• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Business Plan

Extracts from this document...

Introduction

My Business Plan Business Description My business will be called Car Comfort and will be a private limited company hopefully it will become a bigger company as time progresses. It will have a head quarter, Which i will rent at first and if very successful i will purchase it if required, located near the motorway where i can distribute my products to other shops in wholesale. The product I'm offering are car cushions which can be either used to sit on, as a headrest or lower back support when sitting in cars for long periods of time. I am also planning on selling accessories which can be added onto the cushions for more profit. My unique selling point will be that there are many different colours and materials and also there will be a model with built in heaters for cold days. Short term goal is to establish a stable business and respected reputation and long term goal is to start selling more and more and to develop new models. ...read more.

Middle

Product I'm offering an extra soft but also supportive cushion for car users with lots of different materials and colours and a few models will also have internal heating systems which will keep you warm on cold days. Quality and price are both reasonable and small extra profits when accessories are bought together with the cushion. Other shops which want my product in their shops can order them over the internet in wholesale or can come to the head quarter to discuss. My product is high quality so it will cost a fair amount but very reasonable. Market Strategy I'm going to market my product on the radio and in newspapers and if it goes well make a few adverts for TV although it is very very expensive. This is my Logo and potential Slogan: Safety and Comfort is all that matters. On start up i will offer a 10% discount on all accessories for the first few months to attract customers. ...read more.

Conclusion

Such as where the phones are answered and where the lorry's and van's are loaded from and the part where the managers run it all from. Not much equipment is needed since all my products are shipped in from different parts of the world and then directly distributed to customers. I will be needing a number of lorry's and van's which transport my goods to the customers. Financial Data I am predicting that i will have around 10 - 20 large orders per day which would generate a good profit margin compared to the cost of delivery and price of materials. Each order would be a minimum of �500-�2000. My running costs would be around 300thousand per year and earnings from all sales would be around 250-500thousand per year which would mean a big profit margin. I would say that i would earn at least 100thousand pounds profit but more as the business grows. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. For this project I have been instructed to come up with a marketing strategy ...

    Nokia are currently creating innovative technology to allow people to access Internet applications, devices and services instantly, irrespective of time or place. Achieving interoperability of network environments, terminals and mobile services is a key part of our intent. Nokia need to capitalise on our leadership role by continuing to target

  2. Marketing plan

    This trend is ideal for Monaco which has a business model that allows for stocking many different styles. Market Forecast 2.1.4 Market Growth The market for women's shoes is a strong, steady growing market. It is generally not affected by economic downturns.

  1. Marketing Plan of Squench

    Since SQUENCH is just beginning to make its mark in this industry, it would be very hard to compete with established names for these companies have already been patronized by a lot of customers. To aid this, SQUENCH is willing to make amends through allocating most of its initial capital in advertising and marketing strategies.

  2. Marketing Strategy - Nintendo Gamecube

    The above definition can also be illustrated in a diagram, as shown below: (An "Ingredients Of Marketing Diagram" from Page 1 - Marketing: Everybody's Business, Second Edition by Dave Needham and Rob Dransfield) The following explanations refer to the above diagram: IDENTIFYING involves answering questions such as "How do we find out what the consumer's requirements are?"

  1. Design a small scale marketing plan and formal report for a small business.

    Again I will use the market research to decide on my target market because it will tell me about the market I am setting up in. I will also create a name for Jack's business by conducting some market research on initial ideas I have thought of.

  2. Market Plan

    on a Sunseeker yacht than a yacht made at their local marina. Weaknesses - They are a new business and need to generate their businesses image that they want the public to see them as. The business has a debt allowed bank account, allowing the business to go into debt up to �80.

  1. Market research - The business I have chosen is an internet caf. This is ...

    It is also more populated in my target market; this is the main reason why I picked this area. The lack of competition is the turning point of my decision. It has pretty easy accessibility because there is quite allot of busses that stop at the stop that is virtually

  2. Alcopops - design a new business.

    asked reflect the amount of people in that segment out of the population. * Random Sampling -This is where a certain number of people are chosen at random from a population to be questioned. Secondary data is data that has already been gathered and is available for the company to use.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work