• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12
  13. 13
    13
  14. 14
    14
  15. 15
    15
  16. 16
    16
  17. 17
    17
  18. 18
    18
  19. 19
    19
  20. 20
    20
  21. 21
    21
  22. 22
    22
  23. 23
    23
  24. 24
    24
  25. 25
    25
  26. 26
    26

Business studies marketing coursework

Extracts from this document...

Introduction

Name: Martin Cooper Candidate Number: 2007 School Centre Number: ????????? Aim: My aim is to carryout my own research in order to decide which potato crisp snack should be produced and identify the most appropriate marketing mix to successfully introduce and launch it. Plan of Action: I have broken up my coursework into 20 separate tasks that I will perform over a period of 7 weeks Week 1: 1) Firstly I am going to construct a title page. The title Page will have the Title; "The introduction and launch of a new Potato Crisp snack." I will include my name, my candidate number and the School centre number for Aquinas. 2) Next I will construct a page with the my aim, which is to carry out my own research into the potato crisp snack, to develop the correct marketing mix etc 3) After that I will draw up a plan of action; a detailed, step-by-step layout of what I will do in my coursework and when I will do it 4) Subsequently I will make a list of how I will contact each manufacturer/ advertising company. 5) I will then state and explain why I chose the methods I did to contact the manufacturers Week 2: 6) I will assemble a list of manufacturers and advertising companies to write to, to get the information regarding the marketing of the potato crisp snack. 7) I will contact the companies/ advertising companies on the list to get the information needed, using methods such as email. 8) From the information I receive I will sort out the relevant and irrelevant information Week 3: 9) I will briefly describe the marketing mix. Then I will analyse the product, the price, the promotion and the place, regarding the marketing of the potato snack. 10) I shall summarise the information that I receive from the manufacturers and advertising companies. 11) I will now point out the advantages of using a questionnaire, and give an example of such a questionnaire. ...read more.

Middle

Newspapers know a lot about their readership so it is easy to target effectively and will often be read more than once by more than one person. Tayto have also developed other forms of advertising; they have product tasting in stores where customers get to try their products, (new or existing), they sponsor many charitable/ sporting events, they offer tours of the, "Tayto castle", where customers get to see where and how they're product is made and receive free samples. They also employ promotional vehicles to transport they're goods, e.g. lorries with the smiling face of, "Mr. Tayto", on the side, Vending machines with the same corporate symbol and they have advertising on the internet also. Different methods of advertising are used at various times of the year, for example, Tayto focus on outdoor advertising during March to September. The advertising methods at this time are billboards, shows and exhibitions for example, "The Agricultural Show" at Balmoral. From September to March however, advertising is focused on indoors such as TV, radio and sampling within stores. All other types of advertising and promotions are still carried on throughout the year and at different times Tayto use promotions like '2 for 1' offers and '50% extra free' to entice customers. Walkers have used the famous footballer Gary Lineker, to promote their products for many years now, and once changed they're salt and vinegar crisp packaging to read "Salt and Lineker" They picked Gary Lineker because he is one of Britain's favourite celebrities, he is an ex-Leicester City football player and Walkers are also sponsors of the Leicester City Football Club. Walkers use other means of advertising such as radio, cinema and posters. Walkers Doritos are Sponsors of the ITV Movie Premiere, which communicates with a mass market. Walkers recognise the importance of working alongside retailers of all sizes to ensure snacks gain the visibility needed to drive sales. ...read more.

Conclusion

However, once my product gains more credibility, it may be sold to wholesalers also. Distribution will be done by vans which will leased by the business, as they are a cheaper than distributing by freight trains and the product will only be sold within the country initially anyway. Sources of information: I used email and the Internet to contact walkers, KP and Tayto, but having only heard back from Tayto and walkers. This was the information I analysed. I also produced 36 identical questionnaires which I distributed to a stratified sample of ages and genders and analysed these results. I analysed all of these results using the four Ps, to great effect, and I also produced an excel spreadsheet of my results for the questionnaire From Tayto I went to the following website: http://www.tayto.com/flash.html - From here I opened "Contact us/Find us". This was easy to do and proved very effective I also attended a trip to the Tayto castle with my business studies class, wherein we were told lot of useful information about Tayto, and we were also informed about the website I mentioned above, which proved to be of great use in m research. Walkers sent me out information via post, this was also easy as all I had to do was type in my details and the information was sent right to my door. I obtained my information on the advertising costs for U.T.V from: http://www.utvplc.com/advertising.asp?sub=sv&sublk=avr These methods proved very effective. They were quick and efficient, and although KP did not offer any information, U.T.V Tayto and Walkers' information was made very easily accessible to me, so I believe the methods of email and post are the most effective as I was able to put them to great use For advertising, I also contacted some local newspapers and the Belfast Telegraph, but I decided that the most effective form of advertising would be on television (U.T.V) Other sources of information included textbooks such as "Business studies" By Alan Anderson, and information from My Business Studies Teacher. ?? ?? ?? ?? ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. This coursework entitled "Marketing" is about creating a marketing strategy for a new or ...

    However, this may also discourage foreign investment. Income is closely linked to the business cycle; during slumps wages fall and during booms they increase. As the A6 is an income elastic product they must pay close attention to the business cycle.

  2. Different methods of advertising

    Airtime is purchased from a station or network in exchange for airing the commercials. Radio ads are cheaper to produce and can reach millions of people at the same time. The relative cost effectiveness is as compared to television ads, which are so much more expensive than any other form of advertising.

  1. edexcel Marketing Assignment

    Once the government increases interest rates, it means that they need people to save some money. This will affect the business, as people will not have enough money spend. There will be a high tax reduction from their pay or salaries.

  2. Business Studies Assignment Marketing

    For example they might not know about it because of some lack of advertising in certain areas. Also to find out how the bowling alley promotes itself. Looking on the internet and looking through leaflets. Looking inside XS Superbowl and asking them what methods they use.

  1. GCSE Business Studies Coursework - Produce a Marketing Plan for a small Retail Business

    Also at the start people don't tend to pay attention to the adverts because they are looking forward to the film and eating the cinema's food. Also if the information is not presented clearly people may not remember the name or location of the shop because they will only see it once.

  2. Marketing mix

    Shostack (1977) identified the need to breakthrough from product marketing because the concepts of goods marketing were inappropriate when applied to the service business.

  1. Produce a marketing strategy for a new or existing product

    This is mainly because they influenced through the media by using pretty, slim and sexy models, which everyone would desire to look like if they could. Taking this into consideration I thought I should put some tips on diets to encourage the majority of the people that are interested in looking good.

  2. This report will focus on the adult palliative care provided by SAH proposing a ...

    With as highlighted throughout this communications mix will focus on potential and existing consumers, volunteers and donators. The perceptions of all three publics on the organisation will be assess before implementing the plan Mediums used with regards to PR will once again be centred on the integrated message and will again follow the three tier objective plan.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work