market. Research and analysis The confectionary market was worth �5.9 Billion last year. Cadbury are market orientated, they use research to try find what people want rather than just making a product which no would like. ...read more.

Middle

it was the best selling product so people will try the other products because they will think that they are also good because they know it's the same company that make Cadbury dairy milk. o Product- Cadbury can have brand loyalty which is encouraged through the use of the same logo on each product and use of colour (purple) this makes people be aware that the product is from the same company as their favourite chocolate bar so they will try the other products because they must also be good if their from the same company. Some product do not do so and get bad publicity like the salmonella scare in Cadbury cream eggs which ment that the product had to be withdrawn from the shelves which would have cost Cadbury a lot of money. I found an article in "the Times" on June the 11th about Cadbury, in it was;- that Cadbury Schweppes are changing their investments to slightly healthier options to meet the change of more health conscious customers. Cadbury have decided to put 66% more money into the "lite sweets" market, this means that they are increasing on artificial sweeteners, ...read more.

Conclusion

Chewing gum market, where Wrigley's had 98% of the market and after 6 weeks of introducing trident sugar free gum they made up 14% of the Market from Wrigley's. For their introduction of trident launched a TV campaign (which cost them �5 million) to get their product known in the UK. Sometimes thought the marketing and research that Cadbury do does not pay off for them, like Cadbury had a product called 24-7 mints, this product failed mainly because it did not fit in most people pockets when they went out clubbing and was priced too high at 99p where they competitors products were only 40p. Cadbury might not have done their market research properly or they took a risk that didn't pay off. This doesn't happen a lot with all the time, effort and huge amounts of money Cadbury put into their research to get the exact product that people like and want. So in conclusion I can see that Cadbury Schweppes are a very successful company and that they succeed much more than they fail, finally that most of the company's success is due to marketing. ...read more.

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