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Business Studies Assignment

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Business Studies Assignment Product: The product which I am planning to do is a digital camera that contains other useful features which would be ideal for the consumers. These features can range from games, music downloads, radio, Bluetooth and email access (depending on what consumers prefer better). Promotion: When promoting my product I will advertise on the television which may expand to international channels depending on how well my product will do in the market. Also have a demo of my product at exhibitions that take place for consumers to see, feel and touch the product rather than just a picture on the magazines. To aalso attract more consumers to my product; they will receive an attached printer for half price. Price: Digital cameras are ranged from �700 to �90 relying on the quality of it. I will have 2 take out my market research to see what price would be a reasonable price for the camera. All industries are influenced by SLEPT factors. For example, some of the SLEPT factors affecting the airline industry in recent years include: Social: increased popularity of foreign travel leading to a boom in demand for air travel. ...read more.


Economic changes are closely related to social ones. The economy goes through a series of fluctuations associated with general booms and slumps in economic activity. In a boom nearly all businesses benefit and in a slump most lose out. Other economic changes that affect business include changes in the interest rate, wage rates, and the rate of inflation (i.e. general level of increase in prices). Businesses will be more encouraged to expand and take risks when economic conditions are right, e.g. low interest rates and rising demand. Political changes relate to changes in government influence. In recent years these changes have been particularly significant because as members of the European Union we have to adopt directives and regulations created by the EU which then become part of UK law. Political changes are closely tied up with legal changes. Changes in technology have also become particularly significant in the post-millennium world. This is particularly true in terms of modern communication technologies. The creation of databases and electronic communications have enabled vast quantities of information to be shared and quickly distributed in a modern company enabling vast cost reductions, and often improvements in service. ...read more.


The government also shares public concern about unwanted contact and content Technological factors The mobile phone industry has seen a great deal of technological change and will continue to do so. Mobile phones were originally used for telephone conversations. Text messaging became available and usage has increased dramatically. However, most of the texts were between people who already knew each other and had swapped contact numbers. In other words the users were happy to communicate with each other. As technology developed, it has become possible to swap information between mobiles and other devices via Bluetooth technology. This can be used inappropriately to send anonymous and unwanted texts. This practice is known as Bluejacking and can be distressing particularly if the recipient is a child or young person. The advent of 3rd generation (3G) mobile phone technology is bringing with it a richer mix of content and providing more services. This further raises the issue of ethics as Vodafone (and other suppliers) can now offer a wide variety of content to mobile phones with this new technology. Naturally, 3G will help the companies to increase their sales revenues. However, Vodafone recognises that it brings additional responsibility. This includes the need to protect young people from inappropriate contact, including violent games, gambling and erotic material. ...read more.

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