Business Studies(Setting up your own business)

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REPORT

TO: Business Studies Department

FROM: Bradley Jones

DATE: 16/04/2008

SUBJECT: Setting up my own business

This report is about setting up my own business in Werrington. I will be demonstrating my business studies knowledge throughout and applying this to setting up my Café business, "Brad's Café". I will collect research and show how this affects the development of a marketing strategy for my business.

Section 1 - Introduction to my business

1.1 Type of business

I would like to set up a café. This would be a successful business because it would give people of all ages a place to hang out relax, and sip a nice cup of coffee. It would also be successful because there is no immediate competition in the area, only in nearby towns such as Hanley or Bucknall. A final reason my business would be successful is because I would not only serve tea, coffee and hot chocolate. I would also have a selection of sandwiches, snacks such as chips, jacket potatoes and desserts such as dairy ice cream, tempting donuts or even delicious Belgian waffles.

My business would help to support the local