• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14
  15. 15
  16. 16
  17. 17
  18. 18
  19. 19
  20. 20

Business GCSE Unit 1, A1

Extracts from this document...


Alton Towers Coursework. A1 Background Information Alton Towers is a theme park and resort located in Staffordshire. It attracts around 2.8 million visitors per year. It is the 11th most visited theme park in Europe. Alton Towers opened in 1980 as a theme park and in the 1990's it was purchased by 'The Tussauds Group'. They added 3 rides to the park on opening, 'The Corkscrew', 'Pirate Ship' and 'The Alpine Bob Sled Ride'. Over the years more rides were added and the theme park was heavily invested in. Alton Towers also have 3 hotels, a golf course, a conference centre, a spa and a water park. In 2005 Dubai International Capital bought Alton Towers when it purchased Tussauds for �800 million. In March 2007 The Tussauds Group was bought by Merlin Entertainments (MEG) for over �1 billion from Dubai International Capital. In July 2007 the theme park and resort was bought by Nick Leslau and his investment firm Prestbury who now lease the park back to Merlin Entertainments. Alton Towers is know for its breath taking rides, and has 35 in total. The rides range from children's froghoppers to extreme roller coasters. Alton Towers profits come mainly from families visiting the theme park and foreigners experiencing it when they're on holiday. It is said to be the most popular and thrilling theme park in the UK. Alton Towers is in the tertiary sector, meaning they sell products e.g. food, sweets, souvenirs but also provide a service, which people pay for, e.g. the theme park. Alton Towers has a lot of competition, as all theme parks are often getting new rides to be better than other theme parks. I think Alton Towers competes well because it caters for all ages and provides things other theme parks don't for example a hotel and spa. Alton Towers has been voted Britain's biggest and best theme park, and hold the record for the most visited theme park in England. ...read more.


not right or aren't delivered in time, this delays the building of the ride, this affects Alton Towers because say they are building a ride over January, February and march when they are not open and are due to open with a new ride, if the ride is delayed and not finished they would either not attract as many customers or not be able to open at all and loose out on important sales and profit. Over ambitious aims, objectives and targets - These could lead to Alton Towers not meeting their aims, objectives or targets, for example their profit target they could lower because they are unlikely to meet it. Alternatively they could do things like employ more people, offer more services, expand the park etc which would help bring in profits and expand the park. Problems with suppliers - These are things like ordered stock e.g. food not turning up on time, or being wrongly delivered. This affects Alton Towers because customers may complain and they cannot offer their goods, to overcome this they could be more cautious and make sure they are ordering from reliable suppliers. Location Alton Towers is located in Staffordshire, in-between Stoke on Trent, Derby and Uttoxeter. Factors Influencing Location Availability of skills - This means the amount of people in a certain area with appropriate skills to work at a particulate job. Many jobs are available at Alton Towers, for example managing a department, working on a stall, security guards, and ride operator. What the employee becomes depends on their age experience and qualifications. Alton is a small town and isn't highly populated but it is situated next to motorways because it is only an hours drive from Birmingham, England's second biggest city. Therefore it isn't hard for Alton Towers to find employees. Although some skills are required for different jobs. For example engineering skills are required if you are a ride fixer or operator. ...read more.


- �5.73 per hour Workers aged 18-21 - �4.77 per hour Workers aged 16-17 - �3.53 per hour Apprentices under the age of 19 are not entitled to the national minimum wage for the first 12 months. Cadbury World have to pay their employees at least the minimum wage, although for people with more advanced skills and higher qualifications they may offer a higher wage to attract them to the job. Around Cadbury there are not other chocolate factories that require skills required to make and decorate certain chocolates, therefore Cadbury would not have a problem employing people with the minimum wage. Cost of Premises - This was not an important factor for Cadbury World because they were looking to move into a bigger factory so they could produce more chocolate and become more well know. Therefore spending money on a bigger factory to help them succeed and make profits was not a major concern. Local Government Charges - These were not an important factor to Cadbury because it is only a small fraction of their sales revenue, also government charges are mostly the same everywhere. Financial Help - Cadburys do not need and have never had help from the government, this is because Birmingham is a high area of unemployment. This also means that the Cadbury family used all their own funds to buy the factory. Transport Links - These days Cadbury use Lorries, planes etc to send and receive their product/raw materials, although when Cadburys first moved to Bourneville they used the canals because they are situated very close to the canals and Birmingham has one of the best canal systems. Cadburys now use other transport links for example Lorries, because they are situated in Birmingham near motorways. History and Tradition - The Cadbury Family were very fair, and thought everyone should be treated equally. They therefore used their money to build schools, houses etc for the Bournville village. Another tradition they'll always have is being located in Bourneville, this is where Cadburys really set off. Therefore they will always have the factory there because it was their first major plant. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Marketing Mix Cadbury's

    Cadbury's will use shops such as local corner shops, Superstores, and airports. Because the type of product that Cadbury's produce customers would rather buy the product and have it straight away instead of waiting for it to arrive in the post.

  2. Business Studies Coursework

    I have also chosen posters and leaflets as they are a usual and easy way to get peoples attention but it would have to be eye catching and amusing to my target audience. Posters and leaflets can be very cheap to buy and make as well.

  1. Business- Cadbury

    Hotspots for companies like Cadbury is the end of the gondola, the entrance as all people walk past the entrance and end of aisles and Cadbury needs to use this presence marketing strategy to make people see and then buy their product o Promotion- Cadbury sponsor Coronation Street, choosing who

  2. Marketing Plan for the Targe' Full Service Spa Salon

    The foot tubs used for pedicures will have massaging jet spas to soothe and relax you into a daze. The lush reclining chairs will have massaging and climate control functions as well. * Manicure & Pedicures * Silk Fibers * Nail Tips/Acrylics * Custom Nail Art * Paraffin Foot and

  1. Marketing coursework

    0-5 Km 20Km 6-10 Km 11-20Km 6. How many times a month do you eat out? Daily Weekends Once a month Once every other month Other (Please state) 7. Do you prefer eating at a restaurant that has only one cuisine or a restaurant that has more than one cuisine?

  2. This coursework entitled "Marketing" is about creating a marketing strategy for a new or ...

    It has been derived using a combination of competitor based pricing (similar price to BMW and Mercedes similar cars), demand based pricing (what they have found people were willing to pay for the old A6)

  1. Promotional campaign for Pizza Pan foods in Malaysia

    This means we aim to stand firm in both customer and business market. TARGET MARKET Moving to the next strategy in promoting these pizza's are by analyzing the target market which ensures that available budget is being utilized effectively by investing in ways to reach best potential customers with enough frequency to influence their buying decision.

  2. Project Review Edexcel Diploma. The main objective for my project was to give kids ...

    Overall, I believe that all the objectives had been met and therefore believe that this project was a success as I had completed on time and had time to spare to check all my work and to the acceptable standard required.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work