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GCSE: Case Studies
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What is SWOT analysis?
- 1 This is one of the commonest ways in which a business analyses its position. It will use a SWOT analysis as a basis for deciding on new strategies. It can also be used by business students to analyse a business as it methodically goes through the strengths, weaknesses, opportunities and threats faced by a business.
- 2 Strengths relate to internal factors that make the business better than the competition. It might be a wider product range, lower costs, better established brand name or any other factor that the business thinks it is strong in. Once identified it will look for ways it can build on its strengths.
- 3 Weaknesses relate to internal factors that the business feels it is worse in than its competitors e.g. less well known, less well developed in certain products or markets, lack of expertise etc. It is important for a business to be honest in assessing the weaknesses. It will look to minimising the effects of weaknesses or developing them.
- 4 Opportunities are external factors which the business could develop. They might relate to a market the business could move in to, a weak competitor, a new product area with strong possibilities of growth or a change in the law which presents business opportunities.
- 5 Threats are external factors that threaten the success of the business. It usually relates to a competitor’s action e.g. a competitor that is ruthlessly cutting prices or a new piece of legislation that is threatening to reduce the market. A business will look for ways to reduce the threats once it is aware of it.
How can I find out more about a business?
- 1 A company web site is a good place to start but bear in mind that this is written by the company itself and should be treated with some suspicion as a business will use its web site to sell itself.
- 2 For more detailed financial analysis, the annual report is a good source. Public Limited Companies must publish details of their finances e.g. profit and loss account and balance sheet. These can be accessed through the web site. Try going to investor relations if you are struggling to find it. The pay of all directors must be stated.
- 3 Newspaper articles will give useful information. Go to the web site of a quality paper or the BBC and search on the name of the company.
- 4 Try putting the name of the company onto a search engine. You will find that there often there are web sites giving a different perspective e.g. criticising their customer service, ethical policy or products. Do not put too many words into a search engine.
- 5 Develop the important skill of skim reading so that you can quickly see if a page is likely to have useful information. Follow links and skim them quickly as well.
How to analyse the external factors that affect a business
- 1 PEST analysis is a systematic tool which can be used to analyse the external factors affecting a business. Businesses use it on themselves when doing this and it is effective to use it as a student as it categorises the broad areas of external factors affecting a business. The word PEST comes from the initials of Political, Economic, Social and Technological.
- 2 Political factors can have a big influence on the laws affecting business, the purchasing power of consumers and the attitude of government to businesses. A business should analyse how politically stable a country is and any laws that will affect its operation.
- 3 Economic factors can have a big effect on the success of a business. It needs to analyse the economic state of countries it is in and the influence this will have on the business. If a country is in recession, this will affect the products and the best approach to marketing.
- 4 Social factors can have a big effect on business. Is the population ageing or predominantly young, what do the population think about 'green' issues, what is their attitude towards women?
- 5 Technological factors can have a big impact on business. Is a break through in manufacture likely, is there an advance in design and function that affects demand for a product, do customers increasingly want to buy this on the internet in some markets?
- Marked by Teachers essays 4
- Peer Reviewed essays 28
* The internet on their own website * Recruitment agencies * Newspaper * Jobcentre If the Perrys are looking for a regional manger they will advertise in regional newspapers. It is essential that they advertise the jobs in the right place to ensure that people see the advertisement. Interviews The interviews are conducted by the human department staff and interview panel they have three to five interviewers depending on how big the position is. During the interview the applicant will be asked a range of questions that will have been selected before the interview was held.
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Ticket Booth This is where the customers are expected to create an organized line so that there's no pushing and all the customers are safe. There will be a series of booths opened according to the amount of people present. At the tickets booth itself there are trained staff that can work efficiently, so that each customer is dealt with quickly and in a well manner. Different methods of payment can be used to buy your tickets; this consists of credit card, debit card and cash.
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Activities at the Marriott hotel. The way in which the Marriott ensures that they achieve guest satisfaction is by firstly having many rooms and different types of rooms.3 star(s)
Another way in which they can ensure that the customers are satisfied is by proving a lot of services such as rooms, restaurants and leisure facilities. This will make the Marriott look good because they provide a lot of other services to make the customers stay at the Marriott enjoyable other than just having rooms. Also by having different room prices it means that the customers can take a room which is in their budget, this is good because if the Marriott just had expensive rooms then it would be bad because the customers that will be paying less will be turned away, meaning that the Marriott will be making less profits.
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Supermarkets compared - Pricing Low to high pricing Quality of the product and customer service. Availability 24 hours a day, easy to get, in stock Market segmentation4 star(s)
If suddenly it changed back to clothes they would have to adapt back to clothes. If people became more eco-friendly then the business would have to become eco-friendly so as to keep it's customers happy and keep them coming in. All of those affect other businesses by trying to increase market share. The areas this affect are: Pricing - Low to high pricing Quality - of the product and customer service. Availability - 24 hours a day, easy to get, in stock Market segmentation - businesses focusing on small segment instead of the whole market. Marks And Spencer's Marks And Spencer's competitors are located all around the country; Waitrose is Marks and Spencer's main competitor.
