Advantages:
- The process of the news agents could be free.
- It can give Drayton Manor a good press.
Disadvantage:
- You are not in control of what is written and there is no guarantee that what will be written is what you had hoped for.
Personal Selling
Personal selling could be direct sales between an organisation and it’s customers it could be used face to face by doing this it is better because it is more visual and much more formal. by telephone would be just voice and tones would be used greatly. By internet which could be a certain kind of messenger or via e-mail. For example at a cash desk which would be face to face personal selling, this is used either when selling tickets at cafe’s or restaurants, where you buy your photo’s after customers have gone on rides.
Advantage:
- By selling products with a brand image you are making money as well as promoting the company.
There are no major disadvantages by using personal selling because it is negotiated face to face and the customers have accepted to pay the amount at the following within drayton manor:
- Cash desk.
- Photo booths.
- Shops.
- Food and drink outlets.
Displays
Displays that include Drayton Manor would be posters, bulletins could be sent through the post to their regular customers. For example could be a teacher who takes his/her class to Drayton Manor each year this could also lead to hit rate.
Advantages:
- They can be very a eye-catching and can make people come to place.
- They can be out up in many different places.
Disadvantages:
- They can be vandalised.
- They need to be replaced to advertise different events fairly regularly.
Sponsorship
Sponsorship involves and organisation by giving financial support or other types of support in exchange for it’s none being associated with either a product or an event such as gigs such as reading ect. For example if Silverstone were having races places would sponsor a certain car by doing so their name brand would get noticed and the company who have sponsored the car would give part of their shares towards the car such as a certain name Ferrari.
Advantages:
- Brings in money to the company.
- The sponsor can bring creditability.
Disadvantage:
- Means that you are sharing your promotion with another company.
Sales Promotions
Is when short term activities intended to encourage interest in a particular product such as:
- Discount
- Free gifts when you buy certain products.
- Money off
- Different activities being held at Drayton Manor.
Advantages:
- More customers would be interested in products.
- Drayton manor would receive more money.
Disadvantages:
- Less amount of money going through.
- Customers may get confused on certain deals.
These are two other additional ways that Drayton Manor uses for their advertisements within the business. These are stated below –
Advertising
Drayton Manor uses a lot of different ways of advertising such as by using the radio, television newspaper magazines and leaflets. They only use the radio at certain times of the year because it is very expensive to keep paying for and they may not reach the people that are needed to visit Drayton Manor. There are other ways such as leaflets to reach tourists. These leaflets are found anywhere the tourists may want to visit and in travel agents and tourist information booths. Leaflets may be found at any time of season seeming they are so cheap we have worked out that each leaflet costs 1p each for the company. Newspapers and magazines are also used to advertise these are used at certain times of the year as well because mostly students visit Drayton Manor Park and they have school, so they aim to send out advertising in newspapers and magazines. These are very expensive as well to keep sending out yearly because for instant a newspaper is renewed daily and magazines per month or week.
There should be more cinema advertising within that area to reach a different sort of audience. By doing this Drayton Manor receive more customers because they have 3d screens and customers want to visit these. Drayton manors cinema films are sent out to cinemas within their area. They also get the cinemas within their area to advertise Drayton Manor to reach a different variety of audience.
Advantage:
- It gets your message across to a huge population. You can target the message to audiences. (Decide what TV/Radio programme you want your advert to go into.
Disadvantage:
- It is very expensive to keep sending out advertisement.
Demonstrations
A demonstration is where it is arranged to visit a destination and show people how good a ride is and then they go and tell other people, like their friends. This is more like a taster of the rides s when Drayton Manor first open they make the tickets cheap so people come and their customers come more frequent and recommend other people by this time the prices go to normal and Drayton Manor receive more customers and then it goes round again and more people hear about it.
Demonstrations would be also used towards school for their projects such as subjects which they are studying in and use Drayton Manor as a project. Drayton manor could also use their advertising within catering such as if Whittlebury Hall have been asked by Drayton Manor to use their park as an advertisement which could be used for catering within conferences facilities. Advertising could also be used within education and team building opportunities.
Advantage:
- Is cheap for their demonstrators.
- More people come more frequently.
Disadvantage:
- Drayton Manor is not in control of what their customers go and tell their friends, it could be negative.
