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bussiness-british airways coursework

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Criterion 3A British Airways Website evaluation Introduction A good website should always be easy to navigate and should open easily and quickly. An interesting website should not be aimed at one age group, and should always differ between teenagers and adults so that everyone would browse on it. A good website would be exciting and their products should always be promoted well by advertising special offers etc. A website which would show of good standard should be colourful and eye catching which would make the person want to look at it again and again. Another thing a good website should always acquire is that the information should be easily found using a search bar. Sizes and colours of the fonts all contribute to a successful website. Flash animations should also be used in order to catch the reader's attention. In a well successful website the actual information should be very interesting making sure the reader is not getting bored. ...read more.


to decide what class they should fly through, all the available destinations, special assistance or any other help or any queries the customer would want to find about. And the last option which is the Executive Club is for people who are already a member or want to join the Executive Club. The webpage loads up pretty quickly as it hasn't got that much heavy animations or anything which is a good thing for the customers as they would not want to be wasting their time and get bored because they would get frustrated and would not wish to surf on the website and book online. The B.A website takes approximately 3-4 seconds to load up which is a really good thing as the customers would be using mainly the website to either book their flights quickly, avoiding the hustle to get into queues which saves a lot of time or to find information such as the financial reports etc for study or research. ...read more.


Another good thing of this website is that the heading on the homepage is very effective, which says "Welcome to the World" as the B.A's main activity is to fly people around the world. Another good thing in the website is that on the right side of the homepage it shows the latest news inside the British Airways and outside etc which is really good as it keeps the customers up to date with all the information. The bad factors about the British Airways is that there are too many gaps around the homepage and as the website is mainly for young and adult audiences the website is really boring and would not make the person go on it again. Making it more interesting and exciting, the company can add more flash animations in order to make it more fascinating, making it look more professional. In conclusion, I think the website is overall good but can be improved by adding more flash animations in order to attract more viewers and encouraging more people to book online rather than crowding at the airport making it easier for the staff as well. ...read more.

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Response to the question

In summary, the report is quite basic. The report states a number of factors that make the website, either good or bad. However the report does lack detail and more could be done to explain why a certain aspect if ...

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Response to the question

In summary, the report is quite basic. The report states a number of factors that make the website, either good or bad. However the report does lack detail and more could be done to explain why a certain aspect if good/bad within the website. The opening two paragraphs describes what a good and bad website will be like. Although this isn't necessary within the report. The student should view the website, and pick different sections and state if the section is good or bad and justify why the student believes it's good/bad. I feel that by providing the examiner with what a good/bad website is, this doesn't really answer the question of how good the website is. The student understands that the time taken to load the website is a major factor, and the less time this takes the less frustrating this is for a number of consumers.

Level of analysis

The report states that there are four different links on the navigation bar, although the student hasn't explained whether this is good/bad. The report could state 'I believe that the navigation is simple to use, as the website only contains four links. This allows consumers to easily access their information without going though a wide range of links. The navigation bar is clearly good for consumers, as this is fit for purpose'. The student states that the website is rather 'dull', however why is the website 'dull'? The student hasn't made clear why this is. Is this the images, the text or another factor?

Quality of writing

The student has used a number of screenshots of the website to allow the examiner to visualize the report, which is good. Although I feel that the student would be able to input additional screenshots and highlight the area discussed in the image to direct the exmainer to the selected area. This could be a square with a black border colour, to highlight the area. For example the student could input a screenshot of the website, and highlight areas where the student feels there are too many blank spaces. As the student states 'too many gaps around the website'. A screenshot should enable the exmainer to understand the student's point of view.

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Reviewed by danielbeal 01/04/2012

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