Business Studies Group Coursework

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Kart-Trix

The new business that I going to open is go karting track in old Catton as there is no other competition and it is what the town is lacking, this new business will attract more potential customers to the area which is rarely visited.

Marketing Mix

Promotion

I will advertise the new business by handing out flyers and post leaflets in people post box, also as I will be getting market research I will advertise and tell people about the business.

Price

The price for each person will be as follows:

  • 10 minutes - £13.00
  • 15 minutes - £17.00
  • 20 minutes - £22.00
  • 30 minutes - £30.00
  • 40 minutes - £35.00
  • 50 minutes - £39.00
  • 60 minutes - £44.00
Join now!

I have compared from different karting track to come up with my prices which are mainly cheaper than the other competitors.

The go-karts will cost £799.99 and I will buy 5 to make sure I have enough for the customers; this will come to £3,999.95.I will also buy a 1500 litre fuel tank and pump to hold all of the petrol which will cost £704.99. (petrol not included)

Place

The place of the selected business is in Old Catton as it is lacking in a fun thing to do and will attract more people to the area. ...

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