• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12
  13. 13
    13
  14. 14
    14
  15. 15
    15
  16. 16
    16
  17. 17
    17
  18. 18
    18

Business studies work

Extracts from this document...

Introduction

GCSE business studies coursework Introduction My aim is to produce a business report for Tiger River Bengal. I have to evaluate the marketing strategy of Tiger River Bengal making recommendations on whether the marketing mix should be changed in anyway. I have chosen to use Tiger River Bengal in my coursework as I know the product well. I am going to use the internet to collect data such as how the product is marketed. I will also be distributing questionnaires to people via the company Hotspring spas ltd, as they distribute the product. I am going to do this so I can find out their opinion of the product and how it is advertised. I will be writing to Hotspring spas to ask them for information about the 4p's of the product. I will present the data from the questionnaires in various graphs and charts as it will be easy to intemperate to see and understand. Tiger river Bengal questionnaire I am doing this questionnaire about Tiger River Bengal for my business studies coursework. I would appreciate it if you could take a few minutes to answer the questions. Thank you for your time. Please tick the appropriate box. 1. What gender are you? Male [ ] female [ ] 2. Which age group do you fit into? 10 - 15 [ ] 16 - 20 [ ] 21 - 25 [ ] 26 - 30 [ ] 31 - 35 [ ] 36 - 40 [ ] 40+ [ ] 3. Have you ever heard of Tiger River Bengal? Yes [ ] No [ ] Don't know [ ] 4. Do you or some one you know own the product? Yes[ ] No[ ] Don't know [ ] 5. Do you like the product? Yes[ ] No[ ] Don't know [ ] 6. Do you know where you could purchase the product from? ...read more.

Middle

I decided not to as they could give biased answers as they are likely to deal with the product daily and have to say positive things about it as it would affect the companies public image if its staff were to be negative about a product they sell. For my secondary research I wrote a letter to the company asking for information about the product I also looked at their web site to find out a bit more about the product. Letter to company Here is a copy of the letter I sent to Hotsprings spas. 75 North Avenue Chelmsford Essex CM1 2AN 21st February 2007 Hotspring spas 41 Robjohns road Chelmsford Essex CM1 3AG Dear sir/madam I am a business studies student at Hylands School and would like some information about the Tiger River Bengal for my coursework. I would really appreciate if you could send me information about the product, how it is promoted, the sort of people that buy the product (age/gender/), and how much it is sold for. Please could you send it to: Miss J.Bundy 75 North Avenue Chelmsford Essex CM1 2AN Yours thankfully J.Bundy SWOT analysis for Tiger River Bengal STRENGHTS Having space for up to five people it has enough space for a whole family making it the perfect 'family' spa. It has a total of twenty-six different jets. It has an extra-large blue dimmable LED light. It has a USP that for every one sold a portion of the proceeds is donated to the world wildlife fund to help prevent the tiger from becoming extinct, The product is also reasonably well established, I know this from my primary research as it shows seventeen out of twenty five people have heard of the product. WEAKNESESS There are currently no T.V. advertisements for the product nor have there been in the past on UK T.V. Below is the results to "do you think the product is suitably advertised?" ...read more.

Conclusion

My second recommendation is that on the brochures and the internet site they should state how much percentage of the selling price goes to the world wildlife fund. The strengths of my coursework are that I know the product 'Tiger River Bengal' very well as I used to work for the company that distribute the product in the UK and some people in my family currently still work for the company. Therefore I found it quite easy to get information about the product as I knew who to talk to and where on the internet to look for more information. The weaknesses of my coursework are that I only had a small sample size due to the fact that not many people I knew had heard of the product so I had to ask the company (Hotspring spas) if they could get people to complete my questionnaire so my results might be slightly biased as the customers are likely to know of the product and the staff work with the product on a day to day bases so also know a lot about the product. If I had to re-do this course work I would try and use a larger sample size, as this would make my results more accurate and easier to analyse. I would also collect more secondary information about general spa sales, as this would make it easier to make recommendations about the 4p's. I would also choose a product that most people have heard of such as 'Cadbury flake' as I would be able to obtain a very large amount of both primary and secondary information about the product as it is highly recognised. In my opinion the product is close to perfection! I also believe that it will have a very long life cycle and most likely will not reach the decline stage of the product life cycle. I think the product will be even better if Tiger River in there brochures and on there website state what percentages of sales revenue is donated to the world wildlife fund. - 1 - ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Strategic Marketing Report - Virgin Trains

    The plan should include: 1.Publicity 'stunts' e.g. The way they would give their grievances be there any losses and the ways they would show that it was a 'unique' accident on any public news programs. 2. The way they'd gently move all bad images to Railtrack since it was they who control the track.

  2. Business GCSE Unit 1, A1

    have taken over, making Cadbury work harder than ever to get back on top. In 1969 Cadbury merged with Schweppes Ltd and became Cadbury Schweppes PLC, it was then listed on the London stock exchange. In 1989 Cadbury Schweppes was listed on the Melbourne Stock Exchange in Australia.

  1. Business Studies Coursework

    * Could sell lots of equipment. * Have to buy many of the products in large batches. * Quite expensive equipment is bought. * The business type that I have chosen is a sports shop. The reason I have chosen a sports shop is because of the competition, such as JD, JJB, SportsDirect and many others.

  2. I have been asked to produce a marketing strategy for an existing or new ...

    Time series analysis A time series analysis shows historical data which can be used to predict future trends. Summarising When business look at marketing research they often summarise the data, as it can often be difficult to understand in its raw form.

  1. For this project I have been instructed to come up with a marketing strategy ...

    Technological factors- This is the most important external factor in the communications as mobile phones are based around technology and new discoveries. The new strategy does have to be careful with technological advances as Nokia do not want to make the new phones to complicated as my market research discovered

  2. Marketing coursework

    For my marketing plan to be successful. I will need to outline the specific stages for that to happen. This will includes * Set my marketing objectives. By setting my objectives this will help me to understand what I need to do for my restaurant to be successful.

  1. Business Studies Assignment Marketing

    Does the location of the bowling alley affect the number of customers? * The location does affect the number of customers because it is not on a bus route and it isn't next to other big facilities like the starbowl is because the starbowl is next to things like: wet 'n' wild, outdoor shopping centre and a soccer dome.

  2. This coursework entitled "Marketing" is about creating a marketing strategy for a new or ...

    26 Quality 30 Reputation of company 7 Features (e.g. CD player, alloy wheels) 11 Engine size 9 How many people can fit in it 4 Do not know 2 8. Would you consider buying a car over the internet? Yes 9 No 31 9. What is your opinion of Audi cars?

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work