• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12
  13. 13
    13
  14. 14
    14
  15. 15
    15
  16. 16
    16
  17. 17
    17
  18. 18
    18

Business studies work

Extracts from this document...

Introduction

GCSE business studies coursework Introduction My aim is to produce a business report for Tiger River Bengal. I have to evaluate the marketing strategy of Tiger River Bengal making recommendations on whether the marketing mix should be changed in anyway. I have chosen to use Tiger River Bengal in my coursework as I know the product well. I am going to use the internet to collect data such as how the product is marketed. I will also be distributing questionnaires to people via the company Hotspring spas ltd, as they distribute the product. I am going to do this so I can find out their opinion of the product and how it is advertised. I will be writing to Hotspring spas to ask them for information about the 4p's of the product. I will present the data from the questionnaires in various graphs and charts as it will be easy to intemperate to see and understand. Tiger river Bengal questionnaire I am doing this questionnaire about Tiger River Bengal for my business studies coursework. I would appreciate it if you could take a few minutes to answer the questions. Thank you for your time. Please tick the appropriate box. 1. What gender are you? Male [ ] female [ ] 2. Which age group do you fit into? 10 - 15 [ ] 16 - 20 [ ] 21 - 25 [ ] 26 - 30 [ ] 31 - 35 [ ] 36 - 40 [ ] 40+ [ ] 3. Have you ever heard of Tiger River Bengal? Yes [ ] No [ ] Don't know [ ] 4. Do you or some one you know own the product? Yes[ ] No[ ] Don't know [ ] 5. Do you like the product? Yes[ ] No[ ] Don't know [ ] 6. Do you know where you could purchase the product from? ...read more.

Middle

I decided not to as they could give biased answers as they are likely to deal with the product daily and have to say positive things about it as it would affect the companies public image if its staff were to be negative about a product they sell. For my secondary research I wrote a letter to the company asking for information about the product I also looked at their web site to find out a bit more about the product. Letter to company Here is a copy of the letter I sent to Hotsprings spas. 75 North Avenue Chelmsford Essex CM1 2AN 21st February 2007 Hotspring spas 41 Robjohns road Chelmsford Essex CM1 3AG Dear sir/madam I am a business studies student at Hylands School and would like some information about the Tiger River Bengal for my coursework. I would really appreciate if you could send me information about the product, how it is promoted, the sort of people that buy the product (age/gender/), and how much it is sold for. Please could you send it to: Miss J.Bundy 75 North Avenue Chelmsford Essex CM1 2AN Yours thankfully J.Bundy SWOT analysis for Tiger River Bengal STRENGHTS Having space for up to five people it has enough space for a whole family making it the perfect 'family' spa. It has a total of twenty-six different jets. It has an extra-large blue dimmable LED light. It has a USP that for every one sold a portion of the proceeds is donated to the world wildlife fund to help prevent the tiger from becoming extinct, The product is also reasonably well established, I know this from my primary research as it shows seventeen out of twenty five people have heard of the product. WEAKNESESS There are currently no T.V. advertisements for the product nor have there been in the past on UK T.V. Below is the results to "do you think the product is suitably advertised?" ...read more.

Conclusion

My second recommendation is that on the brochures and the internet site they should state how much percentage of the selling price goes to the world wildlife fund. The strengths of my coursework are that I know the product 'Tiger River Bengal' very well as I used to work for the company that distribute the product in the UK and some people in my family currently still work for the company. Therefore I found it quite easy to get information about the product as I knew who to talk to and where on the internet to look for more information. The weaknesses of my coursework are that I only had a small sample size due to the fact that not many people I knew had heard of the product so I had to ask the company (Hotspring spas) if they could get people to complete my questionnaire so my results might be slightly biased as the customers are likely to know of the product and the staff work with the product on a day to day bases so also know a lot about the product. If I had to re-do this course work I would try and use a larger sample size, as this would make my results more accurate and easier to analyse. I would also collect more secondary information about general spa sales, as this would make it easier to make recommendations about the 4p's. I would also choose a product that most people have heard of such as 'Cadbury flake' as I would be able to obtain a very large amount of both primary and secondary information about the product as it is highly recognised. In my opinion the product is close to perfection! I also believe that it will have a very long life cycle and most likely will not reach the decline stage of the product life cycle. I think the product will be even better if Tiger River in there brochures and on there website state what percentages of sales revenue is donated to the world wildlife fund. - 1 - ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Business GCSE Unit 1, A1

    External Factors: Competition - Cadburys have very high competition (Mars & Nestle) who are constantly bringing out new products for the public, at times this could be hard for Cadbury to keep up with. Credit Crunch - Because of the credit crunch people may cut back on spending days out, therefore Cadbury World will not bring in as much revenue.

  2. Business Studies Coursework

    I believe i can make profits from owning and running a sports shop. In addition, I will be making my products slightly cheaper and affordable to lots of customers. Key Terms Competition: - is attracting consumers to buying a product by having an entry form on the back of the packet or inside of a newspaper or magazines.

  1. Business Studies Assignment Marketing

    Below are the locations of all four bowling alleys: XS Superbowl has to be in the worst location because of the lack of public transport and nothing surrounds it for people to want to go up that way. Most people would either purchase their tickets online for the bowling alleys or they would purchase them over the telephone.

  2. Marketing Plan for the Targe' Full Service Spa Salon

    With in-depth market research, well explored marketing strategy and concise target market we will know exactly what ways to promote our new service. The success of this service will rely heavily on promotion. We will not only have to focus on advertisement but really get out and interact with customers.

  1. Marketing Thorpe Park and London Dungeons.

    Waffles & Ice Cream For delicious waffles, cookies, Carte D'Or ice cream and hot and cold drinks, head to Canada Creek. Products Thorpe Park has stores which sell souvenirs and gifts so that their customers will be able to remember that they have been to their theme park.

  2. Design a small scale marketing plan and formal report for a small business.

    The classic product life cycle Sales performance and profitability The sales performance of any product rises when the product is introduced into the market, reaches a peak and then goes into decline. Most products have a limited life cycle. Initially the product may flourish and grow, but eventually the market

  1. GCSE Business Studies Coursework - Produce a Marketing Plan for a small Retail Business

    The site can sell products by credit card to the public. It can also be easily changed to be more effective and then the effectiveness can be monitored, so you can limit the money lost if it is unsuccessful. Considering all these points I believe the best way to advertise would be in the local papers.

  2. British Airways - Product strategy

    is determined by the following attributes * Selecting the pricing objectives * Determine the demand * Estimate the costs * Analyzing competitors costs, prices and offers * Selecting a pricing method 2.3.1 Pricing objectives British Airways had a pricing objective to maximize profits.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work