• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Business Environment- Morrisons

Extracts from this document...


Business Environment BTEC HND Business Studies Introduction In this assignment I have chosen to use Wm Morrison Supermarkets Plc. I will describe the objectives and responsibilities of the organisation with its environment, its economics, social and global environment, the organizations behaviour of the organization and the market environment and finally, I will also describe it's international trade and the European dimension. Executive Summary In this assignment I have written about the objectives and responsibilities of Morrisons Plc. Also, I have described the organisational operations, such as economic, social and global environment. Along with that the behaviour of the organisation and the market environment has been investigated. Finally, the significance of the international trade and the European dimension of the UK have been explored. Together, I have put together the business environment in which Morrisons operates. Most of the information has been collected and researched on the Morrisons website. Body of Report Objectives and Responsibilities Morrisons' has many objectives. Their main mission is to supply their consumers with great quality products at low prices, meaning absolute value. ...read more.


Advertising Standards Another important business responsibility is to advertise campaigns and offers to gain publicity and profits. This implies that an organisation must stick to the rules of advertising. It is possible to advertise in many ways including the use of billboards and audiovisual appliances such as TV and Radio. Another common way of advertising is the use of Newspapers, but this is becoming more and more limited to gain publicity through being environmentally friendly. The first step to advertising is to take note of the competition and opposition. After that, the organisation, in this case Morrsions, has to generate a more economical yet sophisticated way to gain public notice. Employment Condition All of the employees have to be well suited to what they are hired to do. This may mean turning down a disabled person because he or she cannot reach up onto high shelves to do stocking etc. Elderly citizens may also not be hired because of heavy boxes or lack of fitness/ energy. Elderly people are more often hired as a Member of the Board Committee. ...read more.


They also have to be aware of the safety of other staff and customers. Jobs, Training of Staff and Recruitment This organisation considers every application for a job, whatever their race maybe or if their inexperienced. This is because Morrisons is against human discrimination and because they train all their staff even if they know everything that is required. Donating to charity Morrisons do not have to donate any of their profits to charity, but they choose to because that is how they gain more customers and also how they play their part in "helping the world." Social Amenity All Morrisons' stores provide toilets and nappy changing units for babies. Some stored even store nappies in cases of emergency. Some Morrisons also provide parking for cars and disabled badge holder parking bays. Global Environment It is the responsibility of Morrisons to think wise about the environment. In doing so the company must always try to and be successful in being friendly to the environment, not only in the UK, but globally as well. It also has to be aware of the green concerns, by reducing: waste production, pollution, products which contain CFC. Sainsbury should also provide organic products, recycling of the wastes (e.g. plastic bags) and so on. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE People in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE People in Business essays

  1. For my business course, I have been asked to prepare a report for a ...

    9 years later, he had over 1,000 restaurants in America, Canada and Puerto Rico. Kroc then made the decision to expand stores faster and further away, by 1972 he had opened an additional 1,000 restaurants worldwide. 1974 saw the opening of the 3,000th and the first in London opened in Woolwich, South East London.

  2. Exercise Initiative in a Business Environment

    Is there frequent or prolonged reaching above the shoulder? 3. Is there frequent or prolonged bending due to extended reach forward? 4. Is there frequent or prolonged twisting of the back? 5. Are awkward postures assumed frequently or over prolonged periods, that is, postures that are not forward facing and upright?

  1. Communications in Health & Social Care.

    Emotional and Help reduce the feelings physical safety of threat through communicating. Communication can be Physical needs about the need for assistance, or if hungry, in pain etc. Examples of situations in my work placement which refers to each of Maslow's levels of needs and also which type of interaction

  2. Produce a case study comparing two business organisations, investigating the extent to which each ...

    The trend is set to continue as was disclosed in a recent report sponsored by BT and First Direct. We can all now purchase books, insurance policies and theatre tickets via the telephone. This trend will undoubtedly have future implications and place severe pressure on shops to open longer hours

  1. Investigate about the important roles that management plays in achieving my chosen organisation aims ...

    It also, ensures that all the formal activities of Tescos combine to form a balanced and assign work to staff. Organising shows the way to: planning includes organisation designing the department, staffing completed under the aspect of command and aligning everyone's effort and establishing performance standards for employees.

  2. What products and services do you think are at Drayton Manor?

    They have daily specials such as a Salad Bar, Sandwiches, Snacks, Hot and Cold drinks. They offer children's specials which are available within the Peel Plaza. This Cafeteria is air conditioned with conservatory and patio area. This Cafeteria has a seating limit of 300 customers.

  1. E1: Accurately describe the responsibilities covered by the human resources function in the ...

    the other and so it is difficult to keep a balance to get the right people to employ. Local employment For many companies, the state of the local labour market is as important as what is happening nationally or regionally.

  2. GlaxoSmithKline's business is to discover effective medicines and healthcare products for people throughout the ...

    and Development of pharmaceuticals, GlaxoSmithKline are heavily reliant on the success of new product growth, which is providing the financial capability for further investments. During 2003-2004 GlaxoSmithKline plans to launch 12 new compounds and line extensions. This shows that all the investment is paying of.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work