Health and Safety issues
Health and safety plays a vital role in a successful organization. For Morrisons, it means to make sure their staff and customers are feeling safe when they work and shop, which could mean adjusting certain factors, however important it may be, to suit all the employees and consumers. This may also mean that Morrisons has to be accountable for every hazard that may be in their stores or even their factories and warehouses.
Consumer protection
Consumer protection ties in with health and safety because without the general safety of the public, the consumers will not presume to be safe in their marketing environment. To protect their consumers, Morrisons have introduced CCTV cameras and security guards at entrances, exits and around the store s and factories themselves. They are also benefiting themselves and the end-user with security alarm systems to control thefts. Along with consumer protection, customer satisfaction says further. Morrisons has a lot of staff around the store, in nearly every section, to help customer find what they are looking for and ensure that they are gratified by it. Many shoppers and jobholders can also have disabilities. To overcome this situation, they have disabled parking bays in stores which have car parks and disabled access, such as ramps to enter stores and warehouses. In stores Morrisons also have shopping trolleys for the disabled. They may also have specially advised staff to take appropriate care of the handicapped. Availability of stock on shelves can be limited, but this organisation tries to keep everything in order so that the shoppers are satisfied.
Advertising Standards
Another important business responsibility is to advertise campaigns and offers to gain publicity and profits. This implies that an organisation must stick to the rules of advertising. It is possible to advertise in many ways including the use of billboards and audiovisual appliances such as TV and Radio. Another common way of advertising is the use of Newspapers, but this is becoming more and more limited to gain publicity through being environmentally friendly. The first step to advertising is to take note of the competition and opposition. After that, the organisation, in this case Morrsions, has to generate a more economical yet sophisticated way to gain public notice.
Employment Condition
All of the employees have to be well suited to what they are hired to do. This may mean turning down a disabled person because he or she cannot reach up onto high shelves to do stocking etc. Elderly citizens may also not be hired because of heavy boxes or lack of fitness/ energy. Elderly people are more often hired as a Member of the Board Committee. The younger generation are given the jobs of stacking shelves and restocking as they prove to be fitter and have more energy than the elderly generation.
Trading Hours
Trading hours have to be just perfect for the shopper in all cases. This could result in a 24 hour Morrisons being launched and maybe even longer Sunday hours.
Operation of the Organisation
Economic
Economical operation could include things like government policy, interest rates and market structure. Morrisons have to consider structure of there competition, and also the current marketing condition.
The external influences are, the economy grows to a state and then slows down, or go into a recession. If it goes into recession this might affect the level of demands for Morrisons’ products. Morrisons will be affected by the fluctuations of interest rates and changes in unemployment as a result of the recession. If there was a recession, then people will have less money to spend, and many Morrisons’ products can be seen as a luxury, rather then something needed. This is not just for the public; many organisations are also affected by recession, and may be good customer of Morrisons.
The exchange rate could also be considered as another external influence on Morrisons as it affects the competitiveness of it towards foreign companies.
The internal influences on the economic position of Morrisons are: the products’ pricing, quality, standards of delivery, warranty of goods, after sales services (customer relations) etc.
Social
The society plays a vital role in any business and so Morrisons must be aware of its influences none the less. Morrisons social obligations include: provision of services to the society (community), recruitment, equal opportunities, training of staff, more jobs, donating to charities, providing social amenity (e.g. car parks, toilets, etc) and being aware of the health and safety of the food. They also have to be aware of the safety of other staff and customers.
Jobs, Training of Staff and Recruitment
This organisation considers every application for a job, whatever their race maybe or if their inexperienced. This is because Morrisons is against human discrimination and because they train all their staff even if they know everything that is required.
Donating to charity
Morrisons do not have to donate any of their profits to charity, but they choose to because that is how they gain more customers and also how they play their part in “helping the world.”
Social Amenity
All Morrisons’ stores provide toilets and nappy changing units for babies. Some stored even store nappies in cases of emergency. Some Morrisons also provide parking for cars and disabled badge holder parking bays.
Global Environment
It is the responsibility of Morrisons to think wise about the environment. In doing so the company must always try to and be successful in being friendly to the environment, not only in the UK, but globally as well. It also has to be aware of the green concerns, by reducing: waste production, pollution, products which contain CFC. Sainsbury should also provide organic products, recycling of the wastes (e.g. plastic bags) and so on.