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explain how each stakeholders or groups influence a business - Which in this case, will be Sainsburys.4 star(s)
Which include pay and working conditions, fringe benefits like a company car, discounts, and travel/health insurance. * Promotion. * Job security. However, the employee does have the influence which affects the reputation of the business and the quality of the service provided, as if this is not sufficient for the customer, he/she will go some where else. Managers The mangers influence in Sainsbury's is to carry out day to day tasks and help the efficient running of the business. Their responsibility broadens to other departments - which show how managers are important and have strong influences in Sainsbury's due to their connections to other areas like: employees, stock control, marketing and finance.
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This is because important information has to be passed down. For it to be passed down there has to be a link of communication to the senders and receivers. This is achieved by the communication flowing up or down the hierarchy. An organisation chart makes this easier as it clearly shows the hierarchy within the organisation, so that communication can be made more effective as their will be less chance of confusion to where you will send information to your sender. Moreover, if the business is well organised it makes communication more efficient and convenient.
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Keeping the website up to dated also needs to be done in order to keep informing their customers of their latest offers. Home page should be very stylish so that the reader would want to read more. Using hyperlinks in a website should open quickly and easily be accessed and is another good factor which should be included in a good website. A bad website would be hard to open, and would cause problems to the viewers system therefore they would not feel comfortable in going on to the website.
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Also by doing this the local businesses may not even benefit as another large business such as Sainsburys and Asda could come about and do the same as what TESCO are doing, this would mean local businesses and TESCO would lose out. Furthermore TESCO could charge for their car parks to push some customers to other businesses, although this may not work if another large business does the opposite. 2 TESCO has a monopoly, and the government is considering taking action to break this up.
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Tesco is currently the number 1 supermarket to keep their standards high and not fall down they will have to meet all their objectives; we will look at how they will do this.3 star(s)
Tesco Extra; this store is open 24 hours and suits customers who work in the day and prefer to shop at night. Tesco Metro; this store is located in town centres and attracts customers who prefer to do all their shopping in the town centre. Looking at customer needs is very important, by doing this you will attract more customers. To attract more customers is probably the most important objective of all. Greeting people and showing them around would be a good start as first impressions are very important.
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Starbucks and Nike. Do you believe CSR is core to the objectives of large PLCs or should it remain peripheral? Justify your opinion with evidence. Compare and contrast different PLCs where possible.
There are large PLCs that hold CSR as core to their objectives; however they are just a minority, with the shareholders of PLCs looking, mainly, to receive high dividends by reducing costs of other factors such as CSR, and only spending money to increase productivity. These companies see CSR as peripheral. I will be looking to answer the above question by comparing and contrasting different PLC's views at CSR. Starbucks is a company that holds CSR as foundation to its' objectives.
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Case study of business aims. The aim of the business Luke is planning to implement after he graduate is to provide lessons to others in which that he would like to become world best tutor in Information Technology field.
In addition, he will teach others on how to create website and do correspondence online. Therefore, he can start the business by provide lesson on internet in which that his business can spread throughout the whole world and if he can teach more effectively, then his business goal will has a higher probability of achieving that aim. Then, I think that the form of business ownership that I would like to recommend for Luke's new business is that he can form a partnership business in which he can partner with his housemate Eric.
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WebDesPix Ltd case study questions. What does the name WebDesPix Ltd tell you about the ownership of the company?
Which means that it is the company that can be sued or sue, not the owners. * It also gives the company greater continuity because its existence is not ended by the death or retirement of its owners. 3. Tom and Dee are shareholders. What does this mean? * It means that Tom and Dee are the people who invest money in the company by buying shares, and are therefore called shareholders. It also means that they are the owners of the company. * By buying shares in the company Tom and Dee are entitled to a share of the profits known as dividend.
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Describe how three external factors are impacting upon the business activities of the selected organisations and their stakeholders. Tescos and Victim Support.
Many types of businesses and organisations can be affected by these laws. Political factors can cover a number of things from both national and international laws (European Union) e.g. employment of people within UK (Tesco-working permit), environmental issues such as Tesco- insuring that their products are recyclable and government e.g. taxation. Economical factors The economy plays a huge effect on businesses for example if the consumer spends more at Tesco then the business will attentively receive more revenue (income.) If the government raise taxes this then raises the costs of the business and could therefore affect what people buy, what the business sells and how much they sell it for e.g.
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Business coursework; Fish and Chip shop I am doing an investigation on a small local business to identify ways that it could be improved and what the business is doing wrong at the moment that is preventing it from making the progress that it could make.
There were quite a few surveys done, and we managed to figure out some problems with the point of sale. Luckily there was a worker inside SeaWorld who did not mind us asking questions about his workplace. I think that we had taken a few surveys of people who go there regularly, but would have liked to see how the business was when it was open. Things like how many people go there, what there menu was, how well priced the food was, what majority of the regular customers thought of the seafood shop.
