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Business Studies - Project

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Introduction

BY KAMRAN ADNAN Contents Page Aims And Objectives Page 3 Definition of Marketing Page The 4 Ps Page Explaining the Results Page Market Segmentation Page Hypothesis Page Marketing Plan Page Evaluation Page ACTION PLAN What do I have to do in this task What Information do I need How and where will I get the information What will I need next if I cannot find the Information that I need When do I need to finish this task by You have to complete an Action Plan The completion dates for the tasks From the worksheet given to me by my teacher Use my own initiative to ask my teacher if I get stuck 01/05/07 What are the aims and objectives of the task Task sheet From the worksheet given to me by my teacher Use my own initiative to ask my teacher if I get stuck 05/05/07 Identify and apply relevant theory to the marketing plan Note books / Internet Note books / Internet Use my own initiative to ask my teacher if I get stuck 10/05/07 Carry out Market Research including Market including hypothesis Questionnaire & any other market research tool From the public Use my own initiative to ask my teacher if I get stuck 30/05/07 Produce Findings Completed research From the public / respondents Use my own initiative to ask my teacher if I get stuck 06/06/07 Compare Hypothesis with Research Findings Complete research & findings From completed research Use my own initiative to ask my teacher if I get stuck 25/06/07 Produce Marketing Plan From my completed research From my research Use my own initiative to ask my teacher if I get stuck 10/07/07 Evaluate your work through SWOT Analysis Completed research Completed research Use my own initiative to ask my teacher if I get stuck 19/07/07 Aims And Objectives * Aim of the coursework * Objectives of your coursework * Application of theory-think of what theory you will apply to your work * Think of what you want ...read more.

Middle

C2 Skilled working class Skilled manual workers such as carpenters, cooks and train drivers. D Working class Semi-skilled and unskilled manual workers such as fitters and storekeepers. E The poorest in society State pensioners or widows, casual or lower grade workers, or long-term unemployed. Source: GCSE Business Studies for Edexel The Socio-Economic-Grouping is another way and probably the most common way of Marketing Segmentation. The following table illustrates this. Social grade Social status Head of household's Occupation A Upper middle class Higher managerial, administrative or professional such as doctors, lawyers and company directors. B Middle Intermediate managerial, administrative or professional such as teachers, nurses and managers. C1 Lower Middle class Supervisory or clerical and junior managerial, administrative or professional such as a shop assistant, clerks and police constables. C2 Skilled working class Skilled manual workers such as carpenters, cooks and train drivers. D Working class Semi-skilled and unskilled manual workers such as fitters and storekeepers. E The poorest in society State pensioners or widows, casual or lower grade workers, or long-term unemployed. Source: Anderton Market Research Market Research is simply "Finding Out" There are four main categories you need to find out Customers The people who will buy from you Consumers The people who will use your products or services Competitors Alternative suppliers of the products or services Costs Your costs of starting and running the business Source: GCSE Business Studies for Edexel Secondary Research A great deal of consumer research is available through reports at libraries, trade associations and university research bodies. It sometimes involves irrational likes, dislikes and preferences of your "end - users". Rather than asking you to conduct consumer testing, it is suggested that you tap into these invaluable resources. Other secondary research available includes: * Internet * Telephone directiories, yellow pages, etc. * Trade magazines and trade journals * Newspapers and lifestyle magazines * Statistical reports including census reports * Mintel reports * Business ration reports * Companies' house reports All of these are available from the business reference sections of major libraries and should be accessed as soon as possible. ...read more.

Conclusion

For the production of my leaflets I will need to design an attractive and good-looking leaflet. I will also include some below the line promotional methods on the leaflets, which could be for instance 'The first 10 people who buy a car will get free extras'. This can help my business to be famous and more people would like to be under the 'first 10' and thus they would try to buy a car immediately. There are some issues that I have to consider when launching this marketing campaign. These include Legal Constraints and The Effect on Environment and Society. Legal Constraints The Trade Description Act 1968 is an Act which prevents manufacturers, retailers or service industry providers from misleading consumers as to what they are spending their money on. It restricts me from giving false description or making false statements about the prices of my goods and services. If I did that in the advertisement about my business, my business could be punished by the judiciary. For example according to this law I am not allowed to advertise the car as a second-hand car whereas it is actually third, or fourth-handed There is another legal constraint, which relates to the gender. The Sex Discrimination Act 1975 and 1986 are to protect men and women to be discriminated on the grounds of gender. According to this law I am not allowed to privilege one gender from the other in fields of service, prices or anything else. Effects on Environment and Society A disadvantage or bad point to my campaign could be the producing of leaflets. If people decide to throw the leaflets given out by my business on the roads, the council would have to clean the roads. To do this they would have to employ more workers or pay them more money, which finally could result in higher council taxes. This could be a possible effect that my marketing campaign would have on the environment and society. ...read more.

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