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Business studies coursework

Extracts from this document...

Introduction

GCSE Business Studies Coursework Task What info you need How or where you will get the info Start date Completion date Review 2 I need to get information from where all my sources are from Websites, books. local food outlets etc. 24/04/08 I could have got different sources which would have changed my final market plan. 3 I needed to get information on what kind of a business was being set and how I was going to go about it. The person who came up to me and asked for help on how to open a food outlet in Heckmondwike (Mr. sugar) 24/04/08 25/04/08 I could have improved in this section by adding more details about how it would help m 4 What the companies aims might be Market research 25/04/08 26/04/08 I did a simple statement and will change it once I have gathered my market research 5 Explain what swot and pest analysis. Carry out Teacher- explains what they are. Need to carry one out. Teacher can give example. 27.04.08 1/05/08 I found this easy. Once the teacher explained it I did ones myself for my business. 6 Explain why I will produce a questionnaire From the people of Heckmondwike. 3/05/08 10/5/08 I listed questions and got feedback if they were suitable and then carried the questionnaire out. 7 Produce questionnaire From people of Heckmondwike 11/5/08 15/05/08 I listed questions and got feedback if they were suitable and then carried the questionnaire out. 8 Word-process questionnaire From people of Heckmondwike 16/05/08 29/05/08 I listed questions and got feedback if they were suitable and then carried the questionnaire out. 9 Carry out questionnaires From people of Heckmondwike 31/05/08 15/06/08 i got feedback if they were suitable and then carried the questionnaire out. 10 Draw graphs and interpretations of results of questionnaire. questionnaire 19/06/08 24/06/08 I used excel to draw the graphs and showed the interpretations. ...read more.

Middle

I got all the results my self because if it was secondary it might have been unreliable, this way I was sure I could trust my questionnaires. I had the questionnaire filled by residents of Heckmondwike as I was going to launch my food outlet there and the people's opinion was a crucial part of this project. I filled the results in a table so I could quickly look back at them if I needed to. I could have given the questionnaire via. Post but then people would have wanted an incentive. Also most people would probably throw them away as they would feel it was a waste of time. To improve my questionnaire I felt that I could have asked more questions on the actual product e.g. "does the packaging affect what you buy?" This would have helped me in terms of my packaging so I know what people expect of it. The competition survey involved me searching into other businesses in Heckmondwike, the town I was going to set the business up. I went on www.yell.com and this gave me a list of all the places in Heckmondwike. I copy and pasted my results from this search and then organised them so I knew which ones were direct and which ones were indirect. I ignored friendly competition and superstores because there are too many friendly ones and I felt that superstores sell anything and everything so it wouldn't count as a food outlet in my opinion. I think I produced the competition survey well, I researched into the data and organised it so I could easily interpret it. I think interviewing a food outlet owner about their businesses is a good idea but it could be a downside in terms of them not wanting to give the truthful information about their business (amount they make, how to attract customers with food etc.) ...read more.

Conclusion

Because of this people have lost their savings and confidence to spend. This will affect my business as people won't want to go out to eat as this is a luxury and they only spend on necessities. To overcome this I could use special offers, pricing strategies (penetration pricing etc.) and try and get their confidence better to spend more. This factor can make me decrease my profits but if I try harder I can make more money than ever before during this recession if I get loyal customers, be the cheapest outlet in town, give a free delivery service and make the customers happy. Environmental factors An environmental factor is that my packaging could be thrown on to the streets once a customer has finished eating (if they choose to take out instead of eat in) and therefore my packaging will be all over the streets of Heckmondwike. This is a waste of paper which is a waste of trees and might upset some environment lovers. Therefore I will get my staff to go out after the restaurant shuts, and pick up all the litter. The advantage of this is that I will be cleaning the streets and getting my reputation better but the disadvantage is that staff will want a pay rise for extra work which I think will be hard to supply them with. Social factors An environmental factor is that people have started to eat healthy nowadays during this decade. This could be a problem for me seen as though Indian food is not the healthiest food in the world and therefore some people in Heckmondwike won't want to come to my place to eat. To overcome this problem I should tell people through word of mouth or leaflets that we are a "healthy Indian restaurant" using the best herbs and spices from around the world to bring a vibrant healthy dish. This will hopefully attract customers and to be even healthier we can offer dishes like salads and cut back on oil. ...read more.

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