bussiness-british airways coursework

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Criterion 3A

British Airways Website evaluation

Introduction

A good website should always be easy to navigate and should open easily and quickly. An interesting website should not be aimed at one age group, and should always differ between teenagers and adults so that everyone would browse on it. A good website would be exciting and their products should always be promoted well by advertising special offers etc. A website which would show of good standard should be colourful and eye catching which would make the person want to look at it again and again. Another thing a good website should always acquire is that the information should be easily found using a search bar. Sizes and colours of the fonts all contribute to a successful website.  Flash animations should also be used in order to catch the reader’s attention. In a well successful website the actual information should be very interesting making sure the reader is not getting bored. Keeping the website up to dated also needs to be done in order to keep informing their customers of their latest offers. Home page should be very stylish so that the reader would want to read more. Using hyperlinks in a website should open quickly and easily be accessed and is another good factor which should be included in a good website.

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A bad website would be hard to open, and would cause problems to the viewers system therefore they would not feel comfortable in going on to the website. A bad website would use either too bright or too dull colours which might cause the reader to get headaches etc. The navigation would not be fast and the site would process very slowly and would make the person think that they are wasting a lot of time on the website and show them that they are not a very responsible company and can not be trusted.

The ...

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Here's what a star student thought of this essay

The student has used a number of screenshots of the website to allow the examiner to visualize the report, which is good. Although I feel that the student would be able to input additional screenshots and highlight the area discussed in the image to direct the exmainer to the selected area. This could be a square with a black border colour, to highlight the area. For example the student could input a screenshot of the website, and highlight areas where the student feels there are too many blank spaces. As the student states 'too many gaps around the website'. A screenshot should enable the exmainer to understand the student's point of view.

The report states that there are four different links on the navigation bar, although the student hasn't explained whether this is good/bad. The report could state 'I believe that the navigation is simple to use, as the website only contains four links. This allows consumers to easily access their information without going though a wide range of links. The navigation bar is clearly good for consumers, as this is fit for purpose'. The student states that the website is rather 'dull', however why is the website 'dull'? The student hasn't made clear why this is. Is this the images, the text or another factor?

In summary, the report is quite basic. The report states a number of factors that make the website, either good or bad. However the report does lack detail and more could be done to explain why a certain aspect if good/bad within the website. The opening two paragraphs describes what a good and bad website will be like. Although this isn't necessary within the report. The student should view the website, and pick different sections and state if the section is good or bad and justify why the student believes it's good/bad. I feel that by providing the examiner with what a good/bad website is, this doesn't really answer the question of how good the website is. The student understands that the time taken to load the website is a major factor, and the less time this takes the less frustrating this is for a number of consumers.