Business Studies Coursework - The new shop

For my coursework I have been asked to research how to make a new shop. Before I start my project, I will make an action-plan to show what I will be doing.

Task 1 – Secondary Research – Theory

Marketing – Finding out what customers want, providing it and making sure that the public is aware of it and where they can buy it.

(GCSE Business Studies for Edexcel, Sue Alpin, Jan Cooper, Gerard O’Hara and Fiona Petrucke)

Market Research – Getting information about consumers by studying statistics and reports and gathering new data by surveys of individuals or groups. (Business Studies for GCSE, Fourth Edition, Renee Huggett)

Market Segments – Groups of consumers within a market who have similar wants or desires. (Business Studies for GCSE, Fourth Edition, Renee Huggett)

Target market The People who the product is aimed at according to certain factors, e.g. Age, gender, income. (Business Studies Exercise Book)

Task 2 – Primary Research – Survey

For this task, I have to find out how to make my business successful, using the 4 P’s of marketing (product, price, promotion and place) I also have to make a questionnaire to find out what my customers want. In this questionnaire I have to find out where to open the shop, what sort of food I will sell and how much to sell the food for, my competition, whether the shop should be milk/meat and whether it needs to be licensed etc

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This questionnaire is an example of primary research.

I chose primary research because Primary research involves collecting data about a given subject directly from the real world.

Many types of primary research exist, such as:

Interviews: Interviews are one-on-one or small group question and answer sessions. Interviews will provide a lot of information from a small number of people and are useful when you want to get an expert or knowledgeable opinion on a subject.

Surveys: Surveys are a form of questioning that is more rigid than interviews and that involve larger groups of people. Surveys will provide ...

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