Cadbury Schweppes plc a strategic overview.

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William Burrows -10B3                29/1/2008

Unit 1 – Investigating Business        AO5 Coursework

There are three different sectors within business. They are:  

  • Primary sector

  • Secondary sector

  • Tertiary sector

 The primary sector is made up of the collecting of raw materials, the growing of food and the catching of fish. Industries in this sector include:

  • Mining for oil

  • Coal

  • Iron

  • Forestry

  • Agriculture

  • Fish farming

  • The claiming back of land

 In the primary sector are also included the energy-making utilities like coal, oil and nuclear-fuelled power stations, gas making plants and hydroelectric schemes.

Secondary Sector

 This sector refines processes and manufactures and includes industries like petrochemical refineries, steel making mills, factories for making equipment and machinery for industry and goods for consumer purchase. The products are refined to the point of semi- refurbishment.  

Part of this group is my chosen business, Cadburys. Cadbury plc is a confectionery and beverage company with its headquarters in Berkeley Square, London, England, UK. Cadbury’s is currently the only major international confectionery manufacturer to produce Fair-trade or organic products, which it sells through its subsidiary company Green & Black’s. Many people may suggest that Cadburys falls into the category of the secondary sector because it manufactures the chocolate. It could not be part of the primary sector because it does not collect all the ingredients to make all the chocolate. This is achieved by paying companies in the primary sector, for instance, farmers, to supply them with the ingredients to make the chocolate. Cadburys could not be part of the tertiary sector because they sell all their chocolate to newsagents and other confectionary businesses.

 However, believe it or not, Cadbury’s does fall into every sector possible. Cadburys falls into the primary sector because it buys its own land and employs people to help them make the ingredients e.g. cocoa beans. These cocoa beans are grown in the south region of Mexico. Because the chocolate was first made in the time of the Aztecs, the chocolate was used as an early currency to buy things. A researcher from Central America discovered that:

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  • 4 cocoa beans would buy a pumpkin

  • 10 cocoa beans would buy a rabbit

  • 100 cocoa beans would buy a slave

 Obviously it also fills the secondary sector because of the fact that they make chocolate within a massive warehouse situated in Birmingham. At the time that the company decided to set up business, the warehouses location was in a town called Bourneville. This later inspired the company to make a bar of chocolate called Bourneville, named after their factory. Cadburys fit into the tertiary sector because they sell items to the public. This is ...

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