• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Business Section B

Extracts from this document...

Introduction

Section B Promotional Techniques at Drayton Manor Park Direct marketing The ways in which they send out or by giving materials direct to the individual customers are as such. They use their customer's databases. By sending things to their customers by post but by doing this it takes longer to send and receive details such as their different kinds of ways with going to Drayton Manor Park. Drayton manor also use telephones to contact and be contacted by their customers who go straight to someone not a voice operators, they also use e-mail to contact others. Drayton Manor also has in contact with your operators and is sometimes included into tourist's holidays, to Drayton Manor this is the most important because their hit rate is by great numbers. Their other kinds of visitors that have good hit rate towards Drayton Manor Park are schools and groups of people or occasions. Advantages: * You are sending to an existing customer base who you know are interested in your product. * You can target specific products at specific people depending on what they have already bought. Disadvantages: * You are not targeting new clients. * Old clients might not want all the post. ...read more.

Middle

* Photo booths. * Shops. * Food and drink outlets. Displays Displays that include Drayton Manor would be posters, bulletins could be sent through the post to their regular customers. For example could be a teacher who takes his/her class to Drayton Manor each year this could also lead to hit rate. Advantages: * They can be very a eye-catching and can make people come to place. * They can be out up in many different places. Disadvantages: * They can be vandalised. * They need to be replaced to advertise different events fairly regularly. Sponsorship Sponsorship involves and organisation by giving financial support or other types of support in exchange for it's none being associated with either a product or an event such as gigs such as reading ect. For example if Silverstone were having races places would sponsor a certain car by doing so their name brand would get noticed and the company who have sponsored the car would give part of their shares towards the car such as a certain name Ferrari. Advantages: * Brings in money to the company. * The sponsor can bring creditability. Disadvantage: * Means that you are sharing your promotion with another company. ...read more.

Conclusion

You can target the message to audiences. (Decide what TV/Radio programme you want your advert to go into. Disadvantage: * It is very expensive to keep sending out advertisement. Demonstrations A demonstration is where it is arranged to visit a destination and show people how good a ride is and then they go and tell other people, like their friends. This is more like a taster of the rides s when Drayton Manor first open they make the tickets cheap so people come and their customers come more frequent and recommend other people by this time the prices go to normal and Drayton Manor receive more customers and then it goes round again and more people hear about it. Demonstrations would be also used towards school for their projects such as subjects which they are studying in and use Drayton Manor as a project. Drayton manor could also use their advertising within catering such as if Whittlebury Hall have been asked by Drayton Manor to use their park as an advertisement which could be used for catering within conferences facilities. Advertising could also be used within education and team building opportunities. Advantage: * Is cheap for their demonstrators. * More people come more frequently. Disadvantage: * Drayton Manor is not in control of what their customers go and tell their friends, it could be negative. ?? ?? ?? ?? Genevieve Kovacs 1 Genevieve Kovacs ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE People in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE People in Business essays

  1. What products and services do you think are at Drayton Manor?

    This ride was opened in 1999 to replace the ageing flume. Stormforce 10 is the most popular ride in the park. The ride starts with a small drop into water and then followed by that there is a backwards drop and finally a large drop.

  2. The needs of different customers at Drayton Manor Park

    stand for that long, tourist groups would want boards and signs in their language and also staff members that could speak their language to help them around. If there was to be a security alert in the park then the group would like to stay together and not go apart

  1. The background of the Kettering Park Hotel and Spa

    Shares Customer Relations Limited Liability Shareholders Can Be Confrontational About Plans For The Future Of The Company Can Benefit From Economies Of Scale Can Be Taken Over By Hostile Takeovers Can Produce Goods At A Lower Unit Cost Shareholders Much More Demanding About Profit The main reason why Shire Hotels is a Ltd.

  2. Barclays - How an existing business runs from day to day.

    Pensions and health care are becoming more important. Customer tastes and becoming increasingly diverse - ranging from those who welcome the 24hr electronic access to those who prefer personal face-to-face contact. The Internet is revolutionising how people can share and access information, and is striving to take advantage of new technologies.

  1. Unit 1 Section 2 (Functional Areas)

    They could get paid good one week, as they have worked hard, and bad the next week because they have been lazy. Commission is usually used in selling big things for example estate agents are paid on commission and so are employees of car companies selling from a showroom.

  2. As a short-term business Consultant, I have been hired by Alton Towers PLC to ...

    It was following the fun fairs success that in 1970 rides were built and installed in the grounds. Many of which still stand at Alton Towers to this day. In 1980 Alton Towers had a major development. A very popular attraction was opened called the Corkscrew, which changed Alton Towers forever.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work