• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Business Coursework

Extracts from this document...


Introduction For my GCSE Business Studies Coursework, I am starting up a Business called El Buen Mirar sells clothes from various designers. There will be designer shoes, fragrances, clothes and lingerie's. I want to expand my business, to that it has to achieve Franchising, licensing to use the name, have a good logo and expertise of an existing well known Business. My aims for my business is to attract as many people from all parts of oxford, to commit myself to customer needs and For my Business to be a success I will: * Carry out market research to investigate the potential market for the shop and the level of competition in the area. * Organise a marketing campaign for the shop including advertisements and promotions. * Prepare a presentation showing market research findings and promotional ideas. SWOT Strengths My Business would have better prospect because it is on a wide range of different cultured people. Also because Weakness Also another weakness is lack of financial resources for purchasing large capital items. Opportunities To import Chinese clothing material for cheap prices. This will save more money for more profit or better expenses. ...read more.


Because this is a very small quota of the mass population, if this was an enlarged sample amongst the group of people, I believe the average of a person spending would be greater. Competition The main form of competition for my business is Westworld, whereby many customers were happy with there service and were the most preferred shop to buy their clothes from, this is another issue of threat being very local on the High street. Products/ Services The results from my market research suggest that the main products they preferred to purchase was in the category of smart wear. The service that my customers favoured from my research was between 8-10 which is very efficient, very high and this meant that they were very satisfied with them. Competition There are two types of competition: * Direct * Indirect Direct competition is when businesses produce identical or almost identical products for, example designer companies such as Westworld and John Anthony's produce very similar products. Indirect competition this is where businesses compete with each other to get customers to spend their money. A business such as Top Shop and USC selling designer clothes will offer hats, suits, shoes to attract customers away from their rivals. ...read more.


Recommendations I believe the business can be successful in this as there has never been a local designer shop on the Cowley Road before. There will be variety of different products such as urban, smart, casual, street and business wear, because the area has a great potential to attract young people. I will use pricing on its standard of the area e.g. ( not very rich, middle class), because it will then allow me, better options to attract people that would expect product price to be so high. The business should deal with the competition by buying latest designer wear and keeping up good customer demand and needs. Conclusions My research that I have done is reliable but to an extent, because I researched on a small number of people which limited the amount choices. Maybe if I had researched a larger amount people I would have got a much different variety of answers. Other factors that could affect my business are not latest fashion designs, not latest product research, customer preference and poor product quality. Other forms of research that I could have done was from the internet and books. Sources of Information Questionnaire ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Business, Companies and Organisation, Activity section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Business, Companies and Organisation, Activity essays

  1. Business Studies Edexcel Coursework

    or large, bold, highlighted text placed on the first page of the advertisements section. Local Magazines are also used to advertise in, such as the monthly borough magazine. For each type of appropriate media stated, I will now critically analyse the benefits and drawbacks of the marketing media, linking my analysis to Errol Anderson Motors.

  2. Boots Coursework

    This will sure to be a good investment because many customers would think of buying as much of the product that is on a sale because they believe it would save them precious money and the bonus of it being cheap.

  1. Tesco Research

    13 January Third Quarter Trading Statement (FY 2004/05) Related info January DRIP interim dividend: Plan shares purchased for participants 7 January Interim dividend: Interim dividend payable (FY 2004/05) TASK 2: There are ways in which more accurate business information may be produced from the raw data selected in task 1.

  2. Business Studies

    This must be done as soon as possible 3. REFREEZING: New procedures must be formalised eg) written down, repeated and disseminated. Ensure structure, technology and employees are considered during the refreezing process. Ways to freeze behaviour in individuals include: awards, recognition, rewards and demonstration of benefits to individuals > Not a modern model - businesses are never frozen 4.

  1. Business Studies(Setting up your own business)

    * Questionnaires - Advantages of this include that you can gather information without misinterpretations. Disadvantages are that you cannot see the people's reaction to a question and there is not much description given in the answer. * Observation - Advantages are, for example, if a market researcher wants to see

  2. Importance of Human Resources Management

    It is important for Ford to discover the right people with right skills when they are in this sort of situation. However, Ford is able to discover where the most unemployment is by simply extracting the information from the National Statistics Office (NSO)

  1. English for business

    * Articulate the goals you have in mind. Attention to: 1.What to wear! Inappropriate clothing or being late can cost you the job. 2.What to bring to the interview! Select those items from your background that demonstrate what employers look for. 3.How to act. Sit straight, don't mumble, look at people when you talk, don't smoke.

  2. GCSE Business Studies Coursework

    Horsley is very close to the M25 and is along the A246. In Horsley there are 3614 homes at an average house price of �539,287. Horsley's growth rate in the last 5 years has been 15.1% meaning it is a dynamic local economy and housing market.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work