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Improving the range of cars available as this will give the customers more choice of cars, hopefully making their rental even more enjoyable. We hope to partner with Ford to complete this aim. Ensuring customer satisfaction as our business is was chosen so we could give the best service possible for the lowest possible cost. This will be achieved by receiving, reading and acting upon customer feedback. Becoming an international company, as aforementioned, will make our services available to many more customers.
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* Train service You can take bus from where ever you are located and go to trains station when you reach your train station you take the train with the London midland- towards Crewe and then you get down at the 1st stop which is Tamworth. Range products The have places for children's like Thomas land and at Thomas land there are varieties of things to do like: 1. Thomas land parties: the birthday child goes in the park for free, commemorative photo for the birthday child with their party in Thomas land and also with friends.
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Unemployment was low, inflation was low, but standards of living were at an all time low. The second phase of Chinese economic development began in 1977. The first policy was the decollectivisation of the agricultural industry. Individuals were allowed to retain surplus production of goods and services despite still servicing a commune system. This move rapidly increased incentive for work, encouraging entrepreneurship, productivity and economic growth. This policy was vital in helping 200 million Chinese escape absolute poverty. The second policy adopted was the formation of Special Economic Zones.
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* Telephone Call - This is a quick way of organising a meeting within Starbucks. Written A written document can have lots of things on it such as links to sites also it might be notes from a meeting. An advantage to using written information is that it can be used as evidence for something like a profit and loss account or a bank slip. Another advantage is that someone can look back at the information and see if they have improved. A disadvantage to a written is that a document might be accidentally lost at some point and that it takes a while to do.
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4.What are the three main requirements that you need to have to be a McDonalds franchisee? Franchisees must undertake an extensive training programme of approximately nine months before they are proposed a restaurant franchise. This training is unpaid. McDonald's do not charge for the training. The training programme is very much the bedrock approach to franchising and helps ensure the consistency and high standards for which the McDonald's brand is so well known. The majority of the training takes place in a restaurant within commuting distance of your home address. In addition to restaurant based training there are a number of classroom-based courses to attend.
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The country of Austria mandated that the performance benefits were not applicable to the laws of the country. Although this new product contained three characteristics from both food and drug categories it coincided with all traditional, dietary, and pharmaceutical but under this circumstance did not fit in any category this. However the Red Bull Company proceeded in offering an alternative to this restriction by advising the Austria government to create a new classification. In the aftermath of this event the a new classification was created called "functional foods." (Case 13, pg 378) The core element that is established in this case study is that the Red Bull Company specializes in energy drinks.
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I will be focusing on 4 different organizations and explaining their purpose, ownership, size and scale in full detail.
and good customer service and a try hard for excellence. ASDA takes corporate responsibility (management on a company's impact on society and the environment) very seriously, ASDA believes that supporting corporate responsibility can make their products more affordable for customers. Ownership: ASDA is a Public Limited Company PLC (A PLC is a type of limited company which is permitted to offer shares to the public) an American retailing company called Wal-Mart owns ASDA. Its shareholders own the company and this causes the ownership to constantly change, as the share are constantly bought and sold.
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Body Shop also likes to recycled things and made it into accessories. So, aside from being useful and unique, it's highly eco-friendly. The entrepreneurs of Body Shop, Anita Roddick, succeeded not because of a capitalist goal which is profit, but she thought of ways to survive in the market. The body shop always born with new ideas and innovations, and they keep improving customer services. Here, we are going to describe more about The Body Shop and its secret recipe to succeed in franchising world. 1. Franchising Anita Roddick appointing a head franchisee in each major national market to be able to concentrate on the development on new product lines and the company's global vision, rather than the complexities of administration or personnel management.
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This means the G1 and G2 will undoubtedly be a step ahead of the iPhone in terms of functionality. The news of these phones has meant that T-Mobile are trying to obtain an exclusivity deal with Google to try and emulate the success of O2 and the iPhone although whether T-Mobile will be able to market them as successfully as the iPhone remains to be seen. There are two main forms in a market; a monopoly and an oligopoly. Monopoly is when a single company or person has control over a product or service.
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I am going to write aim and objectives for my two chosen businesses and those are ASDA and Leicester City Council and I am going to write definition of aim and objectives.
They sets aim and objective but they not clear about how they gone achieve it. They set aim but they just follow them when they feel like it. In that case they may fail to fulfil their aims. They can achieve their aim and objective by setting SMART objectives which are: Specific: clear definition how they gone achieved their aims and Specific about their aims Measurable: This means achievement can be checked in every month or year. Achievable: This means you achieve your target during that period you have set. Realistic: This means your aim is sensible so that you have chance to achieving it.
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This is use to express the impression that the manager could have against the staffs within Mark and Spencer such as the financial income of the business, the stocks and things that need to be done in order to improve their sales income. The purpose of this information is to give the staff the knowledge of the business development. And this information originates from the sales and finance department because they are the departments that give information about the profit they are making from the sales and other sources and how the company could increase in their sales.
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