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Business Studies What are functional areas

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What are functional areas Functional areas are different parts of a business. It is where a business is separated into different departments with each department specialized in a specific task or role. Why do businesses organise themselves into functional areas Functional areas are beneficial in business performance because; * It allows for greater speed and efficiency by having departments with staff who are specialized in their skills, who can carry out specific activities. These activities suit their qualifications and experience. * It allows management and shareholders to monitor the performance of the business as a whole and by specific departments. It also allows them to see which departments are performing well and which departments are not. They will then be more easily able to pinpoint any problems and fix them much more quickly. Human Resource Department The Human Resource Department is responsible for; * Making sure that all employees are treated equally and fairly. * Ensuring that Schuh follow all employment laws, including Sex Discrimination Act of 1975, Race Relations Act of 1976, Disability Discrimination Act of 1995, and the Employment Rights Act of 1996. * That all employees receive appropriate rights and entitlements. * Managing the employment process from recruitment/training, to promotion and dismissal. * Making sure that all employees receive Health and Safety training and that they are provided with healthy and safe working conditions. Worker Rights * The Human Resource Department at Schuh deals with the employee's rights and entitlements such as their pay levels, hours worked a day, sick days, working environment/ conditions, maternity leave, and paternity leave. * The Human Resource Department also ensures that employees are working in a safe and healthy environment/ conditions. This includes all employees, full time, part time, and casual. * The Human Resource Department also has to ensure that all of the employees receive the appropriate amount of training in order to perform their jobs to the best of their ability. ...read more.


While also decide how much they will charge for it. * They can also determine price of their brand name shoes by researching and comparing with other competitors in order to find out a suitable price. Job roles in marketing Marketing Director * The Marketing Director of Schuh is in charge with all of the marketing, this includes advertising, sales and promoting the product. * The Marketing Director also manages all employees in the Marketing Department in Schuh. The Marketing Director also looks into ways to improve the marketing in Schuh; they can look at how other people in other businesses have set out tasks, and bring ideas into the department * The Marketing Director writes the marketing policies. In order for the business to run efficiently, the Marketing Director will also need to make sure that the department is meeting the set objectives. Promotions Manager * The Promotions Manager at Schuh is in charge of implementing promotional activities. * The Promotions Manager will also have the responsibility for raising Schuh and its products awareness. * The Promotions Manager is in charge of all the promotion staff at the department. * The Production Manager will also have the responsibility for checking new promotional opportunities. * The Promotions Manager will also have to make sure that the promotion staff will meet the Marketing Department's objectives. Administration The Administration Department is responsible for taking care of the day - to - day activities of the business. In doing this they provide a service to the other functional areas of a business and allow them to focus on their specialized activities. There are certain attributes that people in administration require: Computer Skills * The first thing which is required from an administrator should be excellent use of computer skills. The reason why an administrator would need good computer skills is because in today's modern world nearly everything is powered around technology. ...read more.


They must ensure all Production Line Workers are trained to work in this department. 3. Sponsoring of local events Marketing Department * The Marketing Department has an important role in sponsoring local events. * The Marketing Department may have to work with the event coordinators to promote the event. * The Marketing Department will also make sure Schuh receives positive publicity. Finance Department * The Finance Department can take care of sponsoring local events, since Schuh will be the one funding it. Administration Department * The Administration Department also plays a part in sponsoring local events by communicating with the event organizers, and to organize meetings between them and the members of Schuh's Marketing Department. Production Department * The Production Department may need to manufacture for the event different shoes and accessories. Human Resource Department * The Human Resource Department can play a part in sponsoring a local event by supplying extra employees in order to help around the local event. Marketing Department * The Marketing Department employees can agree partnerships with events and support them; this can lead to new customers shopping at Schuh. Finance Department * The way the people in the Finance Department are affected is by organizing all of the costs which will take place when sponsoring the event, for example the cost of help running it, and the things that Schuh are going to provide. Administration Department * It can affect the people in the Administration Department by having to find out and organize meetings with those who are internal and external to the business. It can also affect them by having to sort out the terms and conditions of the agreement of sponsoring local events. Production Department * The Production Department may have to change the production in order to provide products for a one off event. Human Resource Department * The employees in the Human Resource Department can be affected, because they will have to ensure that the employee representing Schuh are trained to coordinate events and in event management. ?? ?? ?? ?? Ali Shah Unit 1 P2 Manchester Academy Functional Areas Unit 1 P2 ...read more.

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