• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Cadbury Dairy milk product mix.

Extracts from this document...

Introduction

Cadbury P5 Cadbury Dairy milk product mix: Cadbury Product: Cadbury Dairy Milk is UK best chocolate and was created in 1905. Recently, Cadbury Dairy Milk is sold in 33 countries and it globally well known brand. At the present more than 250 million bars sold every year. The Cadbury Dairy Milk comes with different taste so Cadbury customers' can enjoy the taste, these Cadbury Dairy Milk flavours are: * Whole Nut * Fruit & Nut * Apricot Crumble * caramel * Cranberry * Granola * Double chocolate Product quality; each of these Cadbury Dairy Milk contains 1/2 pound glass and a half full of fresh liquid milk. The product also is free from the artificial colour, salt and soya. Cadbury also provides for their customers the products nutrition on the website and on the product package. These features has encouraged the customers' to buy the Cadbury dairy milk chocolate as every one want to enjoy eat a quality chocolate. Cadbury Pricing strategy: Affordable price: The price of the chocolate bar must be reasonable and also it must include all costs such as the raw material, the staff wages, the VAT price and the bills. Cadbury may also use a specific pricing strategy to increase the demand, for example: Discounts strategy, this strategy will help to attracts the customers; it also will increase the product awareness and popularity in the market. ...read more.

Middle

All the socio economic groups are welcome because there are different variety of Cadbury's Dairy Milk chocolate bars that people can buy socio economic groups are A, B, C1, C2, D, E. Cadbury's Dairy Milk carry out market segmentation because it is more successful and also it provides what people want. Market segmentation is also likely to increase sales for Cadbury's Dairy Milk because they will know what products and services do people want. Also they can advertise to target markets and targeting the right people. Business to Business (b2b) Is one business selling their product or service to another business. Cadbury's Dairy Milk sells their products to different businesses they sell to small businesses like corner shops and they also sell to big business such as supermarkets and wholesalers before any business buys Cadbury's Dairy Milks products they have to research the product through tasting and sampling the product within the stores they do this by having posters and samples of the product before customers by the product. Direct sales from Cadbury's are customers that sell to Wholesalers. Wholesalers buy Cadbury's Dairy Milk products in bulk and they sell in bulk to supermarkets and cash and carry's retailers buy their products from wholesalers and supermarkets retailers buy products from wholesalers and supermarkets because they buy products ...read more.

Conclusion

The famous slogan "glass and a half of fresh liquid milk in every half pound" with the picture of milk pouring into the chocolate bar, is one of the all-time greats of British advertising. "A glass and a half of fresh liquid milk in every half pound" Cadbury slogan has encourage the individual and the children to buy the chocolate this because the dairy milk chocolate has got a glass and a half fresh milk which mean that is contain a huge amount of calcium. As the consumers always look for the good quality product they may also consider the price of the product. Cadbury has sold the dairy milk chocolate at reasonable price. Moreover , Cadbury has build a good image internationally and most people today are well recognise the Cadbury brand , this because Cadbury has used a unique style of advert with attractive theme tunes used as backing music in the adverts , this has assists Cadbury brand to communicate with a larger target audience. Cadbury will apply Fairtrade mark on their products by the end of summer 2009, this could attract and encourage the customers to buy Cadbury product. Purple goes green, Cadbury intend to shrink global environmental footprint by cutting energy use, reducing excess packaging and managing water use. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE People in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE People in Business essays

  1. Tesco's different stakeholders are:Employees

    customers and employees will feel safe and feel as though they are being treated fairly. The government has a very large impact on Tesco because they will fine Tesco if they break the law and they decide how much VAT is paid.

  2. What products and services do you think are at Drayton Manor?

    The food outlets that are there to offer for the customers are Rainforest, Pizzeria, Snack Stop and a Picnic Area which Drayton Manor's customers can use if brought lunch with them to the Theme park. The facilities that are offered to the customers are the Zoo Shop and Garden Centre which include of toilets for their customer.

  1. Business at Work - ASDA

    supplier is treated less favourably on the grounds of gender, age, martial status, disability, race, region, colour, nationality, ethnic origin and that no one is disadvantaged by their medical conditions and personal requirements/principles. The way in which Asda operate and recruit ensures that potential employees are selected or promoted according

  2. Building Effective Teams.

    would seem that there are too many negative aspects to functioning as a team. Teams tend to make excuses to avoid responsibility -- anything from "We don't have the right equipment" to "It's too late to start now" to "We have other problems we need to tackle first" (Deborah Harrington-Mackin 12).

  1. Shareholders - Tesco

    They also want Tesco to pay fair prices for the goods they are receiving, through fair trade, to ensure that people in less economically developed countries are getting paid well for the labour they are doing. Therefore Tesco are paying out more so that the people in less economically developed

  2. Produce a case study comparing two business organisations, investigating the extent to which each ...

    asset that stands you in good stead should you move into other areas of the business. Whichever store format you're interested in, you'll need broadly similar skills and qualities: If you're starting your career, the most important aspects are flexibility, a passion for customer service and the ability to work well in a team.

  1. As a short-term business Consultant, I have been hired by Alton Towers PLC to ...

    Alton Towers has to carefully follow acts of parliament, the regulations made under those acts of code and practice. There is a specific code of practice that the theme park must obey, HS(G)81 "fair grounds and amusement parks". The regulations that are included are: Their operation, maintenance and how emergencies will be dealt with.

  2. GlaxoSmithKline's business is to discover effective medicines and healthcare products for people throughout the ...

    To accelerate their synergies GlaxoSmithKline has a page on its website devoted to encouraging other firms to join their large index of associated companies. This is one way of keeping ahead of the competition and maximising its world synergies. The page is included within the Appendix.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work