Cadburys Stakeholders

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Hannah Caine

Stakeholders interests in Cadburys

Workers/employees:

Workers or employees are important stakeholders in the business because their performance controls whether the company survives. The business must also keep employees aware of what is happening within the company, so it gives them a sense of “ownership”.

General interests in being part of a business:

Wages, they would need a reasonable profit to get paid. Job security is an essential at the moment because a lot of employees are being made redundant due to the recession. The workers would want a pay rise or promotion that could be used as a reward for good or long term work.

Cadburys employees:

Cadburys employees would be interested in the safety of machines. This is because they would not work with dangerous machines, and they will want to know that they can not contaminate anything. For example 4 years ago was the ‘salmonella scare’. Cadburys had to bring back all there products from the shelves, and get rid of other batches. This cost a lot of money for Cadburys. Another interest in Cadburys would be job security. As swell as being in the recession and at risk of being made redundant, Cadburys is said to be moving all production over to Poland by the new owners Kraft because it’s cheaper, therefore all Cadbury workers in this country would be jobless.

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Customers:

Without customers, a business would not exist.  Customers have an interest in the company doing well. It means that they can be sure that it will keep producing their favourite products.

General interests in being part of a business would be:

Low prices, the customers would not want to be paying high prices for the products, when other companies may be offering a lower one. Good quality is very important. The customers want something that they know has been produced properly and are therefore willing to pay a higher price.

Cadburys customers:

Cadburys ...

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