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Business studies work

Extracts from this document...

Introduction

GCSE business studies coursework Introduction My aim is to produce a business report for Tiger River Bengal. I have to evaluate the marketing strategy of Tiger River Bengal making recommendations on whether the marketing mix should be changed in anyway. I have chosen to use Tiger River Bengal in my coursework as I know the product well. I am going to use the internet to collect data such as how the product is marketed. I will also be distributing questionnaires to people via the company Hotspring spas ltd, as they distribute the product. I am going to do this so I can find out their opinion of the product and how it is advertised. I will be writing to Hotspring spas to ask them for information about the 4p's of the product. I will present the data from the questionnaires in various graphs and charts as it will be easy to intemperate to see and understand. Tiger river Bengal questionnaire I am doing this questionnaire about Tiger River Bengal for my business studies coursework. I would appreciate it if you could take a few minutes to answer the questions. Thank you for your time. Please tick the appropriate box. 1. What gender are you? Male [ ] female [ ] 2. Which age group do you fit into? 10 - 15 [ ] 16 - 20 [ ] 21 - 25 [ ] 26 - 30 [ ] 31 - 35 [ ] 36 - 40 [ ] 40+ [ ] 3. Have you ever heard of Tiger River Bengal? Yes [ ] No [ ] Don't know [ ] 4. Do you or some one you know own the product? Yes[ ] No[ ] Don't know [ ] 5. Do you like the product? Yes[ ] No[ ] Don't know [ ] 6. Do you know where you could purchase the product from? ...read more.

Middle

I decided not to as they could give biased answers as they are likely to deal with the product daily and have to say positive things about it as it would affect the companies public image if its staff were to be negative about a product they sell. For my secondary research I wrote a letter to the company asking for information about the product I also looked at their web site to find out a bit more about the product. Letter to company Here is a copy of the letter I sent to Hotsprings spas. 75 North Avenue Chelmsford Essex CM1 2AN 21st February 2007 Hotspring spas 41 Robjohns road Chelmsford Essex CM1 3AG Dear sir/madam I am a business studies student at Hylands School and would like some information about the Tiger River Bengal for my coursework. I would really appreciate if you could send me information about the product, how it is promoted, the sort of people that buy the product (age/gender/), and how much it is sold for. Please could you send it to: Miss J.Bundy 75 North Avenue Chelmsford Essex CM1 2AN Yours thankfully J.Bundy SWOT analysis for Tiger River Bengal STRENGHTS Having space for up to five people it has enough space for a whole family making it the perfect 'family' spa. It has a total of twenty-six different jets. It has an extra-large blue dimmable LED light. It has a USP that for every one sold a portion of the proceeds is donated to the world wildlife fund to help prevent the tiger from becoming extinct, The product is also reasonably well established, I know this from my primary research as it shows seventeen out of twenty five people have heard of the product. WEAKNESESS There are currently no T.V. advertisements for the product nor have there been in the past on UK T.V. Below is the results to "do you think the product is suitably advertised?" ...read more.

Conclusion

My second recommendation is that on the brochures and the internet site they should state how much percentage of the selling price goes to the world wildlife fund. The strengths of my coursework are that I know the product 'Tiger River Bengal' very well as I used to work for the company that distribute the product in the UK and some people in my family currently still work for the company. Therefore I found it quite easy to get information about the product as I knew who to talk to and where on the internet to look for more information. The weaknesses of my coursework are that I only had a small sample size due to the fact that not many people I knew had heard of the product so I had to ask the company (Hotspring spas) if they could get people to complete my questionnaire so my results might be slightly biased as the customers are likely to know of the product and the staff work with the product on a day to day bases so also know a lot about the product. If I had to re-do this course work I would try and use a larger sample size, as this would make my results more accurate and easier to analyse. I would also collect more secondary information about general spa sales, as this would make it easier to make recommendations about the 4p's. I would also choose a product that most people have heard of such as 'Cadbury flake' as I would be able to obtain a very large amount of both primary and secondary information about the product as it is highly recognised. In my opinion the product is close to perfection! I also believe that it will have a very long life cycle and most likely will not reach the decline stage of the product life cycle. I think the product will be even better if Tiger River in there brochures and on there website state what percentages of sales revenue is donated to the world wildlife fund. - 1 - ...read more.

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