Business location case study - Richer Sounds and UKWeb co.

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Activity 1d Location

Richer Sounds are located in England, Scotland, Wales and Northern Ireland. The reason that they moved to different location is because they have more shopper which means customers in that area. They have to principal in chosen their location which is included:-

  • They must be sufficient which means that they should be profitable to their customers
  • They store must not be too near to each other because they would simple lose out the same customers instead of having new ones.

(Source: Richer Sounds website)

They have to choose their store carefully because of they financial crisis and they also follow their store carefully because they want to find out the number of customers in the area and the location site if it is willing to attract as much customers as possible. Location of the business is a good indicator of the area and the business.

Richer Sounds has being located at London for the past 31 years. This shows that they are well established for the past years. Julian Richer started running the company when he was 19 years old in 1978. The reason they relocated to Northern Ireland from London Bridge walk was that they had customers that travelled all they way to purchase the product in London. It was therefore sensible to open on store in the north-west and then Stockport was chosen as the most accessible location. And then they had a buying skills which made them move to where the customers where. And ease to locate. The main advantage for chosen this location was that it was cheap. They store was a great success so they had to look forward to more stores in Birmingham and in Bristol.

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 Richer Sounds have stores across the UK but have 10 stores in London plus their sales, Julian Richer’s office suggesting that London is the main market for their business.

No business stands still whether big or small business, they either move for increase or decrease. They are a lot of things that can cause a business to relocate the reasons vary it may be because of profit or loss. The factors that can cause Richer Sounds to relocate later in the future would be:-

  • Expand of the business
  • Increase
  • More attractive area to the customers. Because ...

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