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Cadbury Dairy milk product mix.

Extracts from this essay...

Introduction

Cadbury P5 Cadbury Dairy milk product mix: Cadbury Product: Cadbury Dairy Milk is UK best chocolate and was created in 1905. Recently, Cadbury Dairy Milk is sold in 33 countries and it globally well known brand. At the present more than 250 million bars sold every year. The Cadbury Dairy Milk comes with different taste so Cadbury customers' can enjoy the taste, these Cadbury Dairy Milk flavours are: * Whole Nut * Fruit & Nut * Apricot Crumble * caramel * Cranberry * Granola * Double chocolate Product quality; each of these Cadbury Dairy Milk contains 1/2 pound glass and a half full of fresh liquid milk. The product also is free from the artificial colour, salt and soya. Cadbury also provides for their customers the products nutrition on the website and on the product package. These features has encouraged the customers' to buy the Cadbury dairy milk chocolate as every one want to enjoy eat a quality chocolate. Cadbury Pricing strategy: Affordable price: The price of the chocolate bar must be reasonable and also it must include all costs such as the raw material, the staff wages, the VAT price and the bills. Cadbury may also use a specific pricing strategy to increase the demand, for example: Discounts strategy, this strategy will help to attracts the customers; it also will increase the product awareness and popularity in the market.

Middle

All the socio economic groups are welcome because there are different variety of Cadbury's Dairy Milk chocolate bars that people can buy socio economic groups are A, B, C1, C2, D, E. Cadbury's Dairy Milk carry out market segmentation because it is more successful and also it provides what people want. Market segmentation is also likely to increase sales for Cadbury's Dairy Milk because they will know what products and services do people want. Also they can advertise to target markets and targeting the right people. Business to Business (b2b) Is one business selling their product or service to another business. Cadbury's Dairy Milk sells their products to different businesses they sell to small businesses like corner shops and they also sell to big business such as supermarkets and wholesalers before any business buys Cadbury's Dairy Milks products they have to research the product through tasting and sampling the product within the stores they do this by having posters and samples of the product before customers by the product. Direct sales from Cadbury's are customers that sell to Wholesalers. Wholesalers buy Cadbury's Dairy Milk products in bulk and they sell in bulk to supermarkets and cash and carry's retailers buy their products from wholesalers and supermarkets retailers buy products from wholesalers and supermarkets because they buy products

Conclusion

The famous slogan "glass and a half of fresh liquid milk in every half pound" with the picture of milk pouring into the chocolate bar, is one of the all-time greats of British advertising. "A glass and a half of fresh liquid milk in every half pound" Cadbury slogan has encourage the individual and the children to buy the chocolate this because the dairy milk chocolate has got a glass and a half fresh milk which mean that is contain a huge amount of calcium. As the consumers always look for the good quality product they may also consider the price of the product. Cadbury has sold the dairy milk chocolate at reasonable price. Moreover , Cadbury has build a good image internationally and most people today are well recognise the Cadbury brand , this because Cadbury has used a unique style of advert with attractive theme tunes used as backing music in the adverts , this has assists Cadbury brand to communicate with a larger target audience. Cadbury will apply Fairtrade mark on their products by the end of summer 2009, this could attract and encourage the customers to buy Cadbury product. Purple goes green, Cadbury intend to shrink global environmental footprint by cutting energy use, reducing excess packaging and managing water use.

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