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Case Studies are the most effective research methodology when analyzing major corporate events.".. A case study is an examination of a specific phenomenon such as a

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Introduction

Case Studies are the most effective research methodology when analyzing major corporate events. ".. A case study is an examination of a specific phenomenon such as a program, an event, a person, a process, an institution or social group. The bounded system, or case, might be selected because is an instance of some concern, issue or hypothesis." (Merriam, 1988) Why the case studies are to be conducted? - There are several reasons. First of all, the main purpose of conducting the research is to answer "How" and "Why" questions. E.g.: Why this or that even takes place within the organization? How does it influence the corporate strategies or future trends? Answering such questions is the way to identify, analyze and summarize the major causes and effects of an event and to explain linkages between causes and effects (Yin, 1993). Besides that, in order to determine appropriate research questions, or concern we completely describe a phenomenon in its own context and explore a question, program, issue. According to Feagin, Orum, and Sjoberg (1991) ...read more.

Middle

describe the real-life context in which the intervention has occurred - To describe the intervention itself - To explore those situations in which the intervention being evaluated has no clear set of outcomes. Compared to other approaches, case study knowledge is more concrete and more contextual, more developed by reader interpretation, and based more on reference populations determined by the reader (Stake, 1981). Of course, like any other methodologies, Case Study has its advantages and disadvantages. The good thing about it is that this methodology provides an in-depth view into the subject of study, elaborates quantitative questions and explores all the sides of the event. Besides that Case Study involves a wide range of audiences in data gathering and research conducting. This methodology gives an opportunity not only to see how the theory applies to reality, but also how data is often ambiguous or not clearly defined in many situations. Cases in which a decision is required can be used to explore viewpoints from multiple sources and see why people may want different outcomes. ...read more.

Conclusion

23). Though case studies are complex because they generally involve multiple sources of data, may include multiple cases within a study, and produce large amounts of data for analysis, researchers from many disciplines use the case study method to build upon theory, to produce new theory, to dispute or challenge theory, to explain a situation, to provide a basis to apply solutions to situations, to explore, or to describe an object or phenomenon. The advantages of the case study method are its applicability to real-life, contemporary, human situations and its public accessibility through written reports. Case study results relate directly to the common reader's everyday experience and facilitate an understanding of complex events and situations. Anyway, due to wide range of information to be gathered while conducting a research and various advantages have been stated above Case Study Methodology is a careful study of the social unit (as a corporation or division within a corporation) that attempts to determine what factors led to some event, to success or to failure. ...read more.

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