Business Studies Aims, objectives, and activities

Activities:

The activities of Schuh are the day to day operations of the business. This is basically what the business does each day. Examples of business activities include;

• Manufacturing goods
• Selling products
• Providing services

Aims, objectives and activities of Schuh

As a successful business Schuh charts out short, medium and long term goals and targets to achieve to ensure the business will be operating as a success. The aims, objectives and activities of Schuh include;

Activities of Schuh

The activities of Schuh can usually include;

• Selling shoes and accessories
• Sponsoring local events. This can be when Schuh will fund or help organise local events in the local community.
• Manufacturing their own brand of shoes and accessories.

How can reviewing Schuh’s objectives and activities help the business to meet its aims

• By periodically reviewing their objectives, Schuh can see if they are meeting their targets and are therefore working towards attaining their aims. If they are not meeting their targets then these targets may need to be changed and the reasons for this failure investigated.

• Reviewing their objectives and activities also means that shareholders can monitor and assess how the business is going. If they are unhappy with the performance, they can make changes in order to improve performance before the problem becomes too severe.

• Reviewing Schuh’s objectives and activities will be particularly useful if there are any changes in the market. This could be because of new competition in the market and Schuh may need to adjust objectives such as their sales objectives in order to be more realistic. 

• Reviewing the objectives and activities allows the management of Schuh to ascertain if Schuh are doing everything that is required in order for the business to meet their aims. This review process allows them to analyse the performance of the various departments within Schuh to determine whether they are meeting their targets and deadlines. If they are not doing this then changes may need to be made.  

• They can determine if their activities are allowing them to reach their objectives. If these activities are not then they may need to change the people responsible for performing the activities.

• On the other hand Schuh may have exceeded their expectations in which case they will be able to set new objectives over the forthcoming period.

• Reviewing activities can also allow Schuh to compare their activities with their competitors. They may need to change their activities in response to something their competitors are doing to make the business more competitive and more attractive to customers.