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Business Gnvq Coursework - Morrisons

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Title Page Introduction 2 Aims & Objectives 3 Human Resources 5 Retention & Dismissal 6 Health & Safety 8 Administration Department 9 Production 10 Marketing & Sales 11 Job Roles 12 Legislation 13 Communications 14 Morrisons Organisation Structure 15 Sources of Information 16 Questionnaire 17 PowerPoint Presentation 18 As part of my business GNVQ coursework we visited the new Morrisons supermarket, in Thornbury, on Thursday 18th of October 2001. It was organised by Mrs Wright (our business group leader). As soon as we got there Mr Duff went to customer services department & told them to call the assistant deputy manager Wayne, who was to guide us around the store. The store was divided into different sections: from-'www.morereasons.com' the opening times for the store are: OPENING TIMES STORE Day PETROL 8.30am-8.00pm MONDAY 7.00am-10.00pm 8.30am-8.00pm TUESDAY 7.00am-10.00pm 8.30am-8.00pm WEDNESDAY 7.00am-10.00pm 8.30am-10.00pm THURSDAY 7.00am-10.30pm 8.30am-10.00pm FRIDAY 7.00am-10.30pm 8.00am-8.00pm SATURDAY 7.00am-10.00pm 10.00am-4.00pm SUNDAY 8.00am-8.00pm You will find Morrisons at: Wm. Morrison Supermarkets PLC Rushton Avenue Thornbury Bradford EN BD3 7HZ 01274 661426 (0.24 miles) Morrisons has one overall aim, which is like a catch phrase & it is: THE VERY BEST FOR LESS It has many objectives to achieve their overall goal(aim). Those objectives refer to their sales, costs, training, quality, productivity etc... Sales The Morrisons' objectives are also to: Demand highest level of availability throughout the store Demand consistently high levels of hygiene/presentation Ensure in-store production meets quality standards Care for & serve every customer with respect Challenge the performance of everyone Ensure stocktaking/ordering accuracy Maximise every opportunity Increase your involvement Costs Other objectives are: Demand quality & value from each hour worked Control & manage the use of all consumables Achieve/beat your department wage targets Increase your awareness & involvement Challenge the performance of everyone Correct prioritise workload Demand value for money Minimise waste Training These are some more of Morrisons' objectives: Improve communication/understanding through involvement Assess progress of 'Trained' operatives especially Managers Support your own District training centres & trainers Challenge the performance ...read more.


Now a days, the administration department is often decentralised and each functional region has its own administrative Staff to serve its own needs. This may be because it may work out cheaper and may be more efficient. These are the Key areas with which the administrative staff are Concerned: Information Handling- Storage, retrieval, and transmission of all the documents used by the organisations. Communications- sending and receiving messages by telephone, fax, email; sending and receiving mail; dealing with customers, colleagues and other visitors face to face. Making arrangements- organising foreign trips for senior managers and higher grade staff. Obtaining resources -providing stationery stock and other essential office items. In some organisations, you may find that the Administration function also includes activities such as cleaning and maintenance work. The administration staff themselves will not be responsible for these activities, however it will either be the general responsibility of the office or the administration manager. They will also be in charge of these miner activities. The production department is when you make a product and provide a service. An example of production is: A bakery at Morrison aim is to provide fresh batch of bread to all their customer. In this case the bakery manager is responsible for the production function. You can describe the purpose of production as making a product or providing a service. This the main purpose of the business .For example if you take away goods from a supermarket you might as well close the doors. So therefore production is the critical to the survival of every business Morrison is concerned with: > To produce goods or a good service > Produce the goods or provide the service in the most appropriate way In order to achieve this in Morrison several criteria must be considered Such as: a) To sell cheaper to the mass market b) The resources which have to provide the service and produce the goods c) ...read more.


If everyone has to work longer than usual to meet an important deadline then this will not cause anyone any problems as everyone will work late and may take time off later to compensate. The communication in a flat organisation structure is more informal than in a hierarchical and the numbers of people in the hierarchical structure are smaller than the flat structure so this makes communication easy for everyone in a flat structure. Sources of information Morrison-Web site. Www. Morrisons. Co.uk helped me to get information about Morrisons history. I could also see new products which had came out and I could get the logo for Morrisons. Morrison- Jane Macarthur helped me to understand the way that Morrisons work as a business. The information I didn1t know I asked a question and found out. Which was really useful. Morrison- Leaflets in information sheet helped me to find out what was in Morrisons and way it was Text book- GNVQ Business Heinemann- Gary forth and nelid 2000 ISBN 043545299. Helped me a great deal , because some of the thing on the sheet I didn't understand and by looking up in the GNVQ Business book helped me. (1) What is your name? ................................................ (2) Are you a male or female? (3) What is your age category? Adult Child (4) How often do you shop at Morrisons? Daily Weekly Monthly Annually Never (5) What do you think of hygiene at Morrisons? Excellent Good Preferred Poor (6) What do you think of Morrisons' customer service? Excellent Good Preferred Poor (7) Do you find anything faulty in the Morrisons' Superstore? Yes No (8) If yes, What? ................................................ (9) Do you think that Morrisons could improve their Customer Service? Yes No (10) If yes, How? ................................................ (11) Do you think that Morrisons could improve their Superstore? Yes No (12) If yes, How? ................................................ (13) Do you find anything out of order at Morrisons Superstore? Yes No (14) If yes, What? ................................................ Thank You for your Co-Operation & generosity Ibrar Mahmood 1 ...read more.

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