• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Business studies Coursework - Study of a small established local business

Extracts from this document...


Business Studies Controlled Assignment For my investigation of a small established local business, I decided to investigate RK News, which is a local business located on the busy new cross road. The reason why I have selected this business is because the location of the business has the capabilities of maintaining a stable flow of customers from the local community, the large amount of passers-by as well as students from the surrounding college and university. From observing the store fascia which is located above the door, I found that the store sells various products such as tobacco, confectionery, alcohol, top-up cards, bus passes, ATM machine access, which from doing at other businesses I found that it was a service that none of the other nearby stores provided. The store also has a banner outside that says "cards for all occasions" which tells me that they have a wide range of cards available for purchase. For a small store, this is a wide range of products/services to provide and things such as ATM access and various cards in the store area unique selling point. This is one of the competitive advantages of this business and I think that if the improvable areas are put into major development, this business could be more profitable and earn more revenue. ...read more.


From those results, I can see that a large amount of people (50%) thought that the customer service was satisfactory and a small amount of people thought that the customer service was good. The result also shows that a third of people thought of the customer service as unsatisfactory. This tells me that there is some room for improvement here. The reason why I asked this question is because I wanted to know exactly what it was that attracted people to this store; so that I could see if there were areas that could be improved such as the store lay out which from these results does not attract people currently. What I found was that the most selected option was "The store is on the way to work/school" this tells me that a lot of the store's income is from passing trade. I then used that information obtained from the questionnaires to see what areas of improvement there were and I designed a questionnaire to find out what the store owner was doing to utilise the potential of the store and if they had already noticed and/or worked on areas in which the store could improve. These are the questions that I asked him and his responses: Do you like the location of the business? ...read more.


* They should change the colour of the celling changed from green to cream, to further improve the distribution of light in the store. This would help to lighten the mood of people that go to the store and think better of the store atmosphere. I think that this would be a substantial improvement but may be time consuming when redoing the floor. The store is quite small and because of this, I do not think that re-paining the roof will be an expensive development, whereas the floor could cost a greater amount. * They should also have a limit on the amount of students allowed in the store. From looking at the size of the store, it would be most suitable for a limit of 6 students at a time. This would not only make the store less crowded and cramped but it would make the store easier to navigate and would help to discourage the shoplifting that they are experiencing problems with as the owner said in the interview. This would not cost anything to implement apart from a simple sign on the door and a member of staff to manage the flow of people. I have made my improvements based on the information that I obtained through my various types of research, and the points stated above are my final recommendations. I think that the store overall will improve if these ideas are implemented and be more welcoming to new customers. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Case Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Case Studies essays

  1. unit 8 business online p1

    * Customers can decide whether they like a website within two clicks, if they see a badly designed site with too much text or cannot find what they want they are likely to leave it very quickly. What the website will actually do is shown below.

  2. Business Enterprise coursework

    manufactured by Ben & Jerry's Homemade Holdings, Inc., headquartered in South Burlington, Vermont, United States, with the main factory in Waterbury, Vermont and is owned by the conglomerate Unilever. Price: The average price range is between �3 which is very cheap for ice cream as it spouse to be the

  1. Functional Areas

    Without the development team, The self-service book desk could not be build at all. Making the aim in itself unachievable, and providing a huge problem for the customer service team, and the library as a whole. Without the customer service team, the public wouldn't be trained to use the machines,

  2. Would the opening of a fast food restaurant on Riddy lane (Luton) represent a ...

    Even though people aged between 11 - 16 received the second highest votes a new fast food business should also bare in mind that the population in this age bracket is huge, as well as it only being across the road.

  1. Strengths & weaknesses of a business idea. Research for a new electronics shop.

    Another definition for it is a person or group not owning shares in an enterprise but affected by or having an interest in its operations. It is important for my business to acknowledge their stakeholders because they are my source of income, so when it comes to their needs are they are my priority.

  2. Primark and Blockbuster Describe the main aims and objectives of the business and the ...

    This put blockbuster into gaining loses of customers. So their profit level went done by miles. This also gives a bad impact on them reaching their aims and objectives. Question 2) quality of productivity? School public Firstly, products are simply what the market provides to its target audience.

  1. Task 4: What is the most important factor for generating repeat purchase at the ...

    The first part of my research was to create a questionnaire (see appendix 2) then hand them out to customers of the school canteen. Then I had to an analysis of the results of the questionnaire (see appendix 3). With the results of the questionnaire and the results put into graphs and charts.

  2. Investigating a business and what business do - London Heathrow Marriott (LHM) and Tescos.

    efficient stores and distribution depots, in productivity improvements and in latest technology * Developing the talents of its people through sound management and training practices, while rewarding them fairly with equal opportunities for all * Working closely with suppliers to build long term business relationships based on strict quality and

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work