Busnies management

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Johan Odendaal

2009BUD005

Business Management

Index

Question 1

  • Difference between marketing and sales
  • Classification of consumer products on the basis of consumer buying habits
  • Definition of product differentiation

Question 2

  • The marketing process

Question 3

  • Definitions and ratios of financial concepts

Question 4

  • Human resource
  • Public relations
  • Operations
  • Purchasing and supply

Question 5

  • Definition of productivity
  • Productivity problems experienced in South Africa

Question 6

  • Economic and environmental factors enhancing productivity

Question 7

  • Components of globalization
  • Causes of globalization
  • Measuring globalization

Question 8

  • Components of globalization
  • Causes of globalization
  • Measuring globalization

Bibliography


Question 1

Difference between marketing and sales

Marketing involves the process of managing task and decisions to successfully meet opportunities and threats. They do this by developing and transferring an offering to consumers in such a way that the objective of the business, the consumer and the society is achieved. Sales are when managers or employees are physically selling the products to consumers in the shop. The consumer goes to the company and buys the product from the person responsible for selling it.

 

Classification of consumer products on the basis of consumer buying habits

  • Convenience products

These products are products that are within easy reach of the consumer, for example sweets or cigarettes. The quality and prices of these products are basically all the same and you don’t need to go through a lot of trouble to sell these products and the seller of the products doesn’t have motivation to sell a certain brand before another one.

  • Shopping products

These are products where the buyer wants to compare quality, price and style before he/she buys it, for example jewelry or clothing. The buyer goes around looking at the various places offering the product to get information on the product, because they hardly ever have enough information on a product to just go to one shop and buy the product.

  • Speciality products

These are products that have exclusive characteristics. Consumers will make a special effort to buy these products. When buying products like these, buyers are almost always looking for a certain brand, for example BMW or Panasonic.

Definition of product differentiation

Product differentiation means a business makes a distinction of its product, physically and/or psychologically from other products that is the same as their product. They do that so that consumers of a specific target market consider their product as different.

Question 2

The marketing process

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Question 3

Definitions and ratios of financial concepts

  • Cost-volume-profit relationship

The profit a business makes is determined by the unit selling price of its product, the cost of the product and the level of production and sales. If any of those components change, the total profit of the business will change. That is why the components have to be in combination with each other and not separately.

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  • Break-even-analysis

This is where the break-even point is achieved when total costs are equal to total income. At this point there is no profit or loss. You can work the break-even point out with the next formula:

N=     F       N-number of units

     (SP-V)   SP-sales price

                   V-variable cost

To get the break-even point you can also use a graph. If at any time the income decreases, the break-even point will change as well.

  • Financial analysis and ratios

Financial analysis is used to monitor ...

